Paragon Brands

Paragon Brands

Food and Beverage Services

We’re Paragon Brands, one of the UK’s leading alcoholic drinks distributors.

About us

We're the home of unique and unusual drinks, representing some of the world's most exciting alcohol brands. Specialising in artisanal products that put quality first and fear being bland, our brands do things differently! We only work with liquid we believe in and with businesses that understand the importance of the UK market. Based in Manchester, our team offers specialist knowledge to retailers and operators looking to bring forward brands with rich stories to tell, that deliver real quality, provenance and authenticity. We love what we do and we hope you will too!

Industry
Food and Beverage Services
Company size
11-50 employees
Headquarters
Manchester
Type
Privately Held
Founded
2017
Specialties
marketing, hospitality, drinks, wine, spirits, on-trade, off-trade, vodka, gin, whiskey, rum, liquer, tequila, beer, cider, cognac, brandy , and brand

Locations

  • Primary

    Royal Mills

    Unit 1 Red Hill Street

    Manchester, M45BA, GB

    Get directions

Employees at Paragon Brands

Updates

  • Our feature in Bar Magazine this month celebrates the visionary Martin Miller and his quest to create the world's first super-premium gin on what would've been his 78th birthday. Born in a pub in Notting Hill, London after a particularly bad gin and tonic, Martin Miller and two friends set out to shake up the world of gin and create “the finest gin money could buy”. Martin Miller’s quest for perfection led him on a quest to Iceland, to source a unique water. Originating from snowfall over 800 years ago and filtered naturally by volcanic rock, it gives Martin Miller’s its distinctive mouthfeel and superior smoothness. The unconventional separate botanical distillation creates the perfect balance of juniper and citrus notes, a modern twist on a classic gin. Now Martin Miller's Gin is a bartender’s favourite, attracting a whole new generation of gin drinkers. https://lnkd.in/eYdC6WGX

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  • 👀 Spotted! Our new Żubrówka OOH campaign is officially live, bringing the Wild Nature of Żubrówka Biała Vodka to life in a big way! Inspired by the untamed spirit of Żubrówka and the untouched beauty of its Polish origins, this campaign invites you to ‘Explore the Wild Side’ with The World’s No.3 Vodka Brand. 🌍 📍 Seen it near you? Let us know! 🛒 Pick up a bottle and explore the wild side! #OOH #ZubrowkaBiala #ExploreTheWildSide #Vodka #WildNature #WorldsNo3Vodka #MarketingCampaign

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  • Paragon Brands reposted this

    View profile for Chris Jones, graphic

    Founder/ Director at Paragon Brands

    https://lnkd.in/ePvXGuUG Great article by the Guardian on the rebirth and mainstream growth of Limoncello, highlighting its versatility beyond that ‘end of an Italian meal shot’ - great mention for Villa Massa Limoncello- one of only 2 Limoncello brands to hold the ‘Limone Di Sorrento’ PDO using the worlds best lemons sourced in the Sorrento region. #spirits #cocktails John Vine Paul Baxendale Jack Banks Pete Newton

    ‘It knocks your head off!’ How limoncello became a sudden, surprising, soaring success

    ‘It knocks your head off!’ How limoncello became a sudden, surprising, soaring success

    theguardian.com

  • Licor 43 is proud to sponsor the Best Venue Manager Award at the Bar Magazine Awards 2025. Licor 43 has achieved over 1 million serves since we became its exclusive distributor in the UK. As a liqueur made for moments to remember, we are proud to sponsor Best Venue Manager and be part of this fantastic event 🙌

    View profile for Bar Magazine, graphic

    The UK's leading on-trade publication for hospitality owners and managers.

    Introducing Licor 43, our official headline sponsor of the Best Venue Manager Award category at the 2025 Bar Magazine Awards! 💙🥂 The world’s fastest-growing premium liqueur and a rising star in the UK on-trade, Licor 43 is a versatile cocktail ingredient and is rapidly becoming a staple for bartenders. Containing notes of vanilla, citrus and spices, most of its 43 ingredients are top secret, only known by the Zamora family. Inspired by the Romans' discovery of Liqvor Mirabilis, this golden elixir hails from Cartagena Spain and is still produced there today. “Licor 43 is proud to sponsor the Best Venue Manager Award. Licor 43’s popularity is soaring, especially in the on-trade. It has now achieved more than 1 million serves sold since Paragon Brands was named its exclusive UK distributor this summer.” Tickets for the Bar Magazine Awards can be purchased through the official website below 🏆: https://lnkd.in/eVESnd2h

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  • YOU DECIDE THE WINNING COCKTAIL 🍸💥 Bartending heavyweights Danil Nevsky and Mišel Posavac go head to head on 11th November to create bespoke cocktails that have never been seen before with Martin Miller's Gin and MONIN syrups. Catch them taking over the The Cocktail Trading Company on 11th November from 7pm - 10pm. Anyone who comes down will get a vote to crown the winning cocktail. Martin Miller’s is widely acknowledged for triggering the gin renaissance and is praised by bartenders for its silky mouthfeel. Monin’s Paragon range is a premium syrup range, focusing on nature’s unexplored flavours, taking drinks creations to the next level. Join us for an alchemy journey, with a look into the future of cocktails. Book here: https://lnkd.in/eZqzh_eF

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    Tasted and acclaimed! 🤙 A fantastic review by MSN and The London Standard, describing Heaven's Door as "leagues ahead of its other celeb-back rivals." Heaven's Door Tennesse Straight Bourbon is distilled and aged its entire life in Tennessee. This whiskey is non-chill filtered to preserve its mature flavours. The result is smooth and lasting with notes of vanilla and baking spices layered over a bed of toasted oak. Heaven's Door Double Barrel is made by placing already-aged 6-year whiskey in an alligator charred, new American oak, deepens the color and fills the whiskey with flavors of dark toasted vanilla. The finished product came out so smooth they increased the bottling proof to 100. Heaven's Door Straight Rye is their own distilled straight rye whiskey with a 100% rye mash bill and is finished in sherry casks. This process creates a rich and complex whiskey with notes of dark fruit, oak, and spice. If you're a trade customer looking to stock Heaven's Door, then please get in touch with our team. If you are a consumer then you can purchase Heaven's Door online from Whiskey Exchange #americanwhiskey #bourbon #whiskeyreview #bobdylan

    Celebrity whiskey taste test: What do Beyoncé, Bob Dylan and Kiefer Sutherland's bottles really taste like?

    Celebrity whiskey taste test: What do Beyoncé, Bob Dylan and Kiefer Sutherland's bottles really taste like?

    standard.co.uk

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