Ready to level up your personal brand? 🚀 Check out these 5 simple steps to shine on social media! ✨ #PersonalBranding #SocialMediaTips
Overploy
Software Development
Regents Park, England 547 followers
Turning frontline employees into the best in-house storytellers🤳🏾
About us
Welcome to Overploy, where we're redefining the future of work and digital marketing. At Overploy, we believe that every employee has a unique story to tell and a creative spark that can ignite brand engagement. Our platform transforms these frontline workers into content creators, harnessing their authentic voices to boost brand presence on TikTok. 🌟 What We Do: Overploy is a B2B2C SaaS platform that connects the untapped potential of employees with the marketing needs of their employers. We make it easy for employees to create and monetise content right where they work, turning them into nano influencers who can authentically represent their brand on social media. 💡 Our Vision: To revolutionise employee engagement and digital marketing by empowering employees to be the storytellers of the brands they represent. We envision a world where marketing is not just a department but a collective effort of an entire organisation, driven by genuine stories and real experiences. 🚀 Join Our Journey: Whether you're a business looking to leverage your employee's creativity or an individual eager to explore the dynamic world of employee-generated content, Overploy is your platform. Follow us to stay updated on our journey, insights into the future of work, and tips on maximising your digital marketing strategy. #Overploy #EmployeeEngagement #DigitalMarketing #ContentCreation #FutureOfWork #RetailInnovation #RestaurantMarketing #TikTokMarketing #BrandStorytelling #EmployeeAdvocacy
- Website
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www.overploy.com
External link for Overploy
- Industry
- Software Development
- Company size
- 2-10 employees
- Headquarters
- Regents Park, England
- Type
- Privately Held
- Founded
- 2023
- Specialties
- EmployeeEngagement, DigitalMarketing, ContentCreation, RestaurantMarketing, TikTokMarketing , BrandStorytelling, EmployeeAdvocacy, EmployeeGeneratedContent, Instagram Marketing, RetailMarketing, and Employee Generated Content
Locations
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Primary
24 Eversholt Street
Regents Park, England NW1 1DA, GB
Employees at Overploy
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Beverly Banahene
Founder & CEO at Overploy | Leading AI Powered Software For Brands To Turn Employees into Content Creators
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Oyinkansola Adebayo
CEO & Founder of Niyo Group | Multi-award winning Entrepreneur | TEDxSpeaker | Black women in Tech(Web 2 & Web 3) Advocate
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Lorraine Fordjour
Loughborough University
Updates
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Ready to boost your employee advocacy? 🚀 Check out these 7 strategies to take your brand to new heights! 🌟 #EmployeeAdvocacy #BrandBuilding
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Building a personal brand that stands out doesn’t have to be complicated. Here are 3 essential tips for employee creators: Define Your Unique Voice 🗣️ – Let people know exactly who you are and what you stand for. Stay Consistent & Be Authentic 🎯🙌 – Consistency builds trust. Authenticity builds connection. Engage with Your Audience 💬👥 – Real engagement creates meaningful relationships. Start conversations and be present! Want to make your personal brand unforgettable? 💡 Drop your thoughts below or reach out to learn how employee-generated content can amplify your voice! 🚀 #PersonalBranding #EmployeeGeneratedContent #ContentCreation #EmployeeAdvocacy #Overploy
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Employee-Generated Content boosts authenticity, engages your team, and strengthens social proof. Let your employees' voices elevate your brand! 💡🙌 #EGC #BrandAuthenticity #SocialProof
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Tip of the Day: Give Your Employees the Spotlight! Want to boost morale and engagement?💡Show off your team's creativity by featuring their content on your company’s social media! 📸 Not only does this highlight their unique talents, but it also makes them feel valued and appreciated. Plus, authentic content from your employees helps build stronger connections with your audience. 🎯 How do you celebrate your team’s creativity? Share below! 👇 #TipOfTheDay #EmployeeGeneratedContent #TeamAppreciation #EGC #Overploy #EmployeeEngagement
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🚀 Want to make your Employee-Generated Content (EGC) truly stand out? Here are some quick tips to get your team creating content that connects: Be Authentic – Audiences crave real stories. Encourage your employees to share their genuine experiences and insights. Authenticity = trust. Use Storytelling – A good story always sticks. Have your team share their journey, their day-to-day wins, and challenges in a relatable way. Keep It Visual – Visual content grabs attention! Whether it’s photos, videos, or creative graphics, make sure it’s eye-catching and memorable. 📸🎥 Share Unique Perspectives – No one knows your brand like your employees. Let them share their own view of your company culture. This not only promotes diversity but shows your audience what makes your brand different. With the right EGC, your employees can become powerful brand advocates. Give them the tools and freedom to showcase your brand’s story! 💡 #EmployeeGeneratedContent #ContentMarketing #Authenticity #BrandBuilding #Overploy #MarketingTips #SocialMediaMarketin
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Liam Kirley was just another Woolworths employee—until his TikTok videos went viral! 📱 What started as a hobby quickly turned into a marketing win for Woolworths. His authentic, funny, and relatable content struck a chord with audiences, showing the power of employee-generated content (EGC). By letting Liam showcase his personality, Woolworths connected with a younger crowd in a whole new way. 🌟 His videos made viewers feel like they were part of the brand, not just customers. EGC isn’t just content—it’s a game-changer. Empower your employees, and who knows? Your next brand superstar might already be in your team! 💼 #EmployeeGeneratedContent #EGC #TikTokMarketing #ContentCreators #BrandBuilding
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"Employee-Generated Content is the bridge between brand and audience." 🌉 - Bev, CEO of Overploy Kicking off the week with a reminder from our CEO, Bev! When employees create content, it’s not just about promoting a product—it’s about creating genuine connections. 💡 EGC brings authenticity, trust, and relatability to your brand. Your team’s voice matters, and when they share their experiences, it strengthens the bond between your brand and its audience. Let’s make this week all about building those connections! 🔗✨ #MondayMotivation #EmployeeGeneratedContent #Authenticity #BrandBuilding #Overploy
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Want to boost engagement and showcase your restaurant’s creativity? 👀 Check out our Employee-Generated Content ideas to spice up your restaurant's social media!🙌📸 #RestaurantMarketing #EmployeeContent #SocialMediaTips
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What happens when your employees become your best content creators? Just ask Walmart. 🌟 Their Spotlight program has turned 40,000 employees into influencers, sharing behind-the-scenes stories and promoting products from a unique, authentic perspective. TikTok? They’ve mastered it—creating relatable content that speaks directly to younger audiences, while building brand trust in the process. The result? A 99% adoption rate across 4,700 stores and a whole lot of buzz. But here’s the real game-changer: Walmart isn’t just using Spotlight for marketing. It’s now a powerful recruiting tool, showing off company culture in a way that attracts top talent. So next time you’re thinking about how to make your brand stand out, look around. Your next influencer might already be on your team. 🎯 #EmployeeGeneratedContent #ContentMarketing #EmployeeAdvocacy #SocialMedia #Walmart