Profylr

Profylr

Business Consulting and Services

Transformation | Design | Data

About us

The Profylr Information Genetics® solution has solved for one of the most complex challenges facing central banks and regulators globally – trust and confidence in the data they use to make micro and macro-economic decisions which impact the daily lives of individuals. The 2008 sub-prime crash demanded new and more rigorous controls to be in place. The regulators responded by materially increasing regulation and reporting. The cost of reporting in the UK alone is estimated to be 2.5-4BN per annum. Our solution has pioneered the creation of a singular technical regulatory ecosystem which will join-up the regulators and those regulated by anchoring cell level reporting requirements to data models and critically, to data sources. This will unlock trust and create new data markets that have previously been halted due to this complex legacy industry challenge.

Industry
Business Consulting and Services
Company size
2-10 employees
Headquarters
UK
Type
Privately Held
Founded
2020
Specialties
Human Centric Transformation, Service Design, Organisational Transformation, Data Governance and Controls, Regulatory, Leadership Coaching, Technology Design and Delivery, FinTech, RegTech, and Information Genetics

Locations

Employees at Profylr

Updates

  • 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗶𝗻 𝗔𝗜 𝗕𝗲𝗴𝗶𝗻𝘀 𝘄𝗶𝘁𝗵 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗗𝗮𝘁𝗮 For as long as we can remember, governance has been about ensuring the right checks and balances are in place to manage down risk exposure — embedding the foundations of trust and accountability and allowing for sustainable growth. In the age of AI where technology is performing an increasingly significant role in decision making, regulatory scrutiny and controls will need to be readdressed. There is a core principle that will remain intact, unchanged.... non negotiable : "Trust in data will begin with integrity, reliability and traceability". You must be able to demonstrate this at the same speed at which you are making AI driven decisions. This highlights an essential truth: 𝗔𝗜 𝗶𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗴𝗿𝗼𝘂𝗻𝗱𝗲𝗱 𝗶𝗻 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗱𝗮𝘁𝗮, ensuring AI operates ethically, transparently, and effectively from its very core. Our approach is grounded in our core principles:   ➡️ Trust through Transparency: Governance that ensures AI systems are clear and reliable. ➡️ Flexibility and Adaptability: Systems that fit into existing processes, not the other way around. ➡️ Embedded, Not Static: Policies integrated into workflows, not lost in documentation. ➡️ Future-Proof Foundations: Governance that evolves with new technologies and use cases. 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗔𝗜 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲? We're looking to speak to firms that want to participate in driving the dialogue across industry and the regulators. You all have something to offer in this space. Hit us up!   #AIGovernance #ResponsibleAI #RegTech #TheFutureIsData

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  • Profylr reposted this

    Mansion House Analysis: FinTech Regulatory & Policy Agenda 🚀 Our Key Policy Wins for the UK FinTech Sector 🚀 Following Chancellor Rachel Reeves’ Mansion House speech, we’re excited to see several policy wins that Innovate Finance and our community have long advocated for. ⭐ FinTech as a Strategic Priority The Government confirmed that FinTech will be a priority sector in the upcoming Financial Services Growth and Competitiveness Strategy, to be published in Spring 2024. This solidifies FinTech’s critical role in the UK’s industrial strategy. ⭐ Unlocking Investment through the Mansion House Compact The consolidation of DC pension funds and creation of British Business Bank vehicles will mobilise billions in investment for UK tech and FinTech. ⭐ Launch of PISCES: The World’s First Private Company Stock Market This provides crucial liquidity for founders, employees, and early investors in private companies. ⭐ Pro-Growth Regulatory Reforms The Chancellor’s new remit letters to regulators focus on supporting innovation and responsible risk-taking, something we have included in our FinTech Plan for Government to ensure regulators have regard for designing world leading digital regulatory environments that support economic policy. ⭐ Streamlining of the Senior Managers and Certification Regime (SMCR), which Innovate Finance and members of the Unicorn Council for UK FinTech have championed to reduce the administrative burdens on smaller firms. ⭐ National Payments Vision The new National Payments Vision sets a clear agenda to advance Open Banking, aiming for seamless account-to-account payments to become ubiquitous in e-commerce. The Vision’s focus on innovation, competition, and choice aligns with our priorities, providing a North Star for the UK’s payments ecosystem. ⭐ Greater Coordination to Combat Fraud A new strategy to tackle fraud will include stronger collaboration across regulators, tech platforms, and telcos. The Financial Conduct Authority will take the lead on payments fraud, supporting data sharing to prevent fraud — a crucial step we’ve long advocated for. ⭐ Empowering AI-Enabled Financial Advice The upcoming review of the advice/guidance boundary by the FCA will help unlock AI-driven financial advice, enabling more households to access personalised support. This aligns with our call to leverage AI for better financial decision-making. These reforms are just the start, and we’re excited to see how they shape the future of the UK’s FinTech landscape. We’ll continue to advocate for progress in areas like digital assets, blockchain, and a more favourable fiscal environment for innovation. 🔗 For more details, check out our full analysis here https://hubs.ly/Q02Yw30j0 #VoiceOfFinTech #FinTechPolicy #UKPolicyWins #FinancialInnovation #RegulatoryReform #InvestmentInTech #MansionHouseSpeech HM Treasury

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  • 🌟 Brave Pioneers, Changing Landscapes, Determined Mindsets 🌟   Last night, Asha Sangray, CEO of Profylr, joined an incredible group of innovators at the 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝗙𝗶𝗻𝗧𝗲𝗰𝗵 𝟮𝟬𝟮𝟰 𝗥𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻, marking the launch of the highly anticipated 𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝗙𝗶𝗻𝗧𝗲𝗰𝗵 𝗣𝗼𝘄𝗲𝗿𝗹𝗶𝘀𝘁 𝟮𝟬𝟮𝟰.   The event was a powerful reminder of the immense talent, resilience, and vision women bring to Technology. Despite only 17% of UK FinTech's having a female founder and only achieving 3.4% of venture funding, the women in that room made one thing clear: barriers are being broken, and the future is being redefined.   Here’s to driving innovation, lifting each other up, and building a more inclusive, dynamic future for #fintech. Thanks to Innovate Finance, Janine Hirt for paving the way for stronger and more equal futures #WomenInFinTech #LeadershipInFinTech #BreakingBarriers #Profylr

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  • It was an absolute honour for Profylr’s Founder and CEO, Asha Sangray, to be featured by ITN Business for their Unlocking Leadership series! In this interview, Asha reflects on what leadership means in today’s financial services landscape and shares valuable insights from her decades-long journey driving transformational change and innovation. A huge thank you to Zoe Smith and the ITN team for this opportunity to contribute to such a meaningful conversation. 🎥 Check out the full feature here: https://lnkd.in/e76BFDAQ #Leadership #Innovation #UnlockingLeadership #TechTransformation

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  • 𝗔𝗜 𝗶𝗻 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: 𝗔 𝗗𝗼𝘂𝗯𝗹𝗲-𝗘𝗱𝗴𝗲𝗱 𝗦𝘄𝗼𝗿𝗱? With the Bank of England now considering AI-related risks in its annual stress tests, the financial sector faces a pivotal question: 𝗛𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗲𝗻𝘀𝘂𝗿𝗲 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 𝗮𝘀 𝗔𝗜 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗰𝗲𝗻𝘁𝗿𝗮𝗹 𝘁𝗼 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗶𝗻𝗴? As AI, machine learning, and predictive analytics advance, the reliability and accuracy of our underlying data are no longer just regulatory requirements—they are the backbone of trust. As Sarah Breeden, Deputy Governor for Financial Stability, highlighted, “The use of AI is expanding rapidly, bringing new risks to the financial system. We are considering incorporating AI-related risks into our annual stress tests to ensure resilience.” This upwards trajectory of demonstrable data stewardship rests at the centre of 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗚𝗲𝗻𝗲𝘁𝗶𝗰𝘀®—the recognition that decisions will increasingly rely on granular data aligned to industry definitions. This is a major step in achieving consumer trust, sustainable economic growth and renewed positive futures for all. In a world driven by AI, markets cannot responsibly expand or operate without investing in data foundations that inspire trust. As business decisions impact individuals and economies, data transparency is no longer a “nice-to-have”; it’s essential for AI to be used responsibly. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘀𝗵𝗶𝗳𝘁? 𝗖𝗮𝗻 𝘆𝗼𝘂 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗹𝘆 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 𝘁𝗿𝘂𝘀𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀? It’s time to establish a data foundation that not only meets compliance but also sustains resilience in a rapidly changing landscape. #AI #RegTech #FinTech #TheFutureisData

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  • Celebrating the Completion of Our Innovation Partnership with Kingston University!   Regulatory reporting is known for its complexity, often seen as opaque and challenging to navigate. Thanks to our innovation partnership with Kingston University and its talented students—sushmeeta pandey, Hetvi Adalja, Ei S., Tanya Arora, and Mohammad Asif—we’ve seen how transformative UI/UX design can reimagine the customer experience.   Each student immersed themselves in our #InformationGenetics® solution, defining personas, building empathy maps, identifying pain points, and developing customer journeys. Throughout this process, they displayed an impressive understanding of the complexities of regulatory reporting in financial services and the needs of our users.   Their work laid a solid foundation for #InformationGenetics®, turning a complex, process-driven, data-intensive solution into an intuitive and engaging experience that empowers users to understand regulatory reporting requirements and data sources like never before.    Thank you for your commitment and innovation, and for pushing the boundaries of what’s possible in #FinTech #UX! Wishing you all the best in your future design careers.    Stay cool, stay fresh.    #FinTech #UXDesign #UserExperience #InformationGenetics #Profylr

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  • Exciting day at the kickoff of the Financial Regulation Innovation Lab’s Consumer Duty Innovation Challenge! Thrilled to have Profylr, represented by our COO, Caroline Steel, among the 20 standout fintechs tackling Consumer Duty issues. 🎉   Over the next 12 weeks, Profylr will leverage our pioneering #InformationGenetics® technology, building a Consumer Duty-specific ecosystem designed to achieve trust and confidence in reporting and data management across all four Consumer Duty pillars. With digital interactive reporting templates and an intelligent data model that links to authoritative data sources, we're set to empower firms to drive better outcomes efficiently and transparently. 🚀   Looking forward to an incredible journey of collaboration and innovation ahead! 👏 FinTech Scotland   #ConsumerDuty #Innovation #RegTech #FinTech #FRIL

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