Octave Digital

What results can you expect from working with Octave Digital? Here are some from our recent work with Royal Canal Greenway 👇

Want a quick round-up on the importance of LinkedIn and the key areas you should be focusing on? Check out this interview between our Founder and Managing Director Paul McGarrity and Donna Traynor, where he talks about the importance of LinkedIn as a social media platform and shares recommendations on the key areas professionals need to focus on 👇

The key to successful Meta-advertising lies in utilising its powerful targeting capabilities. During the ad set-up stage, businesses can micro-target their users based on things like location, demographic information, and a wide array of interests. At Octave Digital. We’ve used Meta Advertising to drive very significant results for our clients. This includes: ✅ Boosting page visitors by more than 1200%  ✅ Improving engagement by over 300% Whether your goal is to drive brand awareness or boost sales, we can provide professional Meta advertising management to achieve your marketing targets. It’s important to remember that there are limitations to posting only organic social media content, and the benefit of Meta advertising is that it helps you reach more of your audience, as well as new eyes. Get in touch to find out more: ✉️ paul@octave-digital.com 📞 Belfast 07974 689 642 📞 Dublin 01 6855942 

Introducing the Founder and Managing Director of Octave Digital, Paul McGarrity 😃 Paul established Octave Digital in 2008 to help clients benefit from using digital media and marketing more effectively. As a highly experienced Digital Marketing Director and Trainer, Paul has helped over 200 clients across the private and public sectors. He’s also a regular speaker at digital and social media conferences and seminars, Chair of Social Media Belfast and represented Google as a Google Digital Garage Trainer. Outside of working on all things marketing, Paul is: 👨🏼🍳 A self-confessed foodie and amateur chef. He loves to try new recipes from world cuisine cookbooks, especially Sicilian, Moroccan, Asian and French 🎬 A film buff who loves checking out the latest cinema releases (especially at local Belfast Indie cinema gem - the QFT) and the best documentaries. ✈️ A travel fanatic who loves to explore new destinations across Europe. His favourite place is Cefalu in Sicily, an incredibly beautiful town located close to Palermo and the Madonie Mountains. Paul says, “If you haven’t been - it’s a must for the bucket list!" 🇮🇹

Client spotlight - Cavan Tourism We’re proud to have been working with Cavan Tourism since 2019, and in 2022, we implemented a dynamic, professional and high-quality digital and social media campaign to encourage people to enjoy the best of Cavan. The results of this campaign were: ✅ Social media reach of over 1,350,000 ✅ Over 470,000 views on YouTube  ✅ +500% reach improvement for organic Instagram  ✅ Very high organic social media engagement rate of 5% (versus the industry standard of 1%)  ✅ Significantly improved value for money compared to previous traditional media advertising campaigns. Joanne Hayes from Cavan Tourism shared this feedback: “They deliver a second-to-none service, always professional, organised, knowledgeable and reliable. I would have no hesitation in recommending Octave Digital.” We look forward to continuing to work with Cavan Tourism to increase its brand presence further across various digital and social media platforms. 

Are you doing Boosted Posts on Facebook? They seem like such an easy and cheap way to reach more potential customers, so we hate to break it to you, but they’re a terrible idea. Businesses need to develop a more sophisticated campaign structure when advertising on Meta to really be effective and see the biggest return on investment. If you need help with reaching the right people via social media ads, our team can help. ✉️ paul@octave-digital.com 📞 Belfast 07974 689 642 📞 Dublin 01 6855942