NewDigitalAge

In Wavemaker's monthly column, Premjeet Sodhi looks at the changing face of measurement. "In the face of tectonic shifts in the media landscape, the science of measurement has undergone a dramatic transformation. Once relegated to the backroom, measurement has now emerged as a focal point in executive discussions as the industry recognised its strategic importance. In high-growth and low-growth markets alike, media leaders are rethinking their approach to measurement, moving from a retrospective model to a real-time, continuous strategy. This evolution of measurement is reshaping how success is defined. Driving analytics from the sidelines to the spotlight, and fuelling an era where measurement isn’t just an afterthought - it's a powerful tool for competitive advantage and innovation. This shift is accelerated with the increasing share of digital investments (estimated at 70% in Global Ad Spends) and inculcation of the ‘performance mindset’ into all levels of decision making. Increasing digitalisation, fragmentation & complexity of the market have all triggered a deluge of transaction and observation data." Link to full column in comments.

B2B influencer marketing doesn't get discussed enough. Christopher Douglas at Billion Dollar Boy discusses why this should change. "New Billion Dollar Boy research has revealed that 60% of creators plan to increase their presence on LinkedIn in the next 12 months. The findings follow a year where nearly half had already boosted their activity on the platform. The growth of content creators on LinkedIn – typically associated with B2C platforms such as YouTube, TikTok and Instagram – reflects a broader shift: creators and brands alike are beginning to recognise the largely untapped potential of B2B influencer marketing. The case for B2B creator marketing Influencer marketing in a B2B context isn’t new. Whether it’s CEOs, consultants or academics, consumers are at ease with turning to social platforms for expertise and are seeking out niche industry leaders for their advice and insights." Link to full article in comments.

Who wants some more CTV stats? We've got them from our friends at LG Ads in the form of their new Beauty Report Find the link to the report in the comments

Digital Women: Esme Robinson, Director of Platform Solutions, Epsilon Link to the full piece in comments

Mediaocean (formerly Mediabank), the mission-critical platform for omnichannel advertising, has unveiled insights from its latest TechValidate survey. The findings outline requirements for a transformative approach to ad verification with 87% of marketers indicating a need to restore trust between buyers and sellers... 

In the latest Meet the Revolutionaries interview (in association with LiveRamp) Indranil Datta, Head of Data and Technology Solutions at Annalect (the data agency of Omnicom Media Group) explains why data collaboration and hyper-personalisation are important to the future of marketing…

Digital Women: Ella d’Amato,co-founder & CEO of i love it Ella d’Amato is co-founder and CEO of social shopping start-up i love it, a business that has already closed circa £3m of funding. She has also worked on the funder side, at True – a private equity company and VC firm.Prior to that, she was interim CEO at Notonthehighstreet.com, where she oversaw its acquisition by Great Hill Partners Full story in comments

We’re back with the throwbacks as we count down to Trinity Lunch Winter 2024. 🎉 (8 days to go!) Taking you back to Trinity Lunch Winter 2022, here’s a snapshot of photos featuring industry friends old and new. If you’re looking to expand your network and mingle with media owners, agencies, or adtech brands, Trinity Lunch Winter is the perfect event to do so! Let’s kick off the festive season in NDA style on the 29th November! Grab your ticket here—FOMO not included: https://lnkd.in/dM6Rnk44 #TrinityLunchWinter #Networking #IndustryEvents 

Permutive and Index Exchange extend partnership for first-party data curation For details , follow the link in comments

9 days till Trinity Lunch Winter! Join us on the 29th of November for the (un)official kick-off to Christmas, industry networking event. With a mix of media owners, agencies and adtech companies all in attendance. Find out more about how you can meet leading industry professionals here: https://lnkd.in/ecVXh654