SWAM

BOOKS WE LIKE... People often ask me about sales, BD and business books. So I will be sharing old favourites, some discoveries and much more. Never Eat Alone 💎 Dusting off this gem of a book as a great reminder of the power of relationships and the need to view my network as a muscle 💪 💪💪💪that needs working out every day. 💎 Consistency is key – I'm on a mission to reconnect and have already lined up several coffee meet-ups for next month and many Teams calls for the next few weeks. ☕ ☕☕☕☕ Have you scheduled time for lunch with your colleagues or are you eating alone? Let's swap tips and ideas! 🚀☕ https://lnkd.in/d_Ag4g9V #networking  #businessdevelopment  #salesleadership  #growth

Generative AI in Content Marketing Content is widely regarded as essential for B2B sales and marketing, especially for professional services firms that always need to share insight. But everyone has limited resources to create engaging content. Generative AI in marketing and sales has revolutionized how B2B companies produce content, run campaigns and sell at scale. How much has it really impacted lawyers and consultants who are also in B2B sales? AI can automate almost every process in the content marketing workflow, starting with - buyer research and content strategy, - content creation, - production and amplification. The speed and scale of these operations, combined with the team’s intrinsic customer knowledge allows to refine messaging with a unique perspective and understand what resonates best with clients. A pilot, SWAM is running with a practice group of 20 fee earners, has doubled the number of gated assets produced in a month and produced 10 times the number of LinkedIn posts in a 30-day period compared to the previous year’s average.  The team is seeing a significant increase in the content engine output, with no incremental labor or production cost. Another example is a multi-touch integrated email campaign SWAM built around a webinar attended by 500 people. It took about 90% less time to create and write. The time saved can be reinvested to produce up to 6-12 times more campaign activity volume in the same amount of time in some cases, allowing for more hyper-targeted approached and additional use-case-oriented messaging. 

In honor of International Women's Day, let's empower women to sell themselves and get results. Check out our "Be Amazing" series, crafted for women to break self-promotion barriers and fuel their career ambitions. 🔥 💪 #iwd2024 #iwd2024womenleadingtheway #swam #beamazing