Not To Scale

Today judging for British Arrows 2025 ensues - joined by our founder, Daniel O'Rourke. Hope all the judges have a blast duking it out, we can't wait to see which work emerges victorious this year 🏆 🏹

Proud to present the final films in our collaboration with Coca-Cola and Inside Job, designed and directed by Yeti. Part of Coca-Cola’s Reborn Report series, these 3D animated spots are bright, bubbly, and optimistic - perfect vehicles for messages of responsibility and sustainability. Yeti's trademark whimsical playfulness and eccentricity abounds in the stylised city streets, and it is as refreshing as a glass of the good stuff on a hot day. Cheers 🥤 Agency: Inside Job Creative Team: Matthew Pam + Simon Hipwell Producer: Nicola Ridley Production Company: Not to Scale Directed by Yeti Producer: Maud Beckers Storyboards: till noon 3D Design and Creation of Worlds: Yeti 2D Lead: Leo Campasso 2D Animation: Josep Bernaus Valls, Leo Campasso 2D Design: @Marcos Bayúgar Artworking: Antonella Cuozzo, Julieta Soloaga Compositing: Jesse Richards

NEW WORK 🌙 🌙 🌙 For Coldplay, Not To Scale curated 7 animators from across the globe to create sequences for 11 track segments in A Film For The Future, a visual companion to their latest album Moon Music. Shared here is an edit of our contribution to this epic project, set to 'ALL MY LOVE’. Not To Scale’s output spans techniques including cel 2D, 3D generative AI, digital watercolour over found footage and 8-bit animation. We approached collaborators with a completely open brief from the band and music samples full of variety. The unlimited creative opportunity was exhilarating, and each artist responded with sublime and original ideas. Big love to everyone involved, we couldn’t be prouder of the result. Go and check out Coldplay’s YouTube to see A Film For The Future in its entirety, it must be seen to be believed. CREDITS Coldplay: Executive Producer: Ben Mor Producer: Sam Seager Co-Producer: Danielle Barnes Co-Producer: William Nichols PARLOPHONE RECORDS LIMITED Animation Production Company: Not To Scale Creative Director & Producer: Giles Edward-N Co-Producer: Susie Joseph Production Assistant: Marie Jordan Animators in order of appearance: Marcos Sanchez Theo Tagholm Linyou Xie Trung Bao, Fustic. & Octomundo https://lnkd.in/eCeQrxkT Davey Perkins Cheng-Hsu Chung https://lnkd.in/ezGQ48X6 Mykola #afilmforthefuture #NotToScale #musicpromo #production #animation #3D #2D #AI #mixedmedia

Rogier Schalken and Sehsucht team up to create the awe-inspiring film for EY’s latest global campaign ‘Transformations’. In the spot, EY’s full spectrum of services are visualised as a kaleidoscopic stream of shapes, with the power to change the lives and fortunes of those they touch. A special one to kick off 2025 with. Thank you to Ogilvy UK and EY for the trust. --- Agency: Ogilvy Managing Partner: Chris Spenceley  Creative Director: Clare Russell  Senior Copywriter: Ronnie Wishart  Senior Art Director: Tom Ingram  Senior Creative: Paul Barton  Senior Creative: Jordan Brown   Hogarth Senior Producer: Zay Al-Saygh  Junior Producer: Alberto Neri Production Company: Not To Scale Director: Rogier Schalken Producer: Giles Edward-N EP: Daniel O'Rourke  Production Assistant: Marie Jordan Director of Photography: Tibor Dingelstad Service Production Co: Lucky Luciano Pictures VFX: SEHSUCHT Producer: Filomena Alder Creative Director: Florian Dehmel Edit: tenthree Editor: Joce Hockings Colour: Electric Theatre Collective Colourist: Luke Morrison Colour Producer: George Bromiley Sound Design: 750mph Sound Designer: Lucaz Trigg & Giselle Hall Sound Producer: Tara O’Kelly

Presenting Transformations, the new global campaign for EY. We are beyond proud to see this film out in the world, a true labour of love. Thanks to all of the incredible people who brought this project to life: Rogier Schalken SEHSUCHT Lucky Luciano Pictures Marcin Nowak Hogarth Ogilvy UK Clare Russell Ronnie Wishart Inge Burger Zay Al-Saygh Daniel O'Rourke Giles Edward-N Joce Hockings tenthree 750mph Electric Theatre Collective

Two more films for Coca-Cola’s Reborn Report, directed by YETI Pictures.   It’s been a joy to work on this campaign across 2023 and 2024 with Inside Job, dentsu and The Coca-Cola Company, with Yeti at the helm creating highly stylised words to deliver messages of sustainability and optimism.   https://lnkd.in/eqbAvjUR #NotToScale #Coke #RebornReport #CGI #3D #animation

“Miniwood” wins at The Motion Awards by Motionographer®! Some wonderful news to end the year with, “Miniwood”, a charming short by the talented YETI Pictures has prevailed at The Motion Awards in the open format, short film category. The film of separate vignettes riffing on classic movies is an absolute treat for film buffs, animation lovers and anyone with eyes really, it’s pretty great. The full list of winners is here, mega congrats to all: https://lnkd.in/d_X7iGjA Credits for the project can be found here: https://lnkd.in/eQMZdGq2 #NotToScale #TheMotionAwards #Motionographer #animation #3D #directors #creativedirection #winners

We’re proud to have collaborated with The Coca-Cola Company, the Creative Brand of the Year at this year’s Cannes Lions Festival, and Inside Job on these green-oriented films. CG wizards Yeti designed and directed the spots, part of a series called Reborn Report, focused on delivering messages centred on sustainability. We’ll be sharing the rest of these bright, playful films here over the next week, but if you can’t stand to wait for that check out the project page here, as well as a full credit list: https://lnkd.in/eqbAvjUR #NotToScale #Coke #RebornReport #CGI #3D #animation

This 15s spot is the first of four punchy films for Knorr, created by Not To Scale and MullenLowe. Ronda directed the animation, while Luc Rëso Janin helmed the live action moments. The result? A distinct flavour of fun, with unique characters, a super-stylised reduced colour palate and fluid transitions guiding the way to noodle paradise. Head to our website for full credits, plus some brilliant BTS insights: https://lnkd.in/gH8CAEhB #NotToScale #2D #animation #liveaction #characterdesign