NOUKK®

Carrying Traditions into a Thoughtful Future: A Christmas Wish from NOUKK® ❄️ As we gather to celebrate this magical time of year, NOUKK® reflects on the values that guide us: Sustainability, Heritage, and Innovation. May your holidays be filled with warmth, elegance, and meaningful moments. Thank you for being part of our journey as we redefine luxury, one thread at a time. 🎁 From all of us at NOUKK®, we wish you and your loved ones a joyous Christmas and a sustainable New Year! 📷 Camels in the snow in Tabuk region, Saudi Arabia #merrychristmas #christmas #sustainableluxury #arabianheritage #snow

Arabian Camel Hair Takes Center Stage at NFC 2024 in Biella, Italy — the Heart of Luxury Textiles 🇮🇹 Throwback to Natural Fibre Connect (NFC) 2024, held in Biella, Italy—a global hub for luxury textiles—where Said Awad, Ph.D. represented NOUKK® on the international stage. Dr. Awad shared NOUKK®’s pioneering journey in introducing Arabian camel hair to the luxury textile market. Over six years, NOUKK® has worked across six countries, building a sustainable supply chain and investing in research to elevate this unique fiber. Why Arabian Camel Hair Stands Out: 🟤 Resilient to extreme climates 🟤 Versatile for luxury textile applications 🟤 A sustainable future cornerstone for high-end fashion This event, co-organized by the Sustainable Fibre Alliance (SFA), highlighted collaboration and innovation in natural fibers. Being part of NFC reinforces NOUKK®’s commitment to preserving heritage while driving sustainability in the textile industry. 📸 Explore conference highlights below! #Textiles #NFC2024 #NaturalFibers #SustainableLuxury #ArabianCamelHair

At NOUKK®, we are proud to partner with the Sustainable Fibre Alliance (SFA) and the Rangeland Stewership Council (RSC) to promote responsible production practices and support herder communities worldwide. 🌍🐫 On Thursday, 12th December, we will be participating in UNCCD COP16Riyadh — a global conference focused on combating desertification, promoting sustainable land management, and addressing climate challenges. In celebration of 2024 as the International Year of Camelids, NOUKK® will join the conversation on developing a Camelid Standard, encompassing fiber, meat, and dairy. This initiative focuses on improving herders’ livelihoods, preserving ecosystems, and advancing Land Degradation Neutrality. Event Details: 🐪 Camelid Standard Development ⌚ 13:00 - 14:30 (GMT +3) 💻 Join live: https://lnkd.in/eHnHqRsv Let’s shape the future of sustainable camelid production together! Special thanks to Aya Kaskas and Mohamad Midani, Ph.D., NPDP for representing NOUKK at COP16 and contributing to the discussion on camelid sustainability #COP16Riyadh #UNCCD #COP16 #SFA #RSC #IYC2024 #YearOfCamelids

Arabian Camel Hair Joins the Ranks of High-Performance Fibers 🏅 Did you know Arabian camel hair is not only lighter than wool but also mimics the insulating properties of polar bear fur? The secret lies in its unique structure. Unlike solid wool fibers, Arabian camel hair has a semi-hollow core that traps more air, creating a natural insulating effect that delivers exceptional warmth without extra weight. This sponge-like structure is similar to the hollow fur of polar bears, known for their ability to thrive in extreme cold—a testament to nature’s brilliant design. At NOUKK®, we harness the incredible properties of Arabian camel hair to craft sustainable luxury threads that are as innovative as they are timeless. Each fiber tells the story of resilience and nature’s ingenuity—proof that sometimes, the simplest designs can be the most effective. Discover how NOUKK® is shaping the future of luxury textiles respecting people, planet, and heritage, visit our website, link in description. #sustainability #camelhair #vision2030 #textiles

Saudi Arabia Honors 2024: The Year of the Camel 🇸🇦🤝🏼 Saudi Arabia celebrates 2024 as the Year of the Camel, a recognition of the camel’s vital role in shaping the culture, identity, and economy of the Arabian Peninsula. From providing transportation and sustenance to inspiring poetry and art, camels have long symbolized resilience, loyalty, and survival. They remain an enduring source of pride and heritage deeply woven into Saudi identity. Aligned with Saudi Vision 2030, this initiative underscores the Kingdom’s commitment to preserving its cultural legacy while driving sustainable innovation. At NOUKK, we proudly join this celebration by transforming naturally shed camel fibers into sustainable luxury textiles. Our fabrics, inspired by the camel’s enduring spirit, honor cultural heritage while embracing innovation for the future. Check the official page on the Saudi وزارة الثقافة Ministry of Culture website, link in comments #YearOfTheCamel #Vision2030 #SaudiArabia #Sustainability #LuxuryTextiles

Celebrating UAE National Day: A Tribute to Heritage and Resilience 🇦🇪 Today, we honor the United Arab Emirates, a nation built on resilience, heritage, and a vision for the future. From the vast desert sands to towering skyscrapers, the UAE’s journey inspires us at NOUKK to preserve traditions while innovating for tomorrow. On this National Day, we celebrate the legacy of Arabian camels, whose vital role has shaped the culture and resilience of desert communities—symbols of strength and endurance that continue to inspire our work. #UAE53 #UAENationalDay #Heritage #vision2030

How NOUKK Empowers Local Communities and Honors Traditions🤝🏼 For centuries, the Arabian camel has been integral to the history and the Arabian culture. These remarkable creatures have sustained the desert communities offering mobility, warmth, nourishment, and a profound connection to nature. In this spirit of endurance and self-sufficiency, NOUKK® was born🐪. Our Commitments to Communities: Empowering livelihoods ensuring fair compensation, and preserving traditions and heritage. Aligning with key UN sustainable development goals: 🌱SDG 01 – No Poverty 🌱SDG 03 – Well-being 🌱SDG 08 – Economic Growth 🌱SDG 12 – Responsible Production 🌱SDG 13 – Climate Action 🌱SDG 17 – Partnerships for the Goals Transparency and traceability are at the heart of everything we do. We are dedicated to providing regular updates, insights, and reports on our initiatives, ensuring openness at every step—from sourcing to production. Discover how NOUKK® is shaping the future of textiles respecting people, planet, and heritage. Join our tribe today and be part of this transformation. #sustainability #camelhair #SDGs #textiles #luxury

Welcoming Arabian Camel Hair to the Noble Fibres Library🧵 It is extremely rare to add a new animal fibre to the noble fibres library, a library that has remained unchanged for centuries. The value of animal fibres lies in their fineness—the finer the fibre, the greater its value. Measured in microns, the diameter of our Arabian camel hair matches cashmere at 16 microns and even surpasses it with baby camel hair at an extraordinary 10 microns. NOUKK® is setting a new benchmark for what luxury fabrics can be! But what makes this fibre truly exceptional goes beyond just its micron count. The story begins in the heart of the Arabian Sahara, where our fibre experts venture into the vast dunes to source these precious and noble fibres. A story of dedication, precision, and craftsmanship. Join us in celebrating the precious threads of the Sahara, woven for those who seek something more than just luxury. ✨ #sustainability #camelhair #luxury #textiles

Discover Our Arabian Camel Hair Fibre 🐪 Arabian camel hair, a hidden gem shaped by 40 million years of evolution, boasts unparalleled softness and warmth, rivaling the finest luxury fibers like cashmere and vicuña. Yet, its full potential has remained untapped—until now. At NOUKK®, we honor this remarkable fiber by transforming it into exquisite yarns and fabrics. 🧵 Our Process: Sustainable Sourcing - Hand-picked by herders who have cared for camels for generations. Craftsmanship - Utilizing state-of-the-art technology, combined with traditional methods, to create 100% Arabian camel hair textiles or blends with silk, vicuña, and cashmere. Heritage & Elegance - Each textile reflects the rich cultural history of the Arabian desert, paired with Italian expertise. 🧵 Unique Features: • Superfine fibers • Exceptional softness • Breathable and hypoallergenic • Rich natural tones Join us in celebrating the legacy of the iconic Arabian camel. #camelhair #sustainablefashion #textileinnovation #naturalfiber

Nature’s Cycle, Our Sustainable Promise 🌍🐪 Each spring, Arabian camels naturally shed their soft undercoat—a fiber as fine as cashmere, and warmer than wool. This annual cycle provides a renewable resource that we responsibly collect without harm: by hand or brush, honoring the camel’s welfare and the environment. Our approach prioritizes: ✔️SUSTAINABILITY: Ensuring tradition’s longevity while reducing environmental impact by aligning with the camel’s natural rhythm. ✔️ ANIMAL WELFARE: Adhering to the Five Domains Model—Nutrition, Living Environment, Health, Behavior, and Management Plans. ✔️ TRADITION and INNOVATION: From the centuries-old practices of Arabian tribes to introducing the world’s first Arabian camel hair textile, NOUKK bridges heritage and modern luxury, transforming the desert’s essence into textiles that honor the past and innovate for the future. Join our tribe and explore how NOUKK is redefining luxury—visit our website to learn more! #Camel #wool #vision2030 #fashion #sustainability #NOUKK