Rehab

Did AI really transform advertising in 2024? Whilst an eye-watering amount of money has been spent on AI this year, LBBonline - Little Black Book asked us whether it’s actually made an impact. Find out what our Head of Strategy, Callum Gill had to say: https://lnkd.in/dUtUf-E3

It's a wrap! For our last edition of An Unfair Advantage in 2024, we've looked back at the industry shift predictions we made in January, seeing how they stacked up against reality and sharing what we think 2025 has in store. We'd like to thank our dedicated team and clients for an incredible year and wish everyone a wonderful festive season. See you in the new year.

Can AI predict the reactions to Christmas ads? This year we created Stress Tester, an AI-powered tool that simulates the reactions of real audiences before creative work goes live, giving teams valuable real-time insights and minimizing the risk of public backlash. We put our AI personas to the test by showing them some of the best and hotly debated Christmas ads of 2024. Find out the AI verdict: https://lnkd.in/eS6KRPQw

Here's the truth: most research processes are a waste of time. Your team spends countless hours manually trawling platforms, sharing scattered notes, trying to spot the next big thing before everyone else. But what if you didn't have to? We built ARnie - an AI tool that turned a leading indie label's A&R from a grind into a competitive advantage. No more research bottlenecks. No more visibility gaps. Just clear strategic advantage. The results? 400% more artist discovery. Hours cut to seconds. And a unified view that gets everyone rowing in the same direction. This isn't just another tech solution. It's about making your A&R actually count. Find out more: https://lnkd.in/eeGG6CUG #MusicTech #AI #Innovation #AR

In 2024, the “Year of AI”, why has adoption been so slow? While individual use of AI has soared, in this edition of An Unfair Advantage, we’re diving into the key barriers holding brands back from successfully launching AI initiatives or planning for 2025. Plus, find out more about our AI innovation sprint process, AI Navigator, which delivers a real, actionable AI roadmap in just two weeks. https://lnkd.in/eBj4HhZu

Did you know that when a brand campaign faces public backlash, it doesn’t just harm the brand’s reputation, it also impacts market spend, directly affecting profits? In our latest newsletter, we dived into the two camps brands fall into when navigating these challenges and the tough choices they must make when it comes to creative testing. Plus, get a first look at our new AI-powered creative testing tool, Stress Tester. https://lnkd.in/etctwcSS

The results are in - it's a Historic Day in America, with one vote, two very different choices on the ballot, and one AI model analyzing it all. Built with nine synthetic personas and rooted in 75 years of election data, our model offers more than just predictions. It dives deep into the beliefs and values driving real decisions. Today's findings (with Ben Jones) are surprising and telling. When pushed to choose, these personas leaned 6-3 for Harris. The takeaway? Data isn’t just about numbers; it’s about the human nuances that shape behavior and influence choice. So, swing by Hawthorne Junction after you vote today for a slice of pie. 🍰 #ElectionDay #Vote2024 #ElectionResearch #DataDriven #AmericaVotes #SyntheticPersonas #CivicEngagement #FutureOfAmerica

What if the answer to predicting an election isn’t just about polling numbers but understanding the deeper values and narratives woven into voters? Alongside our long-time collaborator Sundogs Creative/ Ben Jones, we created these nine synthetic personas rooted in exactly that idea. Through decades of data and carefully blending consumer values and demographic insights, we aim to strip back the noise and bring to life the issues, aspirations, and tensions shaping this election. Hawthorne Junction Diner is an AI model simulating conversations in a fictional bellwether county in Pennsylvania, capturing value-based voting behaviors through 75 years of election data, Census insights, and socio-political research to reflect regional beliefs and societal attitudes. It's not a fictional setting; it’s a mirror held up to the real conversations across the nation – a place where topics like immigration and the economy meet everyday realities (and, of course, the ongoing Philly cheesesteak debate). #2024Election #PresidentialElection #ElectionForecast

New work alert! This #Halloween, we're celebrating the launch of our newest interactive experience with ODEON Cinemas Group. Guests can step into the action and control a character that mirrors their every move through motion-tracking tech—bringing a whole new level of immersive fun to the cinema! It comes as no surprise that our team loved every minute of this project, from concept to execution, innovating with emerging tech and creating an experience like no other that’s fun for the whole family. Thanks to our install partner, Saturn Visual Solutions, you can try it out yourself at ODEON Luxe Lee Valley. So, if you're in the area, look out for a character inviting you to play. More updates (and locations) are coming soon.

“How did this get approved?” It’s the question on everyone’s mind as a surge of recent brand campaigns and content not only miss the mark but ignite backlash—damaging both reputation and revenue. In our latest edition of An Unfair Advantage, we’re diving into the insights at the core of the problem. Plus, find out more about the work we’ve done with AI-powered creative testing. Be the first to try Stress Tester for free today. https://lnkd.in/e8xcM9Nx