Optima Partners

Season's Greetings from all of us at Optima Partners! 🌟 As the year comes to a close, we’re reflecting on an incredible journey and some key milestones that made 2024 unforgettable: ✅ Celebrated a year of remarkable growth and transformation for our team and business. ✅ Nearly doubled our headcount, welcoming exceptional talent to drive our success. ✅ Upgraded our London and Bristol offices to create even better spaces for collaboration. ✅ Launched our very own podcast series, the Momentum Advantage Podcast. ✅ Introduced Spark Space, our new in-person business events. ✅ Partnered with amazing clients, both new and longstanding, to help them achieve their goals. A sincere thank you to everyone who played a role in making 2024 a standout year. Wishing you all a fantastic festive break! #OptimaPartners #SeasonsGreetings #YearInReview

Optima Partners London & Bristol offices celebrate the festive season! 🎄 Last week, our teams in London and Bristol came together for a long-awaited Christmas day out. It was a brilliant chance to reflect on our 2024 achievements, enjoy some well-earned downtime, and crown the office ping pong champion! Here’s to wrapping up the year on a high and looking forward to what’s ahead in 2025. #ChristmasEvent #OptimaLondon #OptimaPartners 

Change fatigue can derail even the most ambitious transformations – but it doesn’t have to.   In his latest blog, Ross Robinson, Director of Design & Transformation at Optima Partners, shares insights on managing change fatigue in large organisations, drawing from his extensive experience leading customer engagement and marketing transformations. The blog also features expert insights from Karen Thomas-Bland, who emphasises the role of leadership in driving transformation success.    Key insights include: ➡️ What change fatigue is and why it happens. ➡️ The eight key causes and how to address them. ➡️ How a mission mindset, clarity, and employee empowerment can transform change into a source of energy and innovation.   Read the full blog here: https://lnkd.in/eQbWSEks   #Leadership #ChangeManagement #TransformationStrategy #OptimaPartners

Insights from Spark Space! 🎇   At Optima Partners, we’re proud to work with clients and partners who are passionate about creating better experiences for their customers.   Our recent Spark Space event brought together a diverse group to share ideas, connect, and explore the often-underestimated role of content in customer engagement. Many of the evening’s discussions centred on how building a strong content supply chain can unlock better outcomes for businesses and the people they serve.   If you’d like to explore the key takeaways from the event, you can find insights from the first series of Spark Space here: https://lnkd.in/eJpA9HAH   #SparkSpace #ContentStrategy #CustomerExperience #OptimaPartners Ross Robinson Mark Pollard Samuel Riddington Sophie Alfred (nee Waring)

Optima Partners Edinburgh office kick-starts the festive celebrations 🎄 Last night, our Edinburgh office came together for a brilliant evening of unwinding and celebrating our collective achievements with some competitive fairground games and a team dinner. After another year of remarkable growth within the business, this celebration was the perfect way to mark our success. As the year draws to a close, here's to finishing strong and looking forward to what’s ahead! #OptimaPartnersEdinburgh #FestiveCelebration #ChristmasEvent

Personalisation isn't about flooding customers with content - It's about understanding context. In our latest Momentum Advantage Podcast episode, our panel of experts deconstruct what truly meaningful personalisation looks like - moving beyond surface-level interactions to real customer understanding. Listen to Christopher Foley PhD, Managing Director and Chief Scientist, and Murray Allan, Director of Customer Strategy & Engagement at Optima Partners, alongside Toni Keskinen, Co-founder & Chief Product Officer at 180ops, discuss how AI and human insight are reshaping customer engagement in regulated industries. Listen to the podcast here: https://lnkd.in/eRaX-uht #CustomerStrategy #OptimaPartners #TheMomentumAdvantage #AiinBusiness

Have you subscribed to BioXcelerate AI’s new LinkedIn newsletter yet? bioXcelerate AI, Optima Partners' health data science division, has recently launched a new platform to showcase their groundbreaking research and innovations in healthcare analytics. In the latest edition, we look at the editorial in Frontiers on "Methods in Applied Genetic Epidemiology", co-authored by Managing Director, Christopher Foley PhD, and Director of Health Data Science, Zhana Kuncheva PhD. The article examines how recent advances in genetic epidemiology are deepening our understanding of disease mechanisms, with particular focus on genome-wide association studies and the growing importance of multi-omics data integration. These developments aren't just advancing scientific knowledge - they're creating real impact through improved patient outcomes and faster time-to-insight for healthcare organisations. Subscribe to stay updated with our latest research! 👇 #HealthcareInnovation #Research #DataScience #PersonalisedMedicine #Healthcare

Our latest podcast episode is now 𝐋𝐈𝐕𝐄! In Episode 2 of The Momentum Advantage Podcast, we explore how AI and human expertise are transforming personalisation in highly regulated industries. Our panel of experts discuss: 💡 The growing importance of personalisation in today's market. 💡 AI's role in uncovering and understanding customer preferences. 💡 Overcoming challenges in implementing personalisation at scale. 💡 Striking the right balance between cutting-edge technology and human expertise. Featuring Christopher Foley PhD, Managing Director and Chief Scientist, and Murray Allan, Director of Customer Strategy & Engagement at Optima Partners, alongside Toni Keskinen, Co-founder & Chief Product Officer at 180ops, this episode delivers practical insights to help organisations elevate customer experiences without losing the human connection. Listen to the podcast here: https://lnkd.in/eRaX-uht #AI #Podcast #OptimaPartners #TheMomentumAdvantage #AiinBusiness

Reminder! Our CEO & Founder, Alan Crawley, is speaking today at DIGIT.FYI Expo 2024 - Scotland's largest tech exhibition. Alan joins an expert panel on "Unlocking Growth in the Age of AI", which will explore how businesses can harness artificial intelligence to drive sustainable growth, sharing insights on adoption strategies, leadership, and building AI-ready teams. 📍 EICC Edinburgh (Stage 2 - Lammermuir 1) 🕑 2pm

Episode 2 of The Momentum Advantage Podcast: Coming Soon! Our second episode in series 1, "Personal Touch in the Age of AI: How to Achieve This", focuses on how organisations in highly regulated industries are leveraging AI to improve customer experience and personalisation, while still preserving the human touch that customers expect. Keep your eyes peeled for the release announcement, as Christopher Foley PhD, Managing Director and Chief Scientist at Optima Partners, Murray Allan, Director of Customer Strategy & Engagement, and Toni Keskinen, Co-founder & Chief Product Officer at 180ops, share their insights on balancing innovation with the human element. Missed Episode 1? Listen to the full episode here: https://lnkd.in/eRs2c9fz Here’s a sneak peek of what to expect. 👇 #ComingSoon #BusinessAI #Podcast #TheMomentumAdvantage #OptimaPartnersPodcast