Let's compare the #V4 #motorbikes from Ducati Motor Holding and Norton Motorcycles, they both may have a V4 power plant but the approach customer could not be further apart. Norton Motorcycles has used the insolvency process to sever responsibilities from the #V4SS customers leaving them without any level of factory support. This is despite some critical facts: 1. The V4SV in terms of characteristics, styling and specification falling into the legal definition of a continuation product 2. Declaring the V4SS as design defective with 35 defects and informing owners they would not support the V4SS owners in a way 3. Despite providing NUML creditors who had paid a deposit, paid in full or had a V4SS stripped at the factory a V4SV for the equivalent of an owners investment of £44,000. However V4SS owners in possession of a V4SS, the group with the highest risk as they still ride a V4SS, could only secure a V4SV by paying a further £10,000 over list. Lets now look at the closet competitor to the Norton V4SV the Ducati #Panigale #V4SP, this in 2023 was £10,000 less that the V4SV at £34.000, today the same bike will cost you circa £32,000 Now lets look at the #Norton #V4SV in 2024 it had a list price of £44,000, today you can by a delivery mileage one for £35,000, that 21% depreciation in less than a year. What would you choose a Norton with a 20% depreciation and a back story of heritage customer mistreatment or a Ducati with 5% depreciation and a heritage customer base that has bi-directional loyalty? John Hogan Dr. Robert Hentschel Richard Arnold TVS Motor Company
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