RevLifter

Let's talk about the psychology of promotions and CRO. Well, less talking and more us writing and you reading. NEW YEAR, NEW EGUIDE - amirite? The Psychology of Promotions and Conversion Rate Optimization (CRO) - available now: https://hubs.la/Q031_vQ30 #ecommerce #psychology

Imagine showcasing a £200 jacket next to a £50 one. Which one seems like the better deal? This subtle pricing approach exploits a psychological principle called anchoring, and when used effectively in eCommerce, it can dramatically boost conversions, enhance customer experience, and maximize profitability. #ecommerce #pricing

It’s January which means… it’s time to unwrap Christmas trends! Read on to discover: 📊 December weekly performance 📈 Customer demand trends 🎁 Mastering Christmas gifting with early prep and AI 🎄 What’s in-store (or rather, online) for Christmas 2025? Supported by: Awin Global, Summit - Changemakers in Online Retail, fulfilmentcrowd, PayPoint plc, Genie Goals, RevLifter, Constructor Read the full article here 👉 https://lnkd.in/dNZ3vMvp

Gamification can be a powerful motivator to nudge visitors toward the actions you want them to do. But random games aren't the answer. Instead: ✅ Make progress visible Think collection challenges or spending goals that unlock better perks as customers go. ✅ Create healthy competition Customer leaderboards that mean something, like exclusive perks for top spenders (great for loyalty programs if that's your jam). ✅ Match rewards to behavior Don’t hand out random discounts—align rewards with customer actions for more impact. Your customers don’t want to play games; they want to feel they’re winning or gaining something they value. Before launching your next gamified promo, ask yourself, “Would I care about winning this?” If your answer’s no, neither will they. #ecommerce #gamification

Fear of missing out, better known as FOMO, can be a powerful tool in the eCommerce marketer’s toolkit. But how do you use it wisely? By tapping into customers' reactions, FOMO can improve conversions, increase profit per customer, and optimize promotion spending. Read more... #ecommerce

It's a psychology special in our newsletter this week. The psychology of promotions, pricing, and conversions. #ecommerce

As digital commerce evolves, understanding psychological pricing becomes crucial for sustainable growth. A key concept - price anchoring and its direct impact on revenue - how that first piece of information shapes the entire customer journey. Implementation across an eCommerce store: from intelligent product page design to cart optimization and category organization that drives conversions. Real-world tactics: good-better-best pricing structures, dynamic value anchoring, and competitor benchmarking that actually works. Balancing profitability with customer trust, and how data and AI are revolutionizing personalized pricing. #ecommerce #pricing

Finding the sweet spot between effective FOMO marketing and customer trust FOMO works. eCommerce sites using scarcity and urgency tactics see up to 28% higher conversion rates. But there's a catch... Recent studies reveal thatconsumers can spot fake urgency tactics, and say they've lost trust in brands that use artificial scarcity. The cost? A drop in customer lifetime value. What should FOMO look like? • Real inventory alerts vs fake "only 3 left!" messages • Genuine limited-time offers vs endless "last chance" sales • Actual customer activity vs inflated social proof • Clear deadlines vs perpetual countdown timers Authentic urgency doesn't need manipulation. When you have a genuinely great offer or limited stock, customers appreciate the heads-up. Your brand's reputation is worth more than a short-term conversion boost. Build trust, and the sales will follow. Be careful, or they might not want your FOMO no mo' #ecommerce #customerexperience

Campaign ideas for eCommerce holidays and events in 2025. We start with Chinese New Year - the Year of the Dragon begins on 29th January... #ecommerce #ideas