Polka Dot Data

Some wise words from our Founder to kick start 2025! #geeks #proudgeek https://lnkd.in/eMG_c5xN

We’ll be closing today to celebrate Christmas and the New Year. During the festive period, we’ll be operating with very limited capacity, so please bear with us if you need to get in touch. Our full services will resume on Tuesday, 7th January, and we can’t wait to hit the ground running in the New Year! Wishing you all a wonderful Christmas fwith your loved ones. PDD Team #merrychristmas #christmashours

As 2024 draws to a close, we want to take a moment to thank our clients for choosing Polka Dot Data as your trusted analytics partner this year. Looking ahead to 2025, we’re thrilled to continue working together to make sense of the metrics that matter most to you. Before we turn the page to a new year, here are a few key updates from us: 📅 Limited Resources from 15th December: Our team will have reduced availability from mid-December as we wind down for the festive season. 📅 We’ll be back to normal from Tuesday 7th January, but the start of the month is already shaping up to be a busy one! Get Your Requests In: If you have any pressing needs or projects you’d like us to hit the ground running with in 2025, please let us know before we take our Christmas break so we can book work in for January ahead of time We’ve thoroughly enjoyed helping you get the most from your analytics and we’re excited to keep tracking success together. May your Christmas and New Year celebrations be as satisfying as a 100% goal conversion rate! #chritmasopeninghours

📊 This Week’s Project: GA4 Audit for an E-commerce Business 📊 When it comes to making data-driven decisions, accuracy is everything! This week, we’ve been diving deep into a Google Analytics 4 (GA4) audit for an e-commerce client to ensure their data tells the real story. We’ve been working through our 50+ point checklist to catch every detail, identifying what’s working and where the gaps are. Our client is now equipped with actionable insights to fine-tune their strategy and drive better results. Need a clear view of your data? 📈 Send us a message to learn how we can help optimise your GA4 setup! https://lnkd.in/eMdt2GNj #GA4Audit #Ecommerce #DataAccuracy #Analytics

In 2024, implementing Google Analytics 4 (GA4) via Google Tag Manager (GTM) has become the preferred method for achieving this, offering distinct advantages over other approaches. This blog will outline the benefits of using Google Tag Manager for GA4 implementation and why it remains the top choice for businesses aiming to leverage analytics effectively. https://bit.ly/3YV8HQI #GTM #GA4Implementation

In GA4, “unassigned” traffic refers to sessions that cannot be attributed to a specific traffic source or medium (such as organic search, direct, referral, or paid ads). Reducing unassigned traffic is crucial for accurately tracking where your visitors are coming from, which helps you make informed marketing decisions. Here are steps you can take to reduce unassigned traffic in GA4: https://lnkd.in/ePkSe-A8 #ga4 #tips #analytics

Last week, our Founder, Anna Lewis, headed to BrightonSEO to deliver an insightful course on E-Commerce Analytics. Not only did Anna lead the way in sharing valuable analytics knowledge, but she also joined a podcast alongside other key speakers, diving deep into the world of analytics! What an incredible event packed with learning, collaboration, and growth. We're proud to be a part of this amazing community and can't wait to share more from the world of analytics! #BrightonSEO #EcommerceAnalytics #DataDriven #KnowledgeSharing #TeamAnalytics

How to Utilise GA4 Audiences for Personalised Marketing in E-Commerce In today’s competitive E-Commerce landscape, personalisation is key to building customer loyalty and driving sales. Google Analytics 4 (GA4) offers advanced tools to help online retailers craft personalised experiences through its enhanced audience-building features. In this blog, we’ll explore how you can use GA4 Audiences to improve your E-Commerce strategy, increase conversions, and deliver a more personalised experience to your customers. https://lnkd.in/eWzygvqM #GA4 #GA4Audiences #tips #analytics #insights

Today, Anna is down at BrightonSEO giving an insightful training session on eCommerce Analytics! She’s diving deep into all the essential tools within GA4, GTM, and Looker Studio, helping attendees master their analytics game and get the most out of their data. If you're around tomorrow, don't miss out – Anna will be there for day two, so be sure to stop by and say hey! 👋 #BrightonSEO #eCommerceAnalytics #GA4 #LookerStudio #GTM #Analytics

What an amazing weekend at MeasureCamp London! It was fantastic to see so many attendees from all over the world, and we loved seeing so many new faces experiencing the event for the first time. The energy and sessions were incredible and insightful as always. It was great catching up with familiar faces and meeting so many new people. And of course, the afterparty wasn’t too bad either! 😄 Cheers to everyone who made it, can’t wait for the next one! #measurecamp #analytics