Pumpkin PR

It's not just literature and films that have tapped into frazzled English woman energy, brands have been known to channel it too as our very own Jane Austen expert, Emily Christie, discusses

The Pumpkin team were catching some spring sunshine in Barcelona this week, supporting Sparks EMEA with their fringe activation during MWC Barcelona. The owned event saw industry leaders from the telecomms industry, as well as journalists from leading tech and business publications including Bloomberg Intelligence, come together to discuss The Cultural Shift in Brand Experiences. Keep your eyes peeled for our blog and our case study that will be coming in the next few weeks!

World Book day might mean a last minute scramble for a passable character outfit, but it is also an important moment in time to celebrate the transformative power of reading. In our latest blog, Pumpkin PR's Head of Content Jane Bainbridge celebrates reading and books in all their glory. We should encourage everyone to read their way to main character energy. #WBD2025

This week Amazon released its Alexa+ with its aim to be a digital best friend. Attempting to tap into the recent advances in AI, the new Alexa will share "just about anything" - even remembering if you're gluten intolerant and vegan when asking Alexa to search for future recipes. However, some experts think that consumers will struggle to get past their limited expectations of the Alexa. "Smart speakers are found in one in four UK homes, yet many users treat them as nothing more than expensive kitchen timers," says our client Ed Freed from marketing agency RAPP UK "Ultimately, the most logical place for a truly personal AI assistant is on your phone, not on your countertop" A really insightful write up from Tom Gerken at the BBC News. Thanks for including Eds fantastic quote. You can read the article here: https://lnkd.in/eh8qq89V #Alexa+ #AI #Amazon #tech 

Next week, members of the Pumpkin team will be jetting off to Barcelona for MWC Barcelona. The team have helped create the hottest ticket in town with Sparks EMEA, hosting a brunch event on the Cultural Shift in Brand Experiences where Matthew Bloxham of Bloomberg Intelligence will be provoking and prompting a room chock-full of journalists, CMOs and brand decision makers. If you're interested in joining us then take a peak at the post below - or feel free to get in touch!

The countdown to Cannes Lions 2025 is on and, for brands and agencies alike, this festival isn’t just about celebrating creativity; it’s a goldmine for PR, press opportunities and new business connections.    But with so much happening along La Croisette, how can you make the most of it?   1. Your PR team is your Cannes secret weapon. You’ll need their support to stand out among the crowds and be seen and heard in the right places. 2. Cannes is a press hotspot, with top-tier journalists covering industry trends and standout campaigns. Whether it’s securing interviews, participating in panels or offering insights, being on the radar of the right media will build relationships that last beyond the festival. 3. Cannes is a glorious collision of industry leaders, creative minds and decision-makers so every interaction is an opportunity – with an added beach view and more rose than usual. Cannes Lions isn’t just about inspiration, it’s about impact. You can find out more about our Cannes Lions PR offering here: https://lnkd.in/emb-mK_p #CannesLions2025 #Creativity #PR #Advertising  

Yes, we're all trying to work out where Duolingo Duo's demise is heading from a PR point of view. So Emma Walkom gave her own spin on our favourite owl's obit. #pr #brandmascot #communications

Huge congratulations to our amazing clients who featured in this year's Campaign UK A Lists 2025. 🌟 Tracey Barber, CMO & Gabrielle Ludzker, CEO RAPP UK 🌟 Laura Fenton, CEO Omnicom Media Group UK 🌟 Dan Clays, CEO EMEA Omnicom Media Group 🌟 Tim Snape, Creative Director, Mark Sng, CSO & Dan Watts, ECD Pablo London #advertising #media #marketing #campaignmagazine

In just a few months time east London will be taken over by the renowned SXSW festival 🎤 Founded in Austin, Texas, the annual conglomeration of music, art, creativity and technology is landing on UK soil in June - a crucial time for the British economy, as it looks to ramp up investment in tech and creative industries. The Pumpkin team has been working away with clients to secure prestige speaking slots at the event. With so many brilliant speakers already confirmed, including actor Idris Elba, The Body Coach Founder Joe Wicks and comedian Katherine Ryan, we are excited to see how the first year of SXSW London unfolds. You can read a full write up on the London festival by Daniel Thomas at the Financial Times: https://shorturl.at/KqRn8 #SXSW #creativity #innovation #creativefestival #advertising #brands

Nike's first Superbowl ad in nearly three decades has caught the attention of the masses. Putting female athletes at the centre of a male-dominated sport, as it attempts to breathe new life into the brand. We are so pleased to have secured an excellent interview for our client Manfredi Ricca, Global Chief Strategy Officer at Interbrand, with Suzanne Vranica at The Wall Street Journal, discussing the evolution of Nike as a brand and how it's reviving its marketing strategy. One of Nike’s missteps in recent years was putting so-called performance marketing above broader, emotional brand storytelling. "Nike had long focused its marketing largely on athletes, but shifting to a product-centric approach eroded the brand’s power" says Manfredi. And while Nike fell from 9th position to 14th in Interbrand's Best Global Brands ranking for 2024, it looks as though it's now reigniting it's brand-building journey. You can read the full article here: https://shorturl.at/8BrH4