Rochester PR Group

🌍 Global Tastes, Local Plates: Unlocking UK Consumers’ Appetite for International Flavours   The UK consumer market is more open than ever to new international brands, following our recent research with HRA Global FMCG Consulting & Market Research we revealed a huge demand for diverse, globally-inspired food and drink:   🔸 90% of UK consumers are open to trying new international flavours 🔸 82% would like to see more global products in supermarkets 🔸 81% enjoy exploring food and drink inspired by international flavours 🔸 Over 80% purchase international products weekly or biweekly 🔸 73% are very likely or likely to buy new products inspired by international cuisines if seen in stores 🔸 59% say their interest in cooking with international flavours has grown over the last two years   As Joanna Dodd, our Managing Director highlights, “It’s essential to get your brand seen and loved by UK consumers, whether through innovative marketing and PR strategies that tell your brand’s story, tapping into emerging trends, or simply making sure your products stand out on the shelf.”   Thanks to FEAST Magazine, International Supermarket News, Food Manufacturing, Časnik Finance for including our research in your publications.   For brands looking to expand in the UK, standing out with authentic storytelling and leveraging emerging trends is crucial. That’s why our 'Maximising Success' Programme with HRA Global is here to help you navigate the UK market and introduce your brand to a whole new audience - to find out more visit: https://lnkd.in/eXe6njQ5   #InternationalFlavours #FoodTrends #ConsumerInsights #UKMarket

Some brilliant coverage appearing already including BBC News. If you'd like to find out more about NMITE do get in touch.

Really enjoying working with the team at Bruin and looking forward to what's to come in the future. #medtech #partnership #pr

🚀 Be Show Ready with Our Free Webinar! 🚀 Are you eyeing up the UK market or gearing up for an upcoming food and drink trade show? Join us for an exclusive webinar designed to kickstart your journey towards trade show success. 🌟 Date: 3rd September 🌟 Time: 4pm BST 🌟 Register Here: https://lnkd.in/eTaR7kAb In partnership with HRA Global FMCG Consulting & Market Research, this one-hour session is tailored for food & drink exporters, offering invaluable insights and practical tips to help you ahead of upcoming trade shows or to understand how the UK market operates. What We’ll Cover: ➡ Pre-event Research: From buyers to competitors, get the edge with detailed preparation. ➡ Complete Your Profile: Make sure attendees know you’re coming. ➡ Effective Pitching: Craft pitches that captivate and engage. ➡ Networking Tips: Build meaningful connections and partnerships. Don't miss this opportunity to benefit from our combined expertise and implement actionable tips to enhance your journey to the UK market. 📢 Note: This webinar is exclusively for food and drink brands. A company email address is required for registration. We hope to see you there! #Webinar #TradeShowSuccess #FoodAndDrinkExporters #HRAglobal #RochesterPRGroup

🚀Highlights of London Tech Week for us so far: Great to have two of our clients talking about their experiences of launching into the UK market at Department for Business and Trade event ‘Scaling your business from the UK’. Alan Dormer from Opturion told his story about Opturion’s work in Chile which certainly resonated with the LATAM delegation. Jim Gastle, P. Eng from Terrifio - Virtual Patent Marking Platform combined a pitch to the audience about protecting their IP when going into the US via Virtual patent marking with a ringing endorsement of our years working together. They’re now heading off to Australia and Canada respectively. Thanks to Elizabeth Varley and Tony Hughes where our MD Joanna Dodd spoke about networking and benefits of PR profile when launching in the UK. Today we’re visiting Olympia to meet up with a few more friends and new contacts. Get in touch if you want to grab a coffee! #ltw2024 #networking #olympia #speaking

Today we are at the LegalGeek #growth event! Great to catch up with the LawtechUK team on their stand! Looking forward to a day of insightful talks and hearing from some of the lawtechs that will be pitching later this afternoon. #legalgeekgrowth #networking #lawtechuk

Thansk for having us, we are really looking forward to discussing how PR can support when launching into the UK market.

🚀 Calling all tech brands looking to enter the UK market! Join us for an informative event, "How to Land and Grow your Tech business in the UK with DBT and specialist market entry partners" on 11th June from 2-3pm as part of #LondonTechWeek2024. This event, organised in collaboration with the Department for Business and Trade, Burges Salmon LLP, and The JMB Partnership, will provide you with essential insights and support for your UK market launch. Our session is part of the "Scaling your business from the UK" event, hosted by the UK’s Department for Business and Trade (DBT) at London’s iconic The Kia Oval - Surrey County Cricket Club. Gain insights into future tech trends, how to build a unicorn in the UK, raise investment, and build your brand to become part of the UK’s vibrant technology community. Our session includes: 🎤 Caroline Malone, Head of Technology, Sector Advisory Services at the Department for Business and Trade, who be chairing the event. 🎤 James Blakemore, an expert from The JMB Partnership, will share invaluable advice on securing crucial initial sales, drawing on his extensive experience assisting international companies. 🎤Burges Salmon LLP, will shed light on critical corporate legal considerations and choices for entering the #UKmarket. 🎤 Joanna Dodd, our MD, will offer insights on effective PR and marketing strategies to help you stand out in the competitive #UKmarket. This session is specifically tailored for tech businesses, seeking to establish and thrive in the UK. By attending, you'll gain access to invaluable insights, first-hand experiences, and practical strategies from industry specialists. To learn more about the event and secure your spot, please visit: https://lnkd.in/ejXZhJ8s 📅 Places are limited and issued on a first-come, first-served basis. Register your interest via the link above and we will confirm your place by 6th June. Don't miss this opportunity to accelerate your growth in the UK market! #LondonTechWeek2024 #TechGrowthUK #UKmarket #TechTrends #BusinessSupport #ScalingYourBusiness #Investment #BrandBuilding #Unicorns

With London Tech Week fast approaching and attracting international brands eager to explore the opportunities in the UK, Brent Hoberman’s article in today’s The Times provides compelling insights into Britain's rapidly evolving tech landscape. Don’t know which is stronger comment or article! Here's a summary of the key takeaways from Brent's piece: 🖊 Wayve's Funding Round: The recent funding round secured by Wayve has can propel the UK into a leading position in AI and cutting-edge technology. 🖊 Significance of the Deal: This landmark deal, the largest AI venture round in Europe, highlights how Britain can capitalise on its strengths in emerging industries like AI, robotics, quantum computing, defence technology, and biotech. 🖊 The Role of the London/Cambridge Base and other Geographic clusters : Wayve’s success is partly attributed to its London/Cambridge base, which provides access to a supportive tech ecosystem, skilled talent, and an advantageous regulatory environment. Other geographic clusters, like King's Cross (home to the Francis Crick Institute, Wayve, and Google DeepMind), create a fertile ground for collaboration and knowledge sharing. 🖊 Supportive Universities: The UK's vibrant tech ecosystem is bolstered by world-class universities that foster innovation. Both Wayve and Onfido emerged from such environments, with Cambridge and Oxford, respectively. 🖊 Partnerships are key: Partnerships between established corporations and start-ups are key. And Brent says we should find ways to make it easier to forge these connections.  🖊 As he summarises: “I hope that Wayve acts as a beacon to other international founders, to show how a once contrarian approach can attract the world’s best brains and capital, and how the UK can focus on technology opportunities and encourage broader entrepreneurship across the country to drive more growth”. We agree - there is tremendous opportunity for international businesses in the UK market, with its thriving tech ecosystem, government support, and corporate partnerships. Watch this space for our upcoming event during London Tech Week with partners Department for Business and Trade, The JMB Partnership and Burges Salmon LLP, where we will help companies understand and seize the opportunities available in the UK market. To read the article in full: https://lnkd.in/edfBRpXB #LondonTechWeek #GlobalBusinessOpportunities

Times change, markets evolve, but one principle remains steadfast: to make a tangible impact, particularly in the bustling UK market, your startup must speak up and stand out. We’ve heard the “don’t bother” argument for many years but we disagree. Our MD, Joanna Dodd penned a piece focused on how to ensure your start up is getting noticed in the UK which was featured in Startups Magazine Survival Guide 2023-24. Titled "PR-ing Your Startup: Why You Should and What You Can Do," the article is a testament to the enduring power of PR in the dynamic world of startups. Joanna navigates through the essentials of crafting a narrative that resonates in a market where media attention is crucial. She emphasises that even as the digital age transforms the how of communication, the fundamental why remains unaltered: to connect, engage, and leave an indelible mark on your audience. Explore Joanna's insights for enduring strategies that can help your startup's voice rise above the noise. If you’re wanting to find out more information about how we can support your business, please do get in touch. #TimelessPR #StartupImpact #UKMarket