Radiocentre

"The Radiocentre Daily Press Summary is probably the best daily update of media news out there." Nick Langworthy, Investment Director, PG One   Our daily press summary delivers a concise and insightful round-up of the most important stories you need to know each morning. Whether you're looking for media and advertising trends, key headlines, or expert analysis, we’ve got you covered.    👉 Sign up now via the link in the comments to receive all the essential updates right to your inbox and never miss a beat.

Live radio is unique because it offers human voice, choice, and retains the ability to surprise. It also connects us to the outside world, both by keeping us informed and giving us reasons to talk to others. In an era where audio options have expanded, radio still stands strong, making up 70% of audio listening time. Its live nature helps listeners feel connected, while also providing a communal experience unmatched by on-demand services. Check out the link in the comments to find out more about radio.

Radio increases brand awareness by 67% compared to brands not advertising on radio. 📣   Predict the uplift radio can have on your marketing campaign when added to your media mix with our Radiogauge Predict tool. Explore more through the link in the comments. ⬇️

Radiocentre is urging Ofcom to use its powers to reject BBC plans to launch four new music radio stations. This comes following concerns that the planned spin-off stations on DAB+ and online (Radio 1 Dance, Radio 1 Anthems, Radio 3 Unwind and a Radio 2 nostalgia service) will largely imitate existing commercial stations, provide limited value for audiences and could put some commercial services out of business.    Read the full piece through the link in the comments. 

Did you know we offer free legal advice to our members? 🤔 As a valued member, you have access to expert legal guidance through our trusted partner, Croner. Explore more of these valuable resources and how we support our members on our webpage in the link in the comments.

Our Generation Audio research reveals how radio meets seven distinct listener need states, driven primarily by context over content. With 80% of listening dominated by context-driven needs, radio offers advertisers unparalleled opportunities to engage audiences authentically, leveraging its unique ability to adapt to listeners' circumstances. 🎧 Explore our findings in the comments to leverage radio's dynamic nature and maximise campaign effectiveness. 

Adding radio to your media mix? Great idea. But how do you ensure your campaign hits all the right notes? It’s simpler than you might think—just focus on these 5 key points.   To find out more, head to the link in the comments. ⬇️

ICYMI: Get your vote in now for the Audio Ad of the Year Award. Let’s remind ourselves who’s in the race: 🔺Uncommon Creative Studio for Hiscox 'Bad Knockoff'  🔺BBH London for Burger King 'Hijacking Christmas' 🔺Golin London for Specsavers 'The Misheard Version' Head to the link in the comments to listen to the ads and have your say... 📣

Radio advertising consistently delivers outstanding results, with an average ROI of £7.70 for every £1 spent. To help you harness this potential, our ROI Calculator tool offers tailored insights based on your brand's status and budget allocation. 💸 This tool simplifies the process of predicting and enhancing your media campaign’s effectiveness, ensuring you make the most out of every pound invested. 🔓 Unlock the full potential of your media strategy with our ROI Calculator by clicking the link in the comments.

Boost your media planning efficiency with radio 📈   Research reveals that radio delivers an impressive average boost of 24% in brand relevance, 32% in brand trust, and 49% in ad awareness—despite accounting for just 8% of media budgets on average.   Explore more insights through the link in the comments. 🔍