POPAI UK & Ireland

The Coop team showcased how they are putting member-owners at the heart of store design. With bold, iconic designs and fixtures highlighting exclusive member deals at the front of store, aisle ends and on exit, Coop is enhancing value and engagement. Through the Coop’s design stages concepts are refined and developed into effective in-store solutions. Sustainability is key, with designs assessed through POPAI’s Sustain® calculator. Excitingly, Coop is involving member-owners in future store designs through co-creation and VR testing. A fantastic example of innovation and community-driven retail! Thanks to Lee Broadbent from Coop & Mark Durrant from Design Theory Collective Ltd for sharing. POPAI members can download the presentation HERE > https://bit.ly/41iomda #Storedesign #Retaildesign #Sustainability #VR

An insightful presentation that highlighted how malls are evolving into social spaces, offering brands high-visibility opportunities to engage shoppers in a spending mindset. With Metrocentre’s strong footfall and JCDecaux’s market-leading digital screens, brands can drive awareness, consideration, and in-store sales. Research shows vertical full-motion video in malls captures twice the attention of static ads, making it a powerful tool for brands. A great session on how mall media boosts both brand presence and business impact. Thanks to Diane Whalley and Jonathan Harman for sharing! POPAI members can download the presentation HERE > https://bit.ly/3XkK7HU #Mallmedia #Digitalscreens #Brand #Motionvideo

Pixel Inspiration and L'Oréal explored how digital displays can elevate brand presence in luxury retail while maintaining retailer control and consistency. Their Selfridges project showcased innovative LED panels, seamlessly integrating digital into the store environment. With SCALA-powered content management, L’Oréal can update messaging instantly across 1,000+ stores minimising costs and enhancing flexibility. A brilliant example of how digital can cut through in competitive spaces while benefiting both brand and retailer. Thanks to Natalie Woodall and Steven Palanee for sharing! POPAI members can download the presentation HERE > https://bit.ly/41jriWX #Digital #Luxuryretail #Digitalretail #Retaildisplay

The presentation from Tesco Mobile shared how they have reimagined their in-store communication to fit within a supermarket space - balancing brand, trade, and service messaging while maximising engagement in a compact footprint. By listening to customer feedback, they refined their approach, reducing screen content by 50%, slowing video pacing, and embracing bold, authentic messaging. A great example of how simplicity and relevance drive impact in retail marketing. Thanks to Kirsty Kean for sharing this journey! POPAI members can download the presentation HERE > https://bit.ly/43hBeTw #Retailmarketing #Instore #Communication

The Epson UK & I ‘Big Cashback’ campaign put a fresh spin on a proven promotional mechanic within consumer electronics, leveraging brand ambassador Usain Bolt and bold creative to drive engagement. Running for six months across 120+ SKUs, the campaign maximised visibility in-store and online, with a POS suite tailored for key retailers. The results spoke for themselves - EPSON secured the No.1 market share for inkjet printers and generated an extra €2m in revenue. Thanks to Vicki Davis FCIM, Chartered Marketer Davis for sharing. POPAI members can download the presentation HERE > https://bit.ly/4khbfBv #Cashback #Retailcampaign #Retaildisplay

The next presentation from Pernod Ricard and Cepac Ltd showcased how they brought the Jameson brand to life in wholesale with a standout St. Patrick’s Day WOW display. Inspired by Jameson’s Bow Street Distillery, the modular, paper-based design balanced creativity with practicality - ensuring ease of installation, sustainability, and strong in-store presence. Overcoming key challenges, the activation delivered a 192% YoY sales increase and won Gold at the 2024 POPAI Awards. Thanks to Nathalie Hall and Christopher Ford for sharing. POPAI Members can download the presentation HERE > https://bit.ly/3Xl559y #StPatricksDay #Retaildisplay #Wholesale

The presentation by Brompton Bicycle and big group on sustainable design and collaboration highlighted the power of collaboration in sustainable design, balancing style with function. By rethinking brand-agency partnerships, Brompton and Big Group co-created a modular retail display that enhances customer interaction while aligning with Brompton’s sustainability commitments. Material choices were not just practical but a brand statement, reducing carbon impact without compromising durability. A fantastic example of how thoughtful and sustainable design can shape retail experiences. Thanks to Stuart Brazier Gavin Thompson Patricia Judez for sharing their expertise! POPAI Members can download the presentation HERE > https://bit.ly/41ymG0j #Brompton #Sustainabledesign #Partnership #Retailexperience

We’re at Woburn House London today for our annual Retail Marketing Conference. Presentations will be available soon after the event! #retailmarketing #londonevents #retaildisplay #shoppermarketing

Today we’re celebrating 30 years of excellence in driving innovation, collaboration, and best practice in P-O-P and retail marketing! Since 1995, we've been championing the power of shopper marketing, sustainability, and in-store experiences. Thank you to our incredible members, partners, and community for being part of this journey, we couldn’t have done it without you. Here’s to three decades of POPAI UK & Ireland and many more to come!  Watch the video below to see what we've been up to: https://bit.ly/4gSs4zX #Retailmarketing #Anniversary #30years #Shoppermarketing

New user alert: ProcureXcellence Sustain® is an environmental design calculator that works to Life Cycle Assessment (LCA) principles and gives an independent analysis of the environmental performance of displays and point of sale. It is recommended and endorsed by leading brands and retailers and provides a reporting framework and recommendations for improvement. Find out more HERE > https://bit.ly/3FJRNun #Sustainabledesign #Retaildesign #Retaildisplay #Sustainableretail