NUDEA

2024: The Year In Review As the final days of 2024 are upon us, I would like to look back at another incredible year at Nudea. A year full of highs including our 5th birthday, a new website launch, several award wins and a charity partnership close to our hearts. We launched the revamped Nudea website, featuring an updated brand look, streamlined navigation as well as a new blog section and improved page speed. We have also integrated Vaayu software to provide customers with cradle-to-grave kg CO2e emissions. By being more transparent with our carbon footprint we hope to reduce carbon even further and create products which are truly as planet-friendly as possible. We launched new products throughout the year starting with the hugely popular Organic cotton collection, which has become a firm favourite among Nudea fans and new customers, as well as the Essentials Collection and new colourways added to our Core, Seamless and Sleep ranges. On the wholesale front, we’ve been delighted to launch with Nordstrom in the US as well as Knickerbox and Wolf & Badger in the UK in addition to a number of independent boutiques in both the UK and US. In the summer, we announced our partnership with PNZ Group for carbon offsetting and we also launched our 2024 Sustainability Report in advance of recertifying for B-Corp in 2025. We were also delighted to reveal our charity initiative with Smalls for All, with the launch of ‘Invisible Underwear’, a mechanism where Nudea customers can add a donation to the charity at checkout. Each donation goes directly to Smalls for All to fund their work collecting and donating underwear to those in need in the UK and Africa. Most recently, we have been selected to join Etam Groupe’s 8-month accelerator programme, which is tailored to support eco-responsible and innovative fashion and lingerie brands. For us, this is already helping with invaluable support, guidance and advice around creating an innovative new fabric. As we look ahead to next year, the Nudea team is hard at work preparing for some exciting new launches in the New Year. We can’t wait to share more details with you soon! Best Wishes for 2025!

It's that time of year when we start thinking about Xmas presents. Come see us at the Spirit of Christmas stand F45. We have partnered with the Vivere London to showcase the best of both our brands.

Proud to have picked up thr Sustainability Award 2024 Drapers Independent Awards in recognition of all our efforts to be more responsible brand in the intimates space

Our Carbon journey is ongoing; from continuously measuring our impact and sharing emissions data with our customers we aim to track, measure and offset. What we can't reduce we want to offset with the best possible partners and we are super proud to be the first consumer brand to partner with UK based PNZ Group to offset our emissions. Thank Margaret Morales for featuring us in Trellis Group and sharing our project. https://lnkd.in/egND7msd

W.LIVE: Join us for an informative Instagram Live with Priya Downes, Founder of NUDEA 🙌🏾⚡️ Priya D. is a sustainability advocate and fashion enthusiast with a background in luxury fashion and environmental initiatives at The World Bank. Her passion for sustainable underwear arose after struggling to find comfortable options following the birth of her second child. With experience at luxury fashion houses like Burberry and Chanel, Priya realised she needed to pay more attention to the basics in her wardrobe. This inspired her to launch her line of bras and briefs, prioritising purposeful design and perfect fit while embracing sustainability and ethical practices. This month is Nudea's 5th birthday; they will celebrate all things wellness throughout the month to honour this milestone. They are a B Corp certified brand and strive to minimize their environmental impact. They use recycled and recyclable packaging, and their factories adhere to ethical and responsible practices. Priya will share her insights on her brand and describe the 'wearable wellness' experience. This promises to be a highly informative session. INSTAGRAM LIVE DETAILS: DATE: 10 September 2024 TIME: 2 pm, UK Time Don't miss this knowledge packed session ✨

Getting ready for summer holidays? Packing smart includes better foundational choices for keeping cool. https://lnkd.in/eAvBmRGS

Super excited to be part of Ann Summers launch of Knickerbox’s Underwear Collective https://lnkd.in/e-HW46xq

Great to see Park PR client NUDEA going from strength to strength launching with Nordstrom across the US this week https://lnkd.in/eqn2H8cx

Excited to showing our newest collections at @Wonderland. Come visit us at One Marylebone 14-16th July

Happy July 4th! What a great to celebrate Independence Day with the exciting news that US customers can now find us online at Nordstrom