Ometria

It was a pleasure bringing together a select group of marketing and CRM leaders from the beauty world for a roundtable discussion over lunch at Ochre London yesterday. 🌷 From mastering the post-purchase experience, to successfully incorporating educational content and direct mail into the customer journey, it was fantastic to see industry leaders exchanging perspectives, sharing challenges, and exploring new opportunities for 2025. Amidst the busyness of Q1, we loved creating a collaborative space for our network to share insights and experience. A huge thank you to everyone who joined us, it was great connecting with you and we can’t wait for the next one! 💫 #OmetriaCommunity Emma Chatham Poppaea Calder Jourdan-Leah Holdsworth

As an iconic heritage brand, Fred Perry has always enjoyed strong customer acquisition; but by shifting focus to customer retention, they unlocked a powerful opportunity to drive even greater growth and long-term brand loyalty. 🚀 Working with the retail experts at Ometria, they built an action plan that would pinpoint the most effective campaigns to boost customer loyalty, and the results were clear: 🔄 18% increase in 12-month customer repeat rate 📈 22% improvement in customer reactivation rate 🌠24% increase in overall yearly revenue Want to find out how they did it? This case study has all the details: https://hubs.li/Q033tn200

Retail's biggest conversations will be happening at Lifecycle25, and we're thrilled to have top retail expert, best-selling author, and podcast host Ron Thurston joining us as our moderator! 📚 With experience at the likes of Saint Laurent, Gap Inc., and Bonobos, Ron will be leading 2 panels featuring the best in the retail business. ⚡ Expect bold ideas, fresh strategies, and unfiltered discussions on technology, AI, and the future of the industry. Watch Ron share what’s in store—then grab your ticket before they’re gone! https://hubs.li/Q034R9YY0 #Lifecycle25

We're delighted to share the news that we've recently joined forces with The House of Creed! With unique tailoring origins and a storied legacy dating back to 1760, the Franco-British perfume house is celebrated worldwide today for its highly original artisanal fragrances, hand-crafted from the finest raw ingredients using time-honoured techniques. The brand was seeking a platform that would enrich its understanding of its audiences via data, analytics, and strategic segmentation. Moreover, the team wanted to create bespoke journeys for each of its consumers, at scale and at pace. "Ometria's retail expertise and presence in the UK and the US will allow us to have a more holistic view of our global customer base. Making the decision to consolidate our tech stack has enabled us to streamline both processes and customer journeys while accelerating our speed to market. We're excited for what's to come!" - Katherine Lawrance, Global Head of Ecommerce. Please join us in welcoming this illustrious brand on board!

For marketing teams to thrive, they not only need deep insight into their customer data; they also need the ability to action it effortlessly. This is exactly what Laura Sanchidrian and the team at Wolf & Badger are able to do with Ometria. With deep data insight, powered by our retail-trained AI algorithms, they can identify the strategies that'll drive the results that matter and action them with ease. Want to hear more about the brand's 10-year growth journey with Ometria? Check out our new video case study; the link is in the comments. 🔗

🚀 London, here we go! I’m thrilled to join the Lifecycle25 lineup as a speaker this year on April 30th! For over a decade, Lifecycle has been a powerhouse for retail marketers—a space to learn, share, and shape the future of our industry. This year, we’re exploring the massive leap forward happening in retail marketing. Join 350+ retail and CRM experts for a full day of cutting-edge insights, interactive discussions, and expert-led sessions at Lifecycle25—plus networking, roundtables, and an evening drinks reception to keep the conversations flowing. 🚀🍸 Don’t miss this chance to connect, learn, and shape the future of retail! Grab your ticket today from the website link below. See you in London! #Lifecycle25 #RetailInnovation #AIinMarketing #FutureOfCommerce Ometria Djalal Lougouev Ivan Mazour Sophia Proudman Emma Chatham@ Adam Logan

⚡ 2025 is the year AI moves from hype to real-world transformation in retail. Are you ready? At Lifecycle25, we’ll dive into what this great leap forward means for the industry and how you can stay ahead. We’re putting the finishing touches on an epic speaker lineup, but here’s why #Lifecycle25 needs to be in your diary now: 🌅 Inspiring keynotes: Hear from industry leaders as they unpack how technology is reshaping retail 💡Insightful panels: Engage with expert-led discussions tackling the most pressing challenges and compelling opportunities in the industry 🤝Collaborative roundtables: Connect with your peers in our signature roundtable sessions Excited? We thought so. Secure your early-bird ticket today 🎟️https://hubs.li/Q034R9X10 P.S. Here's a taste of what went down last year... ⬇️

It's official: Lifecycle is BACK for 2025. 💥 Are you ready for Retail's Leap Forward? The AI revolution in retail isn’t coming—it’s here. And in just 3 months on April 30th, the brightest minds in the industry will gather at Lifecycle25 to explore how technology and innovation is driving a monumental leap forward for retail. Through a series of expert-led panels, thought-provoking keynotes, and in-depth discussions, we’ll unpack this rapidly evolving field, exploring big picture implications and actionable strategies you can use right now. Ready to be part of the conversation? Tickets are now on sale! Find out more and grab your early-bird ticket here. 🎟️ https://hubs.li/Q034tZjF0 #Lifecycle25

By working in close partnership with Ometria, the Wolf & Badger team are empowered to be truly strategic and data-driven in their approach to CRM and marketing. Speaking to Kirsty Boothman, we found out more about how they continuously test, learn, and iterate on their campaigns and processes, with support from the retail experts at Ometria, to find new opportunities and effective solutions. Check out the full story of the brand's 10 year growth journey with Ometria here. ⭐ https://hubs.li/Q0339MD80

We had an incredible time at Inkpact's first CRM Leaders Club Breakfast of 2025! ✨ Held at the beautiful Petersham in Covent Garden, the morning brought together 60 inspiring CRM leaders to kick off the year with energy and insight. From an uplifting visualization session with Nikki Armytage-Foy to an engaging panel discussion with Jamie De Cesare and Lisa Nielsen from our clients Orlebar Brown and Victoria Beckham, the event was packed with valuable takeaways on growth, 2025 goals, and company culture. Being part of this dynamic community was truly fantastic! A huge thank you to everyone who made this event such a success. Charlotte Pearce, Poppaea Calder, Mercedes Bath-Barranco, Emma Chatham Jourdan-Leah Holdsworth