PENNInk Productions Ltd.

Did you know that 76% of people who conduct a local search on their smartphone end up visiting a business within 24 hours, and that 28% of those searches lead to a purchase?

Are stock photos an absolute ‘no-no’ in marketing? Using the right stock images alongside the right original photos and other graphic design elements can actually help communicate your brand values, instead of detracting from or undermining them. https://lnkd.in/g8KWs7D4

Small Business Design Blunders: How to Fix Them and Boost Your Brand Design blunders can happen, and they can hurt your brand identity and turn potential customers away. We'll explore some common small business design mistakes and provide actionable tips on how to fix them. https://lnkd.in/en2G3NfK

3 vital stages in getting your branding process right As a business owner, you have probably heard a fair bit about branding, but you might not have the fullest understanding of exactly what effective branding does for a business, and how you can begin to make your own firm's branding processes not just deliberate, but effective. https://lnkd.in/epjRdXeY

5 Essential Website Metrics Every Business Owner Should Track | PENNInk Productions By keeping an eye on these five essential metrics, you'll gain valuable insights into your website's performance and be well on your way to digital success. https://lnkd.in/eXgJWyw3

Is your content worthy of being linked to? Do you want to know an organic and sustainable way of driving up the number of great-quality and relevant backlinks your own website gets? It's simple: you just need to publish content on your site that other sites want to link to, without having to be told or nudged into doing so. https://lnkd.in/e9AYDCRS

User experience – also sometimes referred to as 'UX' – centres on providing the most optimal experience to human users. If that already sounds familiar, it's because it's what search engines like Google are trying to do, too.

3 ingredients of effective business graphic design Graphic design that aims to get the audience to specifically buy from you is likely to be more successful in helping to grow your business online. https://lnkd.in/efp6Necz

The Battle of Brains: The Pros and Cons of Using AI for Website Copy With the rise of Artificial Intelligence (AI), businesses are now exploring the possibility of using machines to create website content instead of relying on human creativity. This has sparked a debate over the pros and cons of using AI vs. human creativity for website copy. In this article, we'll explore the advantages and disadvantages of both approaches and help you make an informed decision on which method is right for your business. https://lnkd.in/ecq9ZVYA

5 really important steps to guarantee high quality design When you're looking for a high quality design to give your organisation's visuals that much-needed injection of inspiration, there will be a lot to think about. Here are five essential steps that will help you make the right decision. https://lnkd.in/gwyNgRp