pubX

It's time for the advertising industry to get serious about supporting publishers. 🗣️ In a recent Performance Marketing World feature on 2025 predictions, our CEO Andrew Mole shared a powerful message: "Advertisers need premium inventory that provides a brand-safe environment...and without quality publishers operating on the open web, they can't have this." 🤔 Yet the current landscape puts publishers at a serious disadvantage, forced to compete in a rigged real-time bidding market tailored for advertisers. That has to change. 🔄 We need the industry to "commit more resources to technology designed for publishers" - empowering them to compete equally and maximize their inventory value. After all, the open web's future rests on the shoulders of the publishers that sustain it. 🌐 2025 is a pivotal year. Let's show publishers some long-overdue support. The open web depends on it. 💪 Link to the full article in the comments below 👇 #PubTech #OpenWeb #DigitalAdvertising

🌍 There are a lot of benefits to having a globally distributed team, but when it comes to planning and creative deep-dives, in-person meet-ups still rule the day. 💥 It was so great to bring together Indian and EMEA colleagues to go deep on developing our 2025 #PubTech Roadmap 🚀 When great minds meet, great things happen. Looking forward to sharing the highlights! 📈  

What's the real value of premium inventory in 2025? 🤔 The latest Association of National Advertisers industry predictions for 2025  features our CEO Andrew Mole's perspective on why the open web needs more support to provide the brand-safe environments advertisers demand. Dive into the full article to understand what's at stake for publishers and advertisers alike. Link in comments 👇 #DigitalAdvertising #PubTech

By Failing to Support Publishers, the Adtech Industry Is Killing Its Golden Goose 🪿 The digital ecosystem is at a breaking point. Adtech’s inefficiencies and imbalances are squeezing the very publishers who fuel it. Here’s what’s happening: ⚡ Opaque supply chains are eating into publisher revenues. 📉 Big tech is dominating digital real estate, leaving independent publishers struggling to compete. 📰 Quality journalism is under threat, fighting for survival in an increasingly hostile environment. Pubtech offers a chance to flip the script, giving publishers the tools they need to thrive in a market stacked against them. Read the full article written by our CEO Andrew Mole over on Advertising Week and discover: ✅ Why publishers are the key to preserving the open web. ✅ How pubtech can empower them to reclaim control. ✅ What it will take to secure the future of quality digital content. Let’s build a better ecosystem, together. Link in comments. 👇 #AdvertisingWeek #MediaTech #pubtech

🚀 We're thrilled to welcome Miral Sufan to the pubX team as our Technical Account Management Lead! 🎉 With 7 years of experience across advertising technology, Miral brings deep expertise from Magnite, specializing in publisher support and Prebid implementations. 🌟 Miral will lead our client onboarding and support. Her strategic insights and industry knowledge will be crucial as we continue to expand our PubTech footprint. 📈 Welcome to the team, Miral! 💥 #PubTech #PubX

🌐 TechRound's AI 2025 Predictions: PubX Perspective 🧠 Featured in TechRound expert roundup, we're cutting through the AI noise to spotlight real publisher potential. 📈 Beyond the hype, we see AI as a powerful ally for publishers, not a replacement. 💥 Want to understand the real AI opportunity? Read our full take along with some other leading experts (link in the comments). #PubTech #AIInnovation #PubX

The pubX team is heading to London's biggest AdTech party tonight! As specialists in publisher technology, we're always eager to exchange ideas with our industry colleagues.💡 See you at Phoenix Arts Club for an evening of networking, fun, and giving back. 🤝 #PubTech #DigitalMedia

🚀 Black Friday 2024: More Than Just a Single Day of Deals 🛍️ 🚨 Just dropped on Mediashotz - our take on the evolving landscape of holiday advertising and commerce media! The pre-Christmas spending period is transforming, and publishers are getting strategic. Key insights? It's not just about Black Friday anymore - it's about the entire seasonal window as we see publishers breaking out of traditional Q4 constraints, testing new PubTech and approaches to maximize their revenue. 👀 Check out the full article for the inside scoop including comments from several marketing experts including our very own Andrew Mole... https://lnkd.in/ePjgN8W7 #PubTech #CommerceMedia

Why do we believe in the importance of a PubTech ecosystem? 📈 Every day we speak to our customers and partners in digital publishing, and it's evident that organizations are facing pressure to 'get more from less'. What stands out is the absence of a vendor ecosystem that can directly help with this.🏢 Of course, lots of great companies are supporting digital publishers (many of whom we count as partners), but we see PubTech going beyond the high level. It's about tackling the day-to-day challenges faced by AdOps and Revenue teams and supercharging the people that power the OpenWeb. 🚀 PubTech isn’t about penalising advertisers, it is about serving the Open Web with vendors that can help Digital Publishers make a difference. 💻 Chief Executive Officer Andrew Mole explains. #PubTech #AdOps #DigitalPublishing

GM from a quick but productive stop in Chicago, sharing insights on all things Publisher Monetization. 📊 Next Stop: New York with a fairly packed schedule but let us know if you’d like to meet? 🌆 #PubTech #AdTech