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Blue Monday is here, but for millions of students across the UK, feelings of overwhelm and stress last far longer than a single day 💙 In fact, according to GovUK 81% of students report experiencing mental health difficulties, and with January bringing post-holiday blues, new term pressures, exam stress, and social challenges, students are looking to discover opportunities, products and services that make their lives easier, brighter, and more enjoyable. That’s where brands can truly make a difference. By being present at key moments - like Welcome Back Fairs and The BIG Student Lock-in - you can connect with students face-to-face, offering not just products but real world value. Whether it’s helping students fuel up with great food, gear up for the term ahead, or unwind and de-stress, your brand has the chance to be part of the solution. Together, we can create connections that lift students up - not just today, but throughout their university journey. Want to position yourself as a go-to for Gen Z students? Let’s make it happen this year - https://lnkd.in/eX_2AK7E #BlueMonday #StudentLife #BrandImpact #CampusMarketing

BREAKING NEWS! We can't help you reach students in the US (yet). But, we can get you in front of 10,000+ influential students right here, right now! Activate at The BIG Student Lock-in on February 22nd to: 🤝 Gain unparalleled access to UK students, one of the most exciting, highly engaged student populations in the world. 😍 Build meaningful connections, and create lasting impressions with Gen Z students. 🔑 Lock in student consumers for 2025 and beyond. ✔️ Deliver on your marketing objectives, like 91% of our advertising clients. Explore opportunities in our Event Pack, and get in touch to lock in your involvement today: https://bit.ly/4g5xBCJ #TikTok #GenZMarketing #Student #Marketing

Be the first brand students see in 2025… As campuses across the UK come back to life this January and February, your brand can take centre stage during Welcome Back Week, engaging up to 700,000 students through native’s campus media network. With students fresh from the winter break, they’re ready to discover new brands for the year ahead as well as rekindle with old favourites. But why should your brand be there? Here are 3 reasons: Tap into Peak Spending Power 💰 Students have just received their January student loan and are actively seeking products and services to shape their year ahead - from essentials to lifestyle upgrades. This is the perfect time to connect with them while their budgets are fresh. Achieve your 2025 goals with high-impact engagement 📈 Kickstart the year by driving genuine, face-to-face connections with up to 700,000 students across 30+ campuses. Build lasting relationships and position your brand at the core of student life, ensuring your marketing efforts deliver measurable impact. Stand out in a crowded market 💫 While other brands compete in oversaturated digital spaces, seize the opportunity to meet Gen Z students where they are - in dynamic, real-world campus environments. Be the brand they remember long after the welcome back fair is over. Welcome back fairs are starting to kick off around the country but there's still plenty of opportunities to get involved over the next couple of months and propel your brand to the heart of student culture. Find out more here - https://lnkd.in/egu8GMwd #CampusMarketing #StudentMarketing #GenZMarketing #WelcomeBackWeek

Marketers, lets make your brand unmissable in 2025 ✨ A new year is here, and with it comes fresh opportunities to connect your brand with the most valuable segment of Gen Z - students. If your resolutions include expanding your brands reach, boosting engagement, or driving Gen Z acquisition, we’ve got two headline moments in Q1 that will help you to achieve your goals. ✨ Welcome Back Week (UK wide) Kick off the year by activating at Welcome Back Fairs, which coincide with the moment students return to campus with topped up bank accounts (hello student loan drop). This is your chance to set the tone, spark interest, and build lasting connections with up to 700k students for the year ahead. 🔥 The BIG Student Lock-In (London) This headline event is designed to immerse your brand in a high-energy, unforgettable experience for 10,000 students. Show up for students by putting your brand front and centre on February 22nd to engage students like never before. Want to find out more about these opportunities and discover how to elevate your Gen Z marketing in 2025? Explore Welcome Back Week - https://lnkd.in/egu8GMwd Discover The BIG Student Lock-in - https://lnkd.in/ehj89zPa #StudentMarketing #CampusMarketing #GenZMarketing #GenZMarketingGoals #2025marketinggoals

'Twas the end of the year, and throughout it all, Our team had been busy, answering the call. From fairs on campus to BIG Student thrills, We’ve brought it together with passion and skills. To our clients, collaborators, and partners so dear, Thank you for shaping an incredible year. Your creativity and efforts have brightened each mile, Making students engage, connect, and smile. As we pause for a moment of festive delight, We send you our wishes for a season so bright. Here’s to the wins and what’s yet to arrive, We'll see you in January - it’s time to thrive...

10,000 students, one unmissable opportunity for brands to engage with student consumers on a whole new level… …Introducing The BIG Student Lock-in! On Saturday, 22nd February, we’re bringing together 10,000 students and 100+ student-favourite brands at the iconic Business Design Centre in London for The BIG Student Lock-in - a pioneering event redefining student marketing. If you want to put your brand front and centre in the UK’s most vibrant student market, this is your chance to lead the charge in early 2025. Are you ready to be part of the story? Discover how The BIG Student Lock-in can kick start your new year marketing off with a bang - https://bit.ly/4gEzoPP #StudentMarketing #GenZMarketing #nativepresents #LondonEvents

native x Boots Opticians👓 As the cornerstone of health and beauty, Boots is already a trusted brand amongst the UK's 2.9 million students - the challenge they faced was convincing students to spend with them in the optician market. With new locations opening in student-based cities, York and Leeds, they came to native to take their student discount programme to the next level, expanding their existing 10% discount offer to include both glasses and contact lenses. When capturing the attention of the student market, timing is everything. And, after 8 years native has become highly attuned to the rhythm of when students spend - and how much. So where better to start spreading the word than the biggest student event of the year, Freshers 2024, where a whopping 81% of students leave with purchase intent. Opting for a multi-channel media campaign, native propelled Boots Opticians to the centre of student culture across York and Leeds, utilising both on-campus and digital media. Students who visited Boots stand were offered the opportunity to win a £300 pair of glasses of their choice, simply by following the local store on Instagram. And to spread the word as far as possible? They sponsored media placements across social posts, and utilised web banners and email newsletters, with their student offer to boost their reach. Want results like Boots Opticians? Take your student marketing to the next level with our Welcome Back Week tour. Get in Touch today - https://bit.ly/3OZNM9q #Campusmarketing #Freshers #Boots #StudentMarketing #GenZMarketing

Fresh term, fresh spending power 💸 January isn’t just the start of a new term, it’s when students return to campus with topped-up bank accounts and a newfound financial freedom, following their latest loan drop. Spending an average of £2,595 per term on essentials like rent and bills, students still carve out £808 for ‘treat yourself’ moments such as takeaways, nights out or saving towards some exciting summer adventures. Welcome Back Week is the perfect window of opportunity for brands to connect with Gen Z students on a whole new level and tap into renewed student spending. Read the full blog to discover how your brand can reach 700k students during Welcome Back Week 2025. 👉https://lnkd.in/efm2Gu8b #GenZMarketing #StudentMarketing #CampusMarketing #StudentLoanDrop #WelcomeBackWeek2025

native x PureGym 💪 Whilst many UK students may already be familiar with PureGyms entrance pods and personalised weights, university is the first time young people have control over their own health and wellbeing. With 42% of students wanting to see health and fitness brands on campus, and 19% actively planning to spend on their wellness era in the early weeks of a new uni year. PureGym knew it had to get in front of students early. And where better to start than with Freshers 2024? They selected 18 locations across the UK, focusing on areas which were positioned near PureGym locations in high-volume cities. Students who visited their activation had the chance to play fitness-inspired games in exchange for scanning a QR code. Reflecting on the tour, Joanne Forshaw, Senior Marketing Manager at PureGym, said: “It was a really good opportunity for all as a positioning point of view… It helped show that gyms are really approachable, not intimidating spaces.” This was just the first rep. Check out the full native x PureGym session 👇 Read the success story - https://bit.ly/3OMNQtj #Campusmarketing #Freshers #PureGym #StudentMarketing #GenZMarketinG

Looking to engage Gen Z students in 2025? Here's what you need to know... In: wellbeing | Out: uni burnout 🧘♀️ Ah, the 1st of January. From frantically downloading the Couch to 5K app, chucking out the entire contents of the fridge and even deciding that it’s no longer acceptable to drink at all. The New Year can often be a period of post-Christmas anxiety. But not for Gen Z students. With 93% wanting to focus on overall wellbeing, they have decided to ditch overwhelming resolutions opting for smaller, achievable goals to help build a more fulfilling term 2 lifestyle: In -  Exercising more 🏃  Making time for hobbies 🧶 Prioritizing mental health 💚 Out -  High screen time 📱 Skipping nutritious meals 🍲 Still not sure what makes Welcome Back Week a big deal? Read the full blog to discover how brands can tap into Welcome Week 2025. 👉 https://lnkd.in/efm2Gu8b #StudentMarketing #CampusMarketing #GenZMarketing #GenZresolutions