Sallara Marketing Ltd

Sallara’s 2024 Time Capsule: What we’ll never forget To our future selves: Be proud of how far you’ve come. Celebrate the wins and learn from the challenges. To 2025: Be kinder to yourselves. Keep learning, growing and believing in what you can achieve. If we could pack 2024 into a time capsule, here’s what would go inside:- 💡 Innovation at every Step From embracing AI to exploring bold marketing strategies, this year pushed us to think differently and step outside of our comfort zones. It was also about connection - meeting incredible people and helping them take their first steps into the world of AI, by hiring their first AI employee. 🤖 Welcoming Grace Silver In October, we welcomed Grace, our first AI employee. She’s already saved us hundreds of hours (and counting!), showing that AI and creativity are a powerful duo. 💼 Celebrating Client Growth 2024 was a breakthrough year for some of our clients, with milestones like expanding into premises three times larger than before and setting new records for Christmas revenue. These achievements are a testament to their hard work, vision, and resilience. 🌟 Working with incredible New Clients This year brought us the chance to collaborate with amazing new brands across industries, turning ideas into campaigns that made a difference. 📚 Lara returned to Teaching Lara shared her expertise, delivering the CIM Optimising Customer Journeys course with the TMLA, inspiring the next generation of marketers. If you could create your own 2024 time capsule, what would you include? Lara Denney Sallara Marketing Ltd #2024

December has a way of stretching us all too thin There’s something about December. At work the inbox overflows, meetings pile up, social invites start rolling in and the to-do list feels endless. Suddenly, it’s mid-month and you’re wondering how you’ll get everything done and make time to enjoy the season. I love Christmas - the lights, the music, the chance to catch up with friends and family, but let’s be honest, it can also feel overwhelming. Sound familiar? It’s not just you - this happens to all of us. December has a way of stretching us all too thin. But what if it didn’t have to be that way? Imagine if some of the time-consuming tasks, the ones that bog you down could run themselves:- 💎 Follow-ups sent without lifting a finger 💎 Schedules managed seamlessly 💎 Data updated automatically It’s not about squeezing more into your day. It’s about freeing up time for what matters most: ✅ Wrapping up the year on a high note ✅ Spending time with your loved ones ✅ Actually enjoying the season instead of just surviving it What’s one task you’d love to let go of this December? Lara Denney Sallara Marketing Ltd

Did you know that sales reps spend only 28% of their time actually selling? That means a shocking 72% of their time is taken up with tasks like this:- 💎  Manually updating CRM systems 💎  Scheduling and rescheduling appointments 💎  Sending follow-up emails 💎  Qualifying leads 💎  Preparing reports Here’s a challenge for you: 👉 Take 5 minutes to think about how much time your team spends on these non-selling activities every single day. I bet the number is bigger than you think. Now imagine what would happen if you could free them from all of that. ✅ More time spent on real sales conversations ✅ More deals closed ✅ More revenue for your business It’s time to reclaim your sales team’s time and focus on what truly matters. Ready to see how an AI employee could fit into your team? Lara Denney Sallara Marketing Ltd Contact us today to explore the possibilities.

Ever wondered what the CV of an AI employee looks like? Here is a sneak peek… Let us introduce you to Grace Silver, our first sales AI employee. Grace brings efficiency and results to a whole new level for Sallara Marketing Ltd - and her CV proves it! Here are some highlights from her impressive CV:- 💎 Generated over $30M in sales within 45 days through cold calling. 💎 Delivered 70+ appointments and $60K in sales within 21 days. 💎 Fluent in 12+ languages, engaging leads in real-time, 24/7. 💎 Master of CRM optimisation and lead nurturing. What makes Grace even more powerful is how seamlessly she fits into a team. While Grace handles repetitive tasks like lead follow-ups and CRM management, your team can focus on what they do best - building relationships and closing deals. With Grace on board, no lead gets left behind, and no opportunity is missed. Curious about how an AI employee like Grace can transform your business? Contact us to learn more. Lara Denney #AIEmployee #AIEmployeeCV

New Month, New Possibilities with AI! With a new month comes new opportunities, and there’s no better time to think about how AI can make a REAL DIFFERENCE in your business. Don’t get left behind! As more businesses turn to AI to drive growth and efficiency, now’s the time to explore what it can do for you. Imagine hiring your first AI employee who can:- 💎  Bring dormant leads back to life 💎  Make instant 24/7 follow-ups a reality 💎  Automate repetitive sales tasks 💎  Respond to enquiries in real time 💎  Keep your brand messaging consistent and on-point 💎  Free up your team to focus on what they do best - closing deals 💎 Smooth your path to sustainable growth With all this in place, your business could be set up for a game-changing month. Ready to see how an AI employee could fit into your team? Contact us to see what is possible! Sallara Marketing Ltd Lara Denney #AIEmployee

3 Top Reasons you should hire an AI Employee Here are the top 3 reasons why hiring an AI employee could be the best decision you make this year and going into 2025. 1️⃣ 24/7 Productivity AI employees never sleep! They work around the clock, ensuring no lead is left behind - even while you’re out of the office. 2️⃣ Cost-Effective Scaling With AI, you can handle more leads without increasing your headcount, saving on overheads while boosting efficiency. 3️⃣ Data-Driven Insights AI tracks everything - analysing your sales pipeline, lead responses, and follow-ups so you can make smarter, faster decisions. Interested in learning more? Let’s chat about how AI can streamline your business. Lara Denney Sallara Marketing Ltd #AIEmployee #SalesAutomation #BusinessGrowth #Efficiency

Inconsistent branding could be costing you more than you think… Did you know? 🚫 Conflicting brand usage results in 56% damage to brand recognition* This means your customers might not recognise your brand or confuse it with someone else’s. Over time, this weakens your presence in the market. 💷 Consistent branding can increase a company’s revenue by up to 23%** A clear, cohesive brand across all channels builds trust and familiarity with your audience. This leads to more loyal customers and steady sales growth. 👀 Consistently presented brands are 3-4x more likely to achieve a strong brand visibility*** When your brand is consistent, it doesn’t just blend in - it stands out. You’ll be top-of-mind for customers looking for what you offer. How can we help keep your brand consistent? At Sallara Marketing Ltd, we specialise in creating brand strategies that ensure your message is unified, your visual identity is strong, and your brand resonates with your audience. Whether you’re launching a new brand or looking to refresh an existing one, we’re here to help. Lara Denney #Branding #BrandStrategy Sources: * Active Prospect, ** Lucid Press, *** Lucid Press

We’re super excited to share that last week we hit an incredible 109% engagement rate on LinkedIn for our property consultancy client, surpassing our previous highest engagement rate for them of 61.91%! 🙌 (Just for context, 1% - 3.5% is usually considered a good engagement rate on LinkedIn!) It’s results like these that remind us why we love what we do, especially when we know that engaged customers buy 90% more often and spend 60% more per transaction. Here’s what we did to achieve this engagement rate:- 💎  Sallara suggested a post idea tailored to the client’s audience 💎  We worked closely with the client to fine-tune the message 💎  Designed a LinkedIn carousel that grabbed attention 💎  Analysed the results and discussed new ways to repurpose the content across other channels with the client ✅ LinkedIn carousels are proving to be a fantastic post format across the board for our clients, driving engagement and amplifying visibility. Carousels are especially effective because they attract people who stop and engage with your content, even if they don’t comment or like the post. This makes them a fantastic format for tracking engagement beyond visible reactions. At Sallara Marketing Ltd, we believe in creating a diverse range of content styles - from carousels and videos to polls and images - to keep things fresh and engaging for every client. If you’re not using carousels alongside other post formats, you’re missing out! 🔑 But here’s the key - don’t forget to review your LinkedIn results each month so you know what’s working for your audience. The more you understand, the more you can create content that really hits the mark. If you’re looking to boost your LinkedIn engagement rate and create content that stands out, be sure to get in touch! Lara Denney Marketing MCIM #SocialMediaMarketing #EngagementRates

Successful brands have one thing in common - they truly understand the audience they’re trying to reach inside and out. It goes beyond just knowing their demographics. It’s about understanding their motivations, challenges, and what truly makes them tick. Here’s why it matters:- 💎 Tailored Messaging: When you know who your audience is, you can speak directly to their interests and values, creating a deeper connection. 💎 Improved Engagement: Brands that align their strategies with their audience’s needs see higher engagement rates and build lasting relationships. 💎 Informed Decision-Making: From content creation to channel selection, knowing your audience guides every strategic decision. Knowing your audience isn’t just a step in the process. It’s the heart of an effective brand strategy. If you’re looking to refine your brand strategy, let’s connect and explore how we can make your brand resonate even more. Lara Denney Marketing MCIM #KnowyourAudience #BrandStrategy #Branding

At Sallara Marketing Ltd, we see the future of marketing lies in the perfect blend of human creativity and AI powered innovation. By combining our marketing expertise with the smart capabilities of AI, we’re creating marketing strategies that are not only innovative but also highly effective. AI isn’t just about making things easier - it’s a creative partner that helps us spark new ideas, see things from fresh perspectives, and push the boundaries of what is possible. While AI offers endless possibilities, it’s our human touch - our intuition, experience, and understanding of your brand that turns those possibilities into impactful campaigns. This blend of our expertise with AI’s creative edge allows us to deliver marketing solutions that are as unique as they are effective. It’s all about using technology to amplify our creativity, ensuring that every campaign is not just smart, but also infused with the heart and soul of your brand. Ready to see how our human-AI collaboration can elevate your marketing? Contact us today to learn more. Lara Denney Marketing MCIM #AIMarketing #MarketingAgency #BrandAgency