Delighted to see the reimagined Belmond Directory come to life, showcasing a perfect blend of print and digital. At Praline, we are passionate about crafting pieces that are not only beautiful but also purposeful, pieces that invite people to engage with, cherish, and share. It's an honour to have collaborated with the talented team at Belmond and fellow contributors on this project. Explore the digital version here: https://lnkd.in/eK9Bimin
How do you revive print collateral in a digital world where people are cautious of physical items? How do you make commercial collateral attractive enough for clients to take home or to their offices? This was the challenge I faced a little over a year ago: reviving Belmond’s former print Directory for our clients (B2B and B2C) and providing them with a tangible piece of Belmond to take home or to their office. The answer: create a high-quality physical item alongside a sleek digital version. We had to strip back to the original purpose of this tool and build from it. We transformed what was once just another piece of print collateral into something vibrant and striking, with a clear purpose. This commercial collateral now seamlessly lives among our editorial pieces within our broader printed ecosystem, each item serving its own unique purpose and working hand in hand. Today, I am pleased to present the third reprint of our newly reimagined and elevated Directory. A big shout-out and thank you to everyone involved in this project, namely Damia Boudress, Blue Bushell, Jonathan Openshaw, Karine Day, and the team at Praline, David Tanguy, and Al Rodger. I invite you to explore the new digital Directory and experience the enhanced features and design. Share your thoughts with me! https://lnkd.in/eK9Bimin