Nelson Bostock

Great to have Chief Scientist Jan-Theodoor Janssen, FREng from National Physical Laboratory (NPL), in City AM discussing the current landscape of quantum for businesses and why a long-term vision is needed to fully realise its benefits.

As we gear up for the next financial year, it’s time to get innovative, enhance strategy, enable our teams, and drive efficiencies with AI. Sound familiar? That’s because ChatGPT is starting to create its own buzzwords in B2B. “It’s inevitable, of course, but the prevalence of the lazy use of AI in creating B2B content is disappointing, as it’s only going to exacerbate B2B’s boringness problem.” Hear from Will Findlater and a whole host of other experts dissect how brands are tackling messaging, buzzwords and AI in our 2025 B2B Touchpoint Trends Report. #B2B #Marketing #Trends #ContentStrategy https://hubs.ly/Q033W20Y0

Is the age of corporate blue finally at an end? We have all heard of this particular blue, it has plagued B2B brands for decades. But are we seeing a shift? As businesses evolve so has colour. Have a look into how this is predicted to change in 2025 and what it means for B2B looking ahead. #B2B #Marketing #Trends https://hubs.ly/Q033tFSB0

🎙️ New Episode🎙️ In the latest episode, our host George Pope sits down with Holly Hunter to discuss scaling PR and communications into new markets. Together they debate the drivers behind expanding in specific geographies, addressing reputation challenges, boosting sales, and when it might not be the right time to invest. If a market isn’t a priority or there’s external pressure, it may not make sense to launch a proactive programme just because there’s budget. From exploring new markets to finding the right agency partner, this episode offers actionable advice for effective PR scaling. Join the conversation by watching below! #ScalingPR

New year, new episode launching next week! In the next instalment of our In Conversation series, George Pope sits down with Holly Hunter to explore the challenges and opportunities of scaling PR and communications into new markets. Together, they’ll address the key questions: why, when, and how should businesses expand their efforts into new regions? Don’t want to miss the episode? Make sure you’re following us to stay updated!

Earlier this month the team had the pleasure of delivering #FutureLabs Expo as part of our work supporting the Future Labs accelerator programme. A huge well done and thank you to Southeastern Railway, London North Eastern Railway, Northern and TransPennine Express, L Marks and our Nelson Bostock team for a truly fantastic programme and for making the event such a success! This unforgettable day brought together industry leaders from the rail industry and the nine finalists of the Future Labs accelerator programme to showcase their solutions and discuss how innovation can supercharge the future of rail. The Nelson Bostock team supported with the amazing event branding, the event narrative and talent, panel sessions, content capture and media engagement on the day. We would love to give a massive shoutout to L Marks and the TOC mentors, comms leads and innovation leads for running the programme and to Lara Lewington for hosting the day and showcasing the collaboration between the 9 start-ups. Thank you also to Dr Amy Kavanagh for sharing her insights and lived experiences on our accessibility panel to showcase how innovation can help to make the railways more inclusive. And of course, a special mention to the award winners: 🏆 PotentialU: Winner of the 𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘈𝘸𝘢𝘳𝘥 for helping frontline leaders understand team strengths and areas for growth. 🏆 Treeva: Voted 𝘗𝘦𝘰𝘱𝘭𝘦’𝘴 𝘊𝘩𝘰𝘪𝘤𝘦 for capturing renewable energy from turbulent airflow. Please see our video below shot with our partners Nicely Done Productions Ltd which showcases all the best moments from an amazing event!

What’s next for B2B branding and customer experience? Econsultancy spoke with four B2B experts to explore trends shaping 2025—like the rise of generative AI, budget challenges, and how brands connect with their audiences. B2B branding is evolving and our Managing Director, Lucy Watson, shared her predictions on how emotional resonance and AI-driven insights will be key drivers of this change. What’s your biggest prediction for B2B in 2025? Read more: https://hubs.ly/Q0308_PB0

We’re excited to share that we’ve been appointed as the PR and Communications agency of record for the National Physical Laboratory (NPL). Partnering with NPL is an incredible opportunity to shine a light on their vital role in science, engineering, and technology. We can’t wait to collaborate with their in-house team to amplify their work and make their 125th anniversary in 2025 a defining moment with worldwide impact. #Innovation #PR #ScienceAndTech Read more: https://hubs.ly/Q02_Vx3k0

💬 Here it is! Our first episode of In Conversation is now live. 💬 Welcome to the series where we give voice to the challenges, experiences, and smart thinkers shaping the world of B2B professionals across industries. In our very first instalment, our host Olivia Harry is joined by Tim Brennan to discuss “What really is a 'hot topic' of conversation?” From storytelling and the power of perspective to the tools we use in building relevance, differentiation, and authenticity for brands—Olivia and Tim discuss the key drivers that shape and lead impactful stories. See for yourself.

Exciting things are happening at Nelson Bostock… Our new series, In Conversation, where leaders in PR, comms, and marketing sit down for a conversational pulse-check across B2B, is coming shortly to a feed near you. Hosted by our very own Olivia Harry, Creative Associate Director, and George Pope, Senior Account Director, each instalment features our guests sharing their experiences and exploring the topics that drive industry-wide conversation: how brands can harness it, shape it, and change it to their business advantage. Be sure to keep an eye out tomorrow for the launch of our first episode, where Tim Brennan, Account Director, explores the question: “What really is a 'hot topic' of conversation?” Check out a sneak peak below.