BOOKS WE LIKE... People often ask me about sales, BD and business books. So I will be sharing old favourites, some discoveries and much more. Never Eat Alone 💎 Dusting off this gem of a book as a great reminder of the power of relationships and the need to view my network as a muscle 💪 💪💪💪that needs working out every day. 💎 Consistency is key – I'm on a mission to reconnect and have already lined up several coffee meet-ups for next month and many Teams calls for the next few weeks. ☕ ☕☕☕☕ Have you scheduled time for lunch with your colleagues or are you eating alone? Let's swap tips and ideas! 🚀☕ https://lnkd.in/d_Ag4g9V #networking #businessdevelopment #salesleadership #growth
SWAM
Business Consulting and Services
LONDON, London 231 followers
Global Business Development Consulting and Training for Professional Services Firms.
About us
SWAM is a strategic sales consultancy to the largest global law firms, accountancy firms and surveyor firms. We accelerate top line growth and turn ideas and energy into profits.
- Website
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swam.co.uk
External link for SWAM
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- LONDON, London
- Type
- Privately Held
- Founded
- 1999
Locations
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Primary
Get directions
9 Bonhill Street
LONDON, London EC2A 4DJ, GB
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Get directions
Dubai South Business Center, Building A3-3 Floor
Dubai Logistics City, PO Box 390667
Dubai, AE
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Get directions
235 Litchfield Ln
Houston, Texas 77024, US
Employees at SWAM
Updates
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Generative AI in Content Marketing Content is widely regarded as essential for B2B sales and marketing, especially for professional services firms that always need to share insight. But everyone has limited resources to create engaging content. Generative AI in marketing and sales has revolutionized how B2B companies produce content, run campaigns and sell at scale. How much has it really impacted lawyers and consultants who are also in B2B sales? AI can automate almost every process in the content marketing workflow, starting with - buyer research and content strategy, - content creation, - production and amplification. The speed and scale of these operations, combined with the team’s intrinsic customer knowledge allows to refine messaging with a unique perspective and understand what resonates best with clients. A pilot, SWAM is running with a practice group of 20 fee earners, has doubled the number of gated assets produced in a month and produced 10 times the number of LinkedIn posts in a 30-day period compared to the previous year’s average. The team is seeing a significant increase in the content engine output, with no incremental labor or production cost. Another example is a multi-touch integrated email campaign SWAM built around a webinar attended by 500 people. It took about 90% less time to create and write. The time saved can be reinvested to produce up to 6-12 times more campaign activity volume in the same amount of time in some cases, allowing for more hyper-targeted approached and additional use-case-oriented messaging.
AI & CONTENT CREATION - Examples & ROI
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In honor of International Women's Day, let's empower women to sell themselves and get results. Check out our "Be Amazing" series, crafted for women to break self-promotion barriers and fuel their career ambitions. 🔥 💪 #iwd2024 #iwd2024womenleadingtheway #swam #beamazing
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Embarking on triumph over doubt. If Margaret Mitchell had given into her self-doubt, there would be no “Gone with the Wind.” This placard outside her Atlanta home echoes a universal struggle: fear that our efforts aren’t enough. Luckily Margaret’s champions persuaded her to publish it, creating a literary masterpiece. 📚 In the face of self-doubt’s relentless whisper, let’s remember: our goal is to defy our worst instincts and uplift others on the same journey. ✨ In honor of International Women’s Day this week, reach out to someone and be the champion they might need. 💪 🚀 #internationalwomensday #swam #beamazing #champions
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What are some communication ticks you want to change? Here are some tips to get started with common offenders like "JUST."
The notorious “JUST.” 👊💥 “I just wanted to see” “I just wanted to mention” “I just wanted to check back with you…” Linguists refer to words like this as politeness markers. Even though the intent is to be considerate, it can come across as condescending and send mixed messages. It’s not easy to change these communication ticks, but one of the best ways to start is to be aware. 🔎 A great tip is to record your next virtual meeting and listen back to when and how you use these words. You can also ask a colleague to pay attention for you and provide feedback. And then the hard part begins- actively changing your habits! 💪🚀 Once this is nailed, it’s time to tackle the infamous “You Know” and “I Think”😀 What communication habits do you want to shake up? Share your thoughts and let’s inspire each other! 💬 #just #communicationskills #habits #swam
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SWAM team in action!🌟 It's a thrill seeing the rockstar participants flexing, growing, and shining bright. 💪✨ Keep that brilliance coming 🔥 #SWAM #Influencing #Riyadh #Collaboration
Working with busy professionals to CHANGE THEIR BD GAME | Awards winning sales training provider | Creator of HighNetWork, a BD APP | Honorary Professor in the School of Law at Queen Mary University of London |
Influence + GCC + Hybrid = 👏 💚 🧠 🌍✨ 5 participants (and me) in Riyadh, 3 people together in Bahrain, 1 logging in from Jeddah, and 1 from Egypt. All while the production takes place in London! 🚀 Zoom, slides, self-assessments, rehearsals and in the moment coaching and learning: a dynamic blend for a powerhouse session! 💡 Everyone worked on expanding their influencing range and gaining awareness of how they flex when they communicate. Thank you for the engagement, curiosity, and courage! There were so many shifts over 4 hours including “less We & more I”, more questions and fewer arguments, loads of impactful 3 points statements, and incredible project stories from the region. 📈🌟 To all - you know who you are - keep on growing! Till soon. 👏 #InfluencingSkills #CommunicationMastery #ProfessionalGrowth #HybridLearning #GlobalEngagement
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📞 Every call is an opportunity. Not just for performance metrics, but for elevating the client experience.
Working with busy professionals to CHANGE THEIR BD GAME | Awards winning sales training provider | Creator of HighNetWork, a BD APP | Honorary Professor in the School of Law at Queen Mary University of London |
TRACKING CALLS TO CLIENTS☎️ 🔢 Data and KPIs are important elements of rigorous business development. Citigroup's new initiative is a good example of non-sales organisations embracing these best practices. Nevertheless, professionals dedicated to client nurturing and outreach are treating it as an administrative burden. 📞 EVERY CALL IS AN OPPORTUNITY. Not just for performance metrics, but for elevating the client experience. 💓 Focus on forging meaningful connections, understanding needs, and adding value. Picking up the phone is a sales muscle 💪 . It's the consistent outreach that differentiates the good from the GREAT. 💼🤝 Who's on your call list today, whether you will be tracking or not? 🤔 Share your insight below 🔽 #BusinessDevelopment #ClientEngagement #DataDrivenInsights #StrategicOutreach #SWAM
Citigroup starts tracking how often private bankers call clients
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🌐 Big thanks to WOMEN IN TECH®- Global Movement and Microsoft for hosting our sales consultant, Sanaz Falahatpisheh, this week to discuss the importance of a "𝗦𝗮𝗹𝗲𝘀 𝗠𝗶𝗻𝗱𝘀𝗲𝘁"🚀 . Looking forward to more events in Dubai with this dynamic community! 👩💼💡 #SWAM #sales #Dubai #Microsoft #womenintech
It turns out- everyone is in sales! Thank you to WOMEN IN TECH®UAE and Angela Halawi at Microsoft Dubai for the chance to dive into the “Sales Mindset” with this dynamic community. Sales isn't just a role; it's a superpower we all wield! 💪 Whether you're in direct sales or not, revisiting the fundamentals can transform your client interactions. Thank you for the lively discussion and sharing your experiences. It's always a treat to be back at Microsoft and I look forward to another opportunity to learn and share with this incredible community. 🙌 #dubai #microsoft #womenintech #salesmindset #techcommunity
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🎉 ✨ Celebrating SWAM's Founder, Anne Marcotty! 🎂 🎈 A few days earlier, we had the pleasure of smashing some plates and dining with old friends and colleagues to celebrate Anne's big birthday! 🍽 🎉 🎶 A huge shoutout to the phenomenal Marco Gaeta and FIBS Logistics team for orchestrating an unforgettable dinner party that truly captured the spirit of our SWAM family. 🌟 From the laughter to the delicious Greek food, every moment was filled with joy and warmth. 💕 Anne, your leadership has been the guiding force behind SWAM's success, and we are immensely grateful for your vision and dedication. Here's to another year filled 𝗦uccess, 𝗪isdom, 𝗔dventures, and 𝗠uch More! 💫 #Birthday #SWAMFamily #Leadership 🎂 🎁
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SWAM reposted this
🎉 Happy Lunar New Year ! 🐉🧧 Our international team joins in the festivities, recognizing the new year's boundless potential for opportunities and good fortune.🍀 🎊 May the year of the dragon bring you and your loved ones prosperity, happiness, and abundance. Best wishes, Anne Marcotty, Sanaz Falahatpisheh, Ian C., Angel Li, and Candice Liu 新年象征着新的机遇和好运。 SWAM 的团队㊗️大家龙马精神, 步步高升！ #LunarNewYear #YearOfTheDragon #Prosperity #Success #Celebration
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