Red Volcano

When Barrie hears the ice cream van

Google has initiated the anticipated discontinuation of third-party cookies by removing them for 1% of users.  Notably, marketers have continued to increase their budgets towards research tools to address and mitigate dependencies on third-party cookies as their primary targeting method. The pivotal question remains: What impact will Google's transition have on your approach in this era of a cookieless future? Let us know what you think in the comments section. Book a demo today:

We don’t shout enough about our new features. Last year we added 80 new ad technologies requested by our customers. ✅  Our Web Discovery™ platform is utilised now by demand-side businesses to research Prebid publishers who they can work with directly. ✅  API access was released and further CRM integrations developed. ✅  With exciting features in the pipeline, we will shout about our continued efforts in development on our research tools. Book a demo to explore our platform:

Web Discovery™ has been developed from the ground up for the supply-side of adtech. However, since Chrome started removing third-party cookies we have noticed a shift in demand-side businesses starting to work directly with publishers via Prebid. Our research platforms offer access to more than 100 data points across 24 million publishers, providing valuable insights to help you validate prospective publishers during outreach and acquisition. Book a demo today:

How do you qualify publishers? We know the painful process of having to visit each website to see if it matches your standards. Usually this means some poor soul copy and pasting a domain list into Chrome, one-by-one. Although there is nothing wrong with this process, it takes a long time. Publisher Lens is our tool to speed up site verification, it comes as standard with access to over 24 million publishers and their contact details inside our Web Discovery platform. Ready to see it in action?:

“Don’t SimilarWeb have more websites?” Coverage comparison - SimilarWeb 100M vs. Red Volcano 24M. We focus on ad tech. Our coverage is for sites that either engage with ad tech, are a publisher, or at least get a small amount of traffic. We have never had a scenario where a customer reports a site is missing. Fun fact: We periodically crawl every domain in the world (267,623,151 - Zonefiles.io) to check if our approach is accurate. 100M is great if you’re not an ad tech business.

Nawaz joined Red Volcano in 2019 as the first employee and brought with him over five years of expertise in Full Stack development, specialising in custom PHP development.  Under the guidance of our founder, he quickly took charge of all backend operations and crawling tasks, expanding his skill set along the way. Nawaz has mastered Elasticsearch, LARAVEL, and Linux, integrating backend and frontend development for seamless user experience. But it’s not all about work for Nawaz! In his downtime, you can find him dominating in Counter-Strike or hitting boundaries on the cricket field.

We’re obviously doing something right! It’s fantastic to see our efforts being recognised. Recently we’ve been included in a great infographic by Tom Triscari at Quo Vadis, thank you! How conspicuous that our biggest competitor wasn’t included in #ForensicAdTech

“Mom, get the camera!” Step into my shoes and join me on a personal development journey into the heart of ad tech. From the days of being utterly clueless to now having a bit more under my belt, this is an article to reflect the progress I have made in understanding the complexities of a mind-boggling world of data and algorithms.  Dive into the article, it’s a personal ride through the highs, lows, and a few “aha” moments:  - Bart