NewDigitalAge

CScreens Ltd, a UK-based TVOOH network, has announced a new strategic partnership with LADbible Group (LBG) to expand the reach and impact of its original sports and entertainment programming. This partnership is designed to reach a core audience of 18-34-year-olds, delivering engaging, culturally relevant content across C-Screens’ TV networks, including the Powerleague TV network and Event TV screens...

JCDecaux and NewDigitalAge Age (NDA) are pleased to announce the first five judges for the upcoming free-to-enter Programmatic DOOH Live Awards 2025. Among those sharing their opinion on some of the most innovative pDOOH campaigns of the year will be Ben Carter, Global Chief Customer & Marketing Officer at Carwow; Dan Larden, Head of Media at ISBA; Brook Minto, Global Marketing Leader at Minto; Jasmine Patel, Media Planning Activation Manager Homecare at Unilever; and Nikki Sehgal, General Manager at Media For All [MEFA]...

NewDigitalAge Age sat down with Jacinta Faul, CEO of SocialChain, to explore the evolving digital landscape and how the agency is positioning itself at the forefront of social-first marketing...

Strength in numbers – the power of multiple retargeting strategies "A well-planned multi-provider retargeting campaign can offer significant benefits for brands, including improved reach, higher conversions, and increases in overall revenue." - Aleksandra Drozda, Head of Sales Development and Efficiency, RTB House Click the link in the comments to read all about how brands can get the most out of their retargeting strategies.

NewDigitalAge and Bluestripe Group are at MadUpNorth this week. Come and say hello to take part in our legendary zebra quiz! Our team in Manchester is Layla Wood Lydia Oakes Rebecca Carles and me!

Embracing the future of advertising in a privacy-first, CTV-dominant world "Investing in transparent, privacy-compliant, and culturally relevant strategies will separate thriving brands from those struggling to keep up." - Daniel Tjondronegoro, Co-founder of Beatgrid Click the link in the comments to read Daniel's thoughts on some of the key trends shaping the digital advertising industry as CTV continues to grow.

World-class innovation on show at NDA’s Soho Sessions pitching event The Dragons Den style event saw innovative tech companies pitch to a judging panel of media agency leaders. Find out more by clicking the link in comments

Marketing the Marketers: Steve Cox, Marketing Director at JCDecaux NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up is Steve Cox, Marketing Director at JCDecaux UK. link in comments

The typical customer experience (CX) today looks radically different from what it was fifteen years ago, argues Carter Busse, CIO, Workato... 

My Digital Hero: Sherrick Chavda, Group Director of Audience & Data Strategy, UK & EMEA, Initiative Link to story in comments