PerformX Live

🤯 The cat is out the bag, our 2025 HEADLINER is Kristen Holmes, the Global Head Human Performance and Principal Scientist at WHOOP As the number 1 target identified by our Advisory Board (the Avengers of the fitness industry), we are thrilled to announce Kristen, a powerhouse in performance science. She combines cutting-edge tech insights with practical strategies to drive impact in health and wellness. With the drastic rise in digitalisation, gym operators and coaches are keen to understand how to embrace this wealth of data available to them on their customers at scale And that’s why we’ve bought you one of the sharpest brains in the sector, the woman behind keeping WHOOP in a thought leadership position by having a clear understanding of what’s coming around the corner Don’t miss this exclusive opportunity to learn from one of the industry's top minds! Snap up your Early Bird tickets NOW for their lowest price they will ever be and be prepared for an absolutely game changing schedule of speakers coming your way at the PerformX, the epicentre of fitness business evolution Giles Denning MCIM Mark Hartnett-Morgan Phil Mortimer Mohammed Iqbal Matthew Januszek Ian Mullane Anthony Vennare Dawn Tuckwell Joanna Seldon Joanna Walker Phil Learney John Penny Colin Waggett Daniel Summerson Oliver Patrick Daniel Chappell Martyn Oakey Ian Rushbury Rory McEntee Marc Diaper Sarah Watts Constantinos Yiallouros Adam Stowell Buzz Gym Shafiq Ahmed Derek Biggs Ian Rushbury Hugh Hanley Luiz Silva Fraser Kennedy Jean-Claude Vacassin Michaela Hurst Louise Day Jaclyn Hughes Keith Pickard

No brainer. 🧠 Thousands of pounds worth of masterclasses 🤝 The industry’s best networking, including our Prestige VIP Club 🔮 A leading exhibition of the best brands in the sector, including our gym of the future centrepiece All for just £35 (the lowest price our tickets will ever be) 🤯 Early Bird Tickets available NOW for a limited time only. Think of a name in fitness & wellbeing, they’re here. Will you be?

THE BIG REVEAL 🤯 When we say PerformX 2025 is set to be our most ambitious show yet, we mean it. Having outgrown our old home, we have some VERY exciting new features to further cement ourselves as the epicentre of Fitness Business evolution. This will be a game changer… Here’s what you can expect: 🧠  A TED Talk style Main Stage Auditorium to host world-leading talent  🔮 The Gym of the Future centrepiece designed by Layrd Design Ltd and full of industry leading kit 👑 The PerformX Prestige VIP Lounge, hosting c-suite and buyers from the most ambitious in the sector  💰 Our Board Room - facilitating those key behind-closed-doors strategic conversations 70 sleeps until PerformX 2025 - Early Bird Tickets and last few stand spaces available now, visit our website for more info. Don't get left behind Giles Denning MCIM Mark Hartnett-Morgan Phil Mortimer Madeleine Whitcombe Amy Buckingham Liam Ventom Advisory Board: Phil Learney, Oliver Patrick, Dawn Tuckwell, John Penny, Matthew Januszek, Dr. Jonathan Leary, Adrienne Adhami, Daniel Chappell, Evgenia Koroleva, Ian Rushbury, Joanna Seldon, Dean Leak, Tory Eyre, Rory McEntee, Marc Diaper, Alex Hipwell, Justin Musgrove Pure Energy Music Velites Sport Jamie Cartwright Jon Eade Joanna Walker Life Fitness / Hammer Strength Daniel Lucas Core Health & Fitness Matt Dobson Kriss Tottman Howard Braband Jade Limpus Xplor Gym UK Harbiz Jordan Fitness Ivan Stevenson

Our 2025 HEADLINER is Kristen Holmes! Kristen is the Global Head Human Performance and Principal Scientist at WHOOP As the number 1 target identified by our Advisory Board (the mouthpiece of the fitness industry) we are thrilled to announce Kristen, a powerhouse in performance science. She combines cutting-edge tech insights with practical strategies to drive impact in health and wellness. With the drastic rise in digitalisation, gym operators and coaches are keen to understand how to embrace this wealth of data available to them on their customers at scale. And that’s why we’ve bought you one of the sharpest brains in the sector, the woman keeping WHOOP in a thought leadership position by having a clear understanding of what’s coming around the corner Don’t miss this exclusive opportunity to learn from one of the industry’s top minds, plus a schedule of the most important topics to keep your business thriving in 2025. Snap up your Early Bird tickets NOW for their lowest price they will ever be and be prepared for an absolutely game changing schedule of speakers coming your way at the PerformX, the Epicentre of Fitness Business Evolution Giles Denning MCIM Mark Hartnett-Morgan Phil Mortimer Anthony Vennare Mohammed Iqbal Matthew Januszek Dawn Tuckwell Nicola Nixon Ian Mullane Emma Barry Dr. Jonathan Leary Ivan Stevenson Oliver Patrick Daniel Summerson Hugh Hanley Joanna Seldon Colin Waggett John Penny Jeff Zwiefel Adrienne Adhami Daniel Chappell Kevin Yates Justin Musgrove Daniel Williams Sam Kitching Emlyn Brown Jaclyn Hughes Michaela Hurst Sarah Watts David Stalker FCIMSPA Lara Morgan Rory McEntee Marc Diaper Phil Learney Constantinos Yiallouros

Our 2025 headliner is... Mohammed Iqbal discusses our Advisory Board's thought process in selecting our VERY exciting 2025 headliner for PerformX Live 2025 - The Business of Fitness Show. Full episode dropping very soon. A LOT exciting PerformX 2025 of announcements incoming over the next week Advisory Board: Mohammed Iqbal, Matthew Januszek, Dawn Tuckwell, Oliver Patrick, Tim Gray ☯, Dr. Jonathan Leary, Phil Learney, Adrienne Adhami, Daniel Chappell, Evgenia Koroleva, Martyn Oakey, Rez Barad, Ian Rushbury, Barry Squires, John Penny, Joanna Seldon, Dean Leak, Tory Eyre, Rory McEntee, Marc Diaper, Justin Musgrove, Alex Hipwell Giles Denning MCIM Phil Mortimer Amy Buckingham Madeleine Whitcombe Liam Ventom

Our Advisory Board have been busy plotting our 2025 speaker schedule.  The objective we set them: to uncover THE most important shifts in the sector and set our audience of leaders, gym owners and practitioners up for the most successful 2025 possible. And they’ve succeeded… As a group we all landed on a special name to make 2025’s PerformX a level above any other event. So we CANNOT WAIT to announce our first headliner in the coming week. It’s truly going to change the game. Watch. This. Space. Mohammed Iqbal Matthew Januszek Dawn Tuckwell Anthony Vennare Ian Mullane Giles Denning MCIM Mark Hartnett-Morgan Oliver Patrick Phil Mortimer Dr. Jonathan Leary Phil Learney Adrienne Adhami Daniel Chappell Evgenia Koroleva Martyn Oakey Luke Veebel Ian Rushbury Barry Squires John Penny Joanna Seldon Joanna Walker Dean Leak Dickie Hewitt Rory McEntee Marc Diaper David Minton Heidi Blackburn Alex Hipwell Justin Musgrove Tory Eyre Adam Stowell Buzz Gym Shafiq Ahmed Steve Orton

We are excited to announce a unique collaboration with LFX for our upcoming PerformX in February It was a pleasure to speak and announce the partnership at their Xmas meet this week. This partnership brings together LFX's commitment to fostering professional growth in the fitness industry with our platform for innovation and leadership, bringing their leaders to the event as part of our PerformX Prestige VIP Club ⭐️ We are particularly thrilled to host Graeme Hinde, the founder of LFX, and other senior leaders from their network. 👥 Don't miss this chance to expand your professional network! Join us to connect with top industry professionals and discover new opportunities in the evolving world of fitness and wellbeing. 📅 Save the date and follow us for more details!

How can brands engage with the 'anxious and lonely generation', Gen Z and Gen Alpha? 🌍 Adrienne Adhami, a leading wellness consultant, author, and voice in fitness, is set to bring her expertise to the PX25 stage on 26-27 February! Check out our latest PerformX Podcast episode where we previewed her live talk and dug into the 5 modern wellness consumer personas (plus a bonus 6th persona!) She feels strongly that brands should only target ONE of these Watch this and hours of valuable talks shaping your year as a fitness business leader at PerformX Live, 26-27 February at the NEC Birmingham 🤫 Headliner announcement coming soon. Advisory Board Dream Team: Oliver Patrick, Phil Learney, Dawn Tuckwell, Adrienne Adhami, Matthew Januszek, Ian Mullane, Dr. Jonathan Leary, Justin Musgrove, Mohammed Iqbal, Daniel Chappell, Evgenia Koroleva, Martyn Oakey, Rez Barad, Ian Rushbury, Barry Squires, John Penny, Joanna Seldon, Dean Leak, Tory Eyre, Rory McEntee, Marc Diaper, Alex Hipwell

DEMYSTIFYING THE MODERN WELLNESS PERSONAS - now live on the PerformX Podcast 🎙️ Adrienne Adhami, a trailblazer in fitness and wellbeing innovation, will be LIVE at PerformX 2025 in February diving into her insights on the ‘5 Modern Fitness Personas’ 🏋️♂️🤸♀️ Adrienne had a brilliant chat with Giles Denning on the PerformX Podcast to preview her live talk, diving into the work she does with leading global brands to demystify the 5 modern wellness personas - from the high-performing “Optimized Biohacker” to the “Longevity-Seeking Active Ager", the “Everyday Athlete” and the “Conscious Consumer”. Check it out and understand how to better connect with each unique group. With an influential role on the PerformX Advisory Board, she’s been instrumental in shaping the event’s mission, bringing new perspectives for the future of wellness. Don’t miss this opportunity to learn from one of the best Listen to the podcast now, link in comments

We've been busy crafting behind the scenes with the brightest and most driven minds in the global fitness and wellbeing industry to curate an absolutely UNMISSABLE event. The excitement is real, and we can't wait to unveil the dynamic themes, speakers and ideas set to electrify our Main Stage! Plus, we're gearing up to introduce some game-changing new features that will take PerformX 2025 to the next level of strategic brilliance to achieve our mission of becoming the epicentre of fitness business evolution. Keep notifications on - the next few weeks are going to be packed full of epic announcements