SafeToNet

I hope this article, which is a tough read, can raise enough awareness so that children harmed via livestream is recognised as the fastest growing channel/medium. It’s time to talk about this otherwise people don’t realise it’s happening. I just don’t understand why it isn’t getting through to policy makers to bring livestream into scope. Not just on platforms and services but via the camera of smart devices. Technology does exist to detect and prevent. Thank you for highlighting this John Tanagho Michael Keller The New York Times

It’s that time of year and some of the eyeora UK team celebrated with some SafeToNet teams in a very fun 1930 Murder Mystery Christmas dinner party in the beautiful Woodbridge area, hosted by Richard & Sharon. Thank you for our stay at the Seckton Hall Spa & Hotel, what a brilliant experience it all was. To our teams, you are the foundation we build on and everyone of you go above duty month in, month out. The mission both companies are on will make this world a better place, couldn’t be more proud to work with all of you and thank you all ❤️ The eyeora team appreciate our companies bond and partnership, looking forward to 2025 and many more blessings for all. 🙏❤️🎉🌲🥳🎅🖖 to set the record straight I was a racing car driver not a pilot 😂 Merry Christmas everyone. 🌲🎅❤️🖖

While we are all becoming increasingly aware of the scale of #OnlineHarms to children, new research from Childlight - Global Child Safety Institute really drives home the scale and diverse nature of the problem: - In Scotland alone, over 150,000 children were sexually abused online last year an alarming reminder of the urgent need for action. - The abuse can include non-consensual capture of intimate images, sharing intimate images without consent and even exposing children to age-inappropriate content. - The research also shows the problem is growing globally. As stated by Professor Deborah Fry, the Director of data at Childlight, preventative measures and collaboration are key to solving this problem. Solutions like #HarmBlock, our real-time preventative #OnDevice solution, offer a way forward, enabling devices to detect harmful content before it’s viewed, created or sent without compromising privacy. #Technology must be part of the solution to online harms. Read the full article on the Childlight - Global Child Safety Institute research here: https://lnkd.in/dpQP3W5K #Prevention #KeepingChildrenSafeOnline

On the 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘋𝘢𝘺 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘌𝘭𝘪𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘝𝘪𝘰𝘭𝘦𝘯𝘤𝘦 𝘈𝘨𝘢𝘪𝘯𝘴𝘵 𝘞𝘰𝘮𝘦𝘯, we’re reflecting on how to prevent harm at its roots. Research links early exposure to pornography to harmful attitudes and behaviours, yet it’s an issue often overlooked. Addressing it early is essential to building a safer, more compassionate world. 💜 Today, we invite you to learn more from inspiring organisations like NO MORE and explore this concise overview from National Center on Sexual Exploitation

Thought provoking post about pornography terminology that seeks to normalise harmful content and behaviour in this piece written by our very own Sarah Castro MBE FRSA and published in MyBaba parenting platform. On our last trip to USA we passed through New Orleans. We walked all the way down the legendary Bourbon Street and I was shocked to see an adult entertainment club called "Barely Legal". I was astonished and offended. Working in the field of preventing harms against children - it felt to me that the inference was "not quite illegal - so children, is sexually desirable". This is NOT ok. Sarah explores this concept and more in her article. Well worth reading. Thank you MyBaba for raising awareness on this subject. https://lnkd.in/eDDBFj_x

TECH FOR GOOD! Our latest SafeToNet update on our brand development. Tech for good Safetonet had been developing and training their product and brand for sometime, it was in a really good place as a business with a trusted reputation. However to engage all stakeholders from investors, great developers, new recruits, advocates and customers, they needed a visual and verbal identity that lived up to the amazing tech they had created for such a gamechanging and positive impact in safeguarding space. As extension of the team we adopted our naturally agile and empathetic approach, working with their team to bring in our expertise and develop the brand from inside out. We filled their knowledge gaps and have collaborated with the business and its people for 6 months so far to take them on a brand transformation journey. It’s a long game - we like to work on long lasting relationships, building trust with clients where as a team we are partners, to create and tell a visually engaging brand story. You get the best out of everyone if you empower others and raise each others skills up and bounce off each other. There really is no 'i' in a team! To learn more about our creative collective and way of. helping businesses and their teams to create their own vision have a look at the case studies on my website and my expert creative partners. https://lnkd.in/ed9Q-Tjs Anna Wanczyk Helen Hartley Consulting Lara Chapple Sarah Castro MBE FRSA If you have are developing a product or service that is highly complex and needs an easy narrative to sell in and inspire others, creating an engaging brand, give us a call or just dm. email: helen@helenhartleyconsulting.com Helen Hartley Consulting

**NEW WORK** LETS BUILD A HEALTHY ONLINE WORLD. New brand for SafeToNet. The Challenge The stats are shocking, the information SafeToNet needs to share can be very grim. So how do you tackle that as a brand, visually and verbally? The Solution Something very different to everything else going on in the tech space. 👇 Collaborators Helen Hartley Lee Roy Fairclough Lara Chapple Sarah Castro MBE FRSA To read the full case study visit: https://lnkd.in/ezV8HD_D #digitalbranding #branding #animation #motiondesign #techforgood #tech #AIpowered #keepingchildrensafeonline

Today is 🌎 𝕎𝕠𝕣𝕝𝕕 𝔻𝕒𝕪 𝕗𝕠𝕣 𝕥𝕙𝕖 ℙ𝕣𝕖𝕧𝕖𝕟𝕥𝕚𝕠𝕟 𝕠𝕗 𝕒𝕟𝕕 ℍ𝕖𝕒𝕝𝕚𝕟𝕘 𝕗𝕣𝕠𝕞 ℂ𝕙𝕚𝕝𝕕 𝕊𝕖𝕩𝕦𝕒𝕝, 𝔸𝕓𝕦𝕤𝕖, 𝕒𝕟𝕕 𝕍𝕚𝕠𝕝𝕖𝕟𝕔𝕖. An important reminder that protecting children requires all of us to work together. We’re so proud to stand alongside incredible partners like International Justice Mission, Internet Watch Foundation (IWF), NCMEC - Texas Regional Office, International Centre for Missing & Exploited Children, eSafety Commissioner, WeProtect Global Alliance, and others. At SafeToNet, our contribution is #HarmBlock 🌱 tech designed to prevent harm before it can take root. It’s one part of a larger mission, but every step forward matters. 💜 Let’s keep going, together. The world’s children are counting on us. #EndChildExploitation #ProtectChildren #TogetherForChange

Our Co-Founder, Sharon Pursey OBE, on our mission: 💜 Twelve years ago, Richard Pursey and I set out to make the internet safer for children. The path hasn’t been easy, but every step has brought us closer to this critical goal. As a mother and grandmother, this work is deeply personal. Each day, I confront the escalating dangers children face online, and I refuse to accept this as their reality. The truth is, the volume and severity of harms against children are growing at an alarming rate. That’s why we created #HarmBlock, a technology that prevents harmful images, videos, and livestreams from EVER reaching children. 📱𝘿𝙚𝙥𝙡𝙤𝙮𝙞𝙣𝙜 𝙞𝙩 𝙤𝙣 𝙙𝙚𝙫𝙞𝙘𝙚𝙨 𝙞𝙨 𝙬𝙝𝙚𝙧𝙚 𝙞𝙩 𝙘𝙖𝙣 𝙢𝙖𝙠𝙚 𝙩𝙝𝙚 𝙗𝙞𝙜𝙜𝙚𝙨𝙩 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙘𝙚, 𝙖𝙣𝙙 𝙬𝙚’𝙧𝙚 𝙙𝙚𝙩𝙚𝙧𝙢𝙞𝙣𝙚𝙙 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙩𝙝𝙖𝙩 𝙝𝙖𝙥𝙥𝙚𝙣. 𝙋𝙧𝙤𝙩𝙚𝙘𝙩𝙞𝙣𝙜 𝙤𝙪𝙧 𝙘𝙝𝙞𝙡𝙙𝙧𝙚𝙣 𝙘𝙖𝙣’𝙩 𝙬𝙖𝙞𝙩 𝙖𝙣𝙮 𝙡𝙤𝙣𝙜𝙚𝙧! Receiving an #OBE in 2021 was a privilege, but there’s still so much more to do. I’m endlessly grateful for Richard - my husband, co-founder, and rock - and my SafeToNet team. Their passion drives us to break boundaries every day. And on a lighter note… 🥖 baking sourdough bread is my favourite way to unwind! I came close to joining a certain baking show once... maybe someday! But for now, we have important work to do.

Looking forward to sharing ideas and networks around sustainability and impact in Los Angeles this week! My keynote will be on “Safeguarding Devices: Protecting Children Online” Thursday at 9:15am where I will talk about the International Centre for Missing & Exploited Children's work with NGOs, governments, and the private sector on AI solutions to protect children online. Join us! https://lnkd.in/gvhGMX_A SafeToNet Expert Dojo WeProtect Global Alliance Internet Watch Foundation (IWF) GSMA Trust for Sustainable Living #OnlineSafety #ChildProtection #AIforGood #sustainability John Rosser