Thank you System1 for this delumptious write up on the Sainsbury's Christmas ad. "The ad is a triumph of effectiveness: it’s the first ever Sainsbury’s ad to score the maximum 5.9-Stars on the Test Your Ad platform".
The Big Friendly Giant is a Brilliant Festive Gift from Sainsbury’s and agency New Commercial Arts, with the Roald Dahl character giving the supermarket their first ever maximum 5.9-Star score on Test Your Ad. Find out how the ad is a wonderful example of how to use an external character, or Hired Device, in your marketing with our exclusive report and write-up: https://hubs.la/Q02Ybd--0 Sainsbury's, Radha Davies, Emma Bisley, Abbey Garrood, Emma Young, Emma Clarke New Commercial Arts., Ian Heartfield, Dan Bailey, Brad Woolf, James Murphy