Reewild

After a short holiday hiatus, the Reewind is back! 🤩 In this edition, we focus on the future of food, as we look to alternative sources of nutrition to minimise the climate impact of global agricultural systems. 🚜 We also look at Tesco’s new low-carbon concept farms and Chartwells Higher Education Dining Services’ and HowGood’s industry-first Scope 3 emissions tracking. 👏 #behaviourchange #climateaction #futureoffood

It’s easy to forget the most important factors for consumers when shopping. 𝘏𝘪𝘯𝘵: It’s not sustainability… This week’s newsletter focuses on the need to make sustainable food choices more affordable, especially as the cost of living crisis continues to decrease people’s quality of life. 💰 However, even when considering competing priorities, consumers still actively demand healthy, sustainable products. Brands are getting closer to finding the perfect balance between nutrition, taste, and environmental impact. 🌍 The British Retail Consortium and Provenance have also joined forces to create the Retailer Green Claims Forum, aiming to improve the 74% of green claims used on online products by UK retailers. 👏 #consumerbehaviour #climateaction #greenclaims

How can we accelerate political climate action? 🤔 In this week’s Reewind, we highlight new research into the relationship between extreme weather events and political focus on environmental issues. 🌍 We also highlight the launch of the Veganuary 2025 campaign and Channel 4’s implementation of its Sustainable Production Principles. 💡 Happy reading! 📖 #climateaction #behaviourchange #climatecomms

Are supermarkets struggling to meet their environmental targets? 🤔 Our latest newsletter focuses on the grocery market’s slow progress in meeting its sustainability goals, as outlined in the WWF’s ‘What’s in Store for the Planet 2024’ report. 📉 We also highlight successful behavioural interventions to encourage plant-based consumption. 🌱 Danone hopes to become a leader in climate transparency. Its latest article highlights its many environmental targets and progress towards Net Zero. 🌍 #netzero #behaviourchange #supermarkets

Going beyond the carbon label… 🚀 This week’s Reewind covers the proliferation of Europe’s eco-labelling schemes and how businesses can prioritise clear climate messaging. 🌍 Waitrose & Partners' 2024-2025 Food & Drink Report also highlights the rising demand for sustainable products as the definition of healthy eating evolves to include environmental impact. #ecolabels #greenwashing #sustainablechoices

Does the UK’s current education set-up hinder or promote climate action? 🤔 In the latest Reewind, we focus on the launch of a curriculum review from a coalition of youth organisations to enhance climate education in UK schools. 📖 We also look at the development of new supplier sustainability targets in the consumer goods space to meet the growing demand for greener products. Thank you to Mastercard for the write-up this week, as Reewild looks to build the first global itemised eco-rewards ecosystem. 🙏 #sustainablechoice #climateaction #consumerdemand

Do some brands normalise unsustainable behaviour? ❌ In this week’s Reewind, we focus on the need for brands to create impactful stories about their products and purpose to truly encourage a shift to more sustainable consumption. 🌍 We also highlight Advertising Standards Authority’s new guidelines to help businesses use regenerative farming claims more accurately. 🧑🌾 In the plant-based protein industry, Happy Plant Protein has developed innovative technology that could reduce production costs by 90%, paving the way for more affordable options and faster consumer adoption. 👏 #behaviourchange #sustainablechoices #plantbased Soil Association

Is it time for a national strategy to reduce meat consumption? 🥩 In this week’s Reewind, we investigate the new report from WRAP, IGD (Institute of Grocery Distribution), and EY and the proposal to urgently reduce meat and dairy consumption by 20%. 📉 We also highlight separate efforts by REWE Group, Chartwells UK, and University of Sussex to inspire more sustainable choices through greater accessibility and education. 👏 #climateaction #behaviourchange #sustainablechoices

Do bans 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 work? 🤔 This week’s Reewind focuses on the impact of bans when attempting to change wider behaviour patterns. ⛔ We also highlight the rise in high-risk greenwashing incidents, as certain businesses try to take advantage of the growing eco-conscious consumer base. 🟢 Ocado Retail has also seen better-than-expected growth across its refillable product lines, as customer demand has been soaring. 🚀👏 #behaviourchange #consciousconsumer #sustainablefood

Driving low-impact purchases 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 mentioning sustainability? 👀 In this week’s Reewind, we focus on the successes of emphasising personal incentives for customers as a means to shift towards greater eco-conscious consumption. 📈 We also look at the call from WWF, ProVeg International, and the Green Food Alliance urging the UK’s grocery giants to target 60% plant protein sales to spur food system decarbonisation. 🍔 The call comes off the back of Lidl GB’s announcement that it is tripling the number of plant-based products in its stores after seeing a 12% increase in demand over the past year. 👏 #behaviourchange #plantbased #sustainablechoices