Polecat

The World Economic Forum recently held its annual conference, at which 6 key themes were discussed. For the next 6 weeks, we will look at each of them in detail. This week its about Rebuilding Trust. Rebuilding trust requires navigating geopolitical shifts, deepening societal divides, and rising protectionism while leveraging the growing digital economy. Stakeholders must collaborate to find innovative solutions to address these global challenges. Ok, but how can Polecat help? - Leverage Polecat Stakeholder Portfolios to identify key authentic influencers, track stakeholder concerns, and map trust-building initiatives in real time. - Employ Responsible Business Intelligence (RBI) Index® to monitor sentiment and identify areas where transparency can foster trust. - Our AI can understand verifiable, quality material, over fake AI-generated content.

It doesn’t get much better than this—meeting Sir Iain Gray at Aerospace Bristol! James Lawn and I had the incredible opportunity to discuss innovation on behalf of Polecat in the South West, particularly in Bristol, and to learn more about the region's long-standing heritage in technological advancements—especially in aerospace and engineering. Bristol’s unique culture and its appetite for innovation are evident in the many #AI, #data, and #tech events happening across the city. However, I hadn’t fully connected the dots to the #aerospace industry before this visit. It was fascinating to realize how the area's rich history and expertise in engineering and aerospace have significantly influenced where we are today with the prominence of #Airbus in the region and will hopefully continue with growth in #AI innovation in the area. If you’re looking for an inspiring venue for innovation meetups, I highly recommend Aerospace Bristol. The stories shared there are nothing short of inspirational.

Great to meet with James Lawn and Lindsay Scott from #Bristol based #tech company Polecat … #AI driven predictive analytics extracting data out of the public domain - “provide robust, real-time data and actionable intelligence to enhance your Corporate Reputation, Risk and Sustainability efforts” A tech company we should shout more about here in the #SouthWest #FuturesWest Andrea Dell Was very appropriate to meet them at Aerospace Bristol - home to so much technology innovation of the past https://lnkd.in/eWY3R_pj

🌍 Climate Risk in Focus 🌍 Extreme weather events are becoming more frequent and severe, with significant implications for businesses, governments, and communities worldwide. While we can't predict the weather, we can uncover the patterns and drivers behind climate-related risks. 📈 Insights from the Data: Cyclone Chido, Spanish floods, and California wildfires—recent events reflect how climate change intensifies weather extremes. Business need to identify the conversations, signals, and risks that shape public and stakeholder perceptions around climate issues. By analysing vast datasets, businesses can build resilience and plan proactively in an unpredictable world. #ClimateRisk #ResponsibleBusinessIntelligence

Struggling to see what is #RealorAI? 📸 2 million AI-generated images are created every day. 💼 54% of longer LinkedIn posts are estimated to be AI-generated. 🔍 14% of Google search results are entirely AI-generated. With the rise of AI-driven content, navigating the flood of information is more challenging than ever. At Polecat, we cut through the noise by leveraging millions of datapoints to authenticate and deliver the facts that matter. Let’s embrace AI responsibly. #ResponsibleBusinessIntelligence #AIInsights #DataThatMatters

We wish you all a Happy New Year, as we enter 2025 with some key emerging trends already. Here’s a snapshot of what to watch: ✈️ Travel & Tourism Innovations: Emerging travel trends are poised to redefine exploration and tourism experiences, emphasising cultural immersion and environmental consciousness - eco holidays are on the rise. 👨💻 Tech & Social Media: Keep an eye on technology and social media, underscored by cultural icons like Taylor Swift, as they continue to influence consumer behavior - BlueSky is growing rapidly amid celeb endorsers. 🤖 AI in Marketing: Digital marketing is focusing on AI-driven reality checks and accountability, providing businesses with robust strategies for the new year. Don't get left behind by AI. ☀️ Solar Energy Advances: Huawei is leading the charge with key trends shaping the future of FusionSolar, showcasing innovations that promise to revolutionise solar energy. Exciting year ahead for ESG. 🏘️ Real Estate Prospects: 2025 is looking bright for the luxury real estate sector, with trends fueling optimism in economic outlook.

Our December newsletter is packed with insights and updates you won’t want to miss ⤵️ 1️⃣ Food for Thought: Our new Food & Beverage Global Reputation Report 2024 uncovers a surprising gap between consumer ideals and actions. While 50% say they’d avoid brands causing environmental damage, only 17% prioritize sustainability when shopping for food. Learn what truly drives decisions and how brands can align with consumer behavior. 📊 2️⃣ In Pole(cat) Position: We’ve joined forces with Polecat to enhance your perspective on media and reputation management. Dive into our Q&A with Shahar Silbershatz and Yasmin Crowther as they explore the nuances of media monitoring versus reputation tracking. 🗨️ 3️⃣ A Word in Your Ear: The latest Always On podcast is live! Medtronic’s Torod B. Neptune Neptune shares how the role of CCOs is evolving, why diversity matters for reputation management, and the importance of prioritizing mental health. 🎧 Dive right in 👇

Did the world get more polarised this year or did the Overton Window (the boundaries of conversation topics acceptable to the mainstream population at any given time) just get wider? I prefer the latter explanation. We all live in echo chambers, bound and defined by our own belief systems, but if we are not open to engaging on topics of conversation outside our echo chamber, we have less chance of adding value to society's determination of what is and what is not acceptable. Responsible Business Intelligence (RBI) is about the responsible use of Business Intelligence (BI) and the responsible use of Artificial Intelligence (AI), to help us form more informed views of what is going on in the world beyond our own echo chambers. This week’s analysis comes from Lauren Branston and David Grayson and the team at the Institute of Business Ethics together with Yasmin Crowther and the Polecat team. Together they are reviewing the 2024 Ethical Business Landscape - leveraging PolecatX (https://lnkd.in/eA9sNnGA) to find the key milestones of 2024 that have shaped the external agenda. #ResponsibleBusinessIntelligence #RBI #ResponsibleAI #ResponsibleBusiness #BusinessEthics

🎁 2024 Ethical Business Landscape As we are near the year end, we are pleased to have partnered with Polecat Intelligence to review the 2024 Ethical Business Landscape - leveraging their AI platform to find the key milestones of 2024 that have shaped the external agenda. It's a fascinating snapshot into what has shaped the world of Business Ethics in 2024. Take a look here 👀 https://lnkd.in/djwhCeU2 #BusinessEthics #2024

What's on your Christmas list this year?