OKO Digital

This week on the Gold with Gould podcast, I'm joined by Zack Dugow, the founder and CEO of the COOL company. In this episode, Zack breaks down how startups can master marketing, navigate #AdTech and #MarTech, and scale their efforts without overspending. 📹 Watch the full episode: https://lnkd.in/epU_3tgs

Big news! The COOL Company has been named to the 2024 Deloitte Technology Fast 500™ for the third time as the 314th fastest growing company in North America! 🚀 Our relentless commitment to revolutionizing the fragmented adtech ecosystem has fueled remarkable growth and innovation. A huge thank you to our incredible team and partners who’ve made this achievement possible. We’re just getting started on our mission to create a better experience for everyone in the advertising world. Want to learn more about our journey and what’s next? Check it out here: cool.co

What an epic ADWEEK, it was non-stop action with some small breaks to catch your breath. Big shoutout to Audigent for an awesome dinner event and to Mike Richter and the whole unplugged team, the event was a jam. It was certainly a marathon and not a sprint type of week. It finished with a fantastic send off at Worthwild bar with some Hall of Famers. Ben Barokas, Drew Stein, Jay Stevens, Barry Adams, Carly Allcorn, Matthew Schulte, Samantha Dascher, Chris Meredith, Michelle Kim, Jessie Gruber, Mollie J Garza (she/her), Mike Richter, Anthony Mauro, Michael Zacharski, Matthew Schulte, Heather Carver, Jennifer Q. Chen, Katherine Tuluzova, Jeff Meglio, Joe Zawadzki, David Kashak, Anthony Gonsalves the COOL company

🔍 Découvrez notre dernière collaboration avec Withings, marque de luxe de produits connectés, sur #META pour le marché américain ! ⌚️🌎 Cette campagne a été l'occasion de déployer notre technologie #DCO sur les plateformes Facebook et Instagram, en explorant de nouvelles possibilités créatives pour la marque. 🎨 Points clés de la campagne : Utilisation innovante des formats #PaidSocial sur META · Créations personnalisées pour différents segments d'audience · Ciblage de la Gen Z et des Millennials dans 8 États américains · Adaptation des visuels produits selon l'âge des utilisateurs Cette collaboration illustre parfaitement les possibilités offertes par l’automatisation créative sur le format paid social #DCO. 🌐 Curieux d'en savoir plus sur cette campagne ? Cliquez ici pour découvrir le cas complet sur notre site web 👉 https://lnkd.in/eYRm2-UE Intéressé par les possibilités créatives du paid social ? Parlons-en ! ────── 🔍 Check out our latest collaboration with Withings, a luxury brand of connected devices, on #META for the U.S. market ! ⌚️🌎 This campaign gave us the opportunity to deploy our #DCO technology on Facebook and Instagram, pushing creative boundaries for the brand. 🎨 Key highlights of the campaign : · Innovative use of #PaidSocial formats on META · Customized creations for different audience segments · Targeting Gen Z and Millennials across 8 U.S. states · Product visuals tailored by user age This partnership showcases the power of creative automation in paid social DCO formats. 🌐 Curious to learn more ? Check out the full case study on our website 👉 https://lnkd.in/e9yi5-iY Interested in exploring creative possibilities in paid social ? Let’s connect ! #PaidSocial #DCO #CreativeAutomation #Withings #META #aCOOLcompany

The Digiday Publishing Summit is just around the corner, and we can’t wait to head to Miami! Zack Dugow, Joe Cohen, and Sumeet K. will be repping the COOL company at the event, so if you're going, let's connect! #theCOOLcompany #DigidaySummit2024 #PublishingFuture #BeCOOL

Google’s cookie drama is over (for now), but the real question is: what’s next for publishers? Our latest post explores why now is the perfect time to embrace a first-party data strategy. Learn how this shift can enhance accuracy, simplify privacy compliance, and future-proof your business. Check it out on our blog:      https://lnkd.in/g5tCEXtu #OKO #adtech #Publishing #Cookies #FirstPartyData

This September, the Digiday Publishing Summit is landing in sunny Miami, bringing together top media executives for an in-depth exploration of the publishing industry's future. From crafting effective subscription models to leveraging AI for direct sales and optimizing inventory in a cookie-light world, this summit promises crucial insights and actionable strategies. We’re pleased to have Zack Dugow, Joe Cohen, and Sumeet K., representing the COOL company at this prestigious event. If you’re attending, we’d love to connect! Reach out to explore opportunities for collaboration and innovation. #theCOOLcompany #DigidaySummit2024 #PublishingFuture #BeCOOL

Struggling with ad blockers on your site? Discover 6 effective strategies to overcome the ad blocker dilemma and boost your revenue. Our latest blog post explores how publishers can navigate these challenges and optimize their ad experience. Don't miss out—read now for direct revenue impact! https://hubs.la/Q02MbLG90 #OKO #Monetization #PublisherStrategies #AdBlockers #AdTech

We’re thrilled to announce that the COOL company has made #Inc5000 list for the 7th time! This milestone is a testament to our team's incredible dedication and innovation. A huge thank you to our amazing team and loyal customers for making this possible. We’re excited to continue our journey of growth and success. Read the PR here: https://hubs.la/Q02L6PT-0 Explore the full list and celebrate with us: https://hubs.la/Q02L6WpJ0 #theCOOLcompany #BusinessSuccess #TeamSuccess #BeCOOL

Supercharge your ad campaigns with the advanced features and tools in Google AdX. From precise targeting to dynamic optimization, we break down everything you need to know to maximize your ad revenue and boost performance. Don’t miss out on these game-changing insights! Dive into the full article now and transform your ad strategy. Check it out on our blog: https://hubs.la/Q02KF_sq0 #OKO #adtech #GoogleAdX #DigitalMarketing #AdOptimization