PPC Live

Finally raise a glass for our third speaker of PPC Live #15! 🥂 We have growth marketer of 8 years - Baris Asa, taking us on a high in demand talk - GA4 in Action: Essential Skills & Hidden Features At our last event, we did a live poll and asked the audience whether they would be interested in a GA4 talk - all hands went up!! 😁 Baris will take you through everything from essential tracking setup to advanced features, including custom segments, conversion paths, predictive audiences, and custom campaign reports that actually make sense for your needs. Start your year by being confident of the revenue being driven through your campaigns. In partnership with ClickTech Get your early bird ticket now. #PPC #PPCNetworking #Networking #Community

Get the latest on the art of client management from 17 experts, creating a CRO focused PPC strategy, early bird ticket for PPC Live #15 and more. Sign up to get the full juicy details.

🥁 Drumroll please for our second Speaker of PPC Live #15. We have the awesome 🐻 Russell McAthy with his talk on Customer Journey Analytics and Funnels - What You Don't Know. Posts as recently as this week made it clear to us that this talk is needed. Sometimes we don't see the direct ROI from an activity and think that's enough justification to turn the activity off - NO! Russell, with his decades of experience in the field will break down some fallacies on what customers actually do and discuss what really impacts performance using different journey / funnell design. In partnership with ClickTech. Get your early bird ticket now. #PPC #PPCNetworking #Networking #Community

Come join the flourishing PPC Live community to be amongst agencies and businesses with a shared passion to learn more about being better PPC practitioners. The next gathering is on Feb 6th. Scott Carruthers #PPCLive #Networking #Community

It's time to share the fantastic line up we have for PPC Live #15 on February 6th! Kicking us off is Gokce Yesilbas with her talk on Ad copy testing with AI models, where she will be sharing a case study on how different AI models perform in creating high-converting ad copy. Bringing her knowledge from both agency and client-side roles, Gokce will give us actionable strategies for leveraging AI in PPC copy testing, ultimately driving higher engagement and ROI across your campaigns. In partnership with ClickTech. Get your early bird ticket now. #PPC #PPCNetworking #Community #Networking

No fancy graphics today - just pure raw footage from our last event showing how much of a good time is had at PPC Live events. You want to join us in February. It will be chilly, you would have had a month of pushing yourself to be motivated in the new year. Well, we will motivate you, warm you up and maybe even introduce you to new friends who will kickstart your year AND career. Early bird tickets are live at £33 Don't miss out - just go to ppc[.]live Odi Caspi Gokce Yesilbas Serge Nguele Adam Yeomans Rob Goliah Lijun Hou Mike Coleman Ben Chrusciel Lunio

The latest PPC Live Newsletter is about to hit your inbox - IF you are a subscriber. We have a great recap of PPC Live #14 from Serge Nguele, the ins and outs of PPC testing from Heather Brousell, a step-by-step guide to using GA4 for audience targeting, how small businesses can make the most of using AI and more. Want to get this juicy news? You know what to do.

How do you show support for a fantastic PPC community? How do you meet them in person about 6 times a year in either London, Leeds, Manchester or Brighton? How do you have daily chats with 900 of them in a WhatsApp group? How do you get to speak to them through exciting webinars? How do you share your fantastic offers with them directly in their inbox? By sponsoring PPC Live of course!! We have our spanking new 2025 sponsorship proposal for all those who want to grow as our fantastic industry grows as well. Don't miss your chance to make an impact and connect with the people who are shaping the future of PPC! DM Anu Adegbola for more information. #PPCLive #Sponsor #NetworkingEvents

🚀 Overcoming Common Challenges in Paid Search Lead Generation 🚀 Paid search is a powerful tool for generating leads, but it comes with its own set of challenges, especially in lead-generation accounts. From high cost-per-lead (CPL) to low-quality leads and limited budgets, it can be tough to optimize effectively. In our recent blog Sarah Stemen, MBA explores how to tackle these hurdles: 🧲 Low-Quality Leads: Use longer forms, or optimize for higher-intent actions like webinar signups to filter out low-quality leads. 🧲 High CPL: Regionalize campaigns, leverage day-parting, and craft precise ad copy to reduce irrelevant clicks. 🧲 Limited Budget: Focus on top-performing keywords, and optimize for lower-commitment actions like "schedule a tour." 🧲 Low CTRs: In B2B, a low CTR can indicate a more targeted approach, but ensure it doesn’t harm your quality score. 🧲 Competition: Focus on long-tail keywords and regularly update negative keyword lists to avoid irrelevant traffic. 🧲 Performance Max (PMax): Test PMax campaigns carefully to understand audience insights and avoid spam leads. By addressing these issues head-on, refining strategies, and testing new tools like Performance Max, you can unlock the full potential of paid search for lead generation. 💡 #PPC #LeadGeneration #PaidSearch #MarketingStrategies #PerformanceMax

We are finalising our fantastic lineup for our first event of 2025. But what we can definitely tell you is - there is going to be a talk about GA4, a talk about customer journey and a talk about ad copy testing with AI models. The talks that at our last event people said they were craving for!! 😍 You ask - we deliver!!! "The Number 1 Place For PPC & Paid Social Marketers To Network" James Liasi on Trustpilot Get your early bird ticket now. #DigitalMarketing #Networking