Samphire Marketing+Web

Wishing all our clients, partners and friends a Merry Christmas and Happy New Year. Thank you again for working with us this year. Our offices are closed for the holidays from Friday 20th December until 2nd January, but we will be working on pre-agreed projects and checking for urgent messages. Have a good one Sam and the Team xxx

The Boasting Letter 😇 👩🎓 🥇 Do you remember The Christmas Letter? Or as my Mum called it, The Boasting Letter? You open a Christmas card from someone you haven’t spoken to in years, and out falls a long, typed, carbon copied, sickening spiel of their family's successes. Kid 1 got into Oxford, Kid 2 Captained the Hockey Team and all whilst the Dad (always the Dad), secured an amazing promotion. Thankfully those days seem to have passed but it doesn’t hurt to reflect on successes sometimes, and I haven’t talked about the 'Actual Day Job' much recently, so here are a few things we’ve achieved at Samphire Marketing+Web this year…. ·     Totally rebuilt, largely rewrote and fully updated 3 websites that were really getting creaky for St Austell Printing Company St Austell Conference Centre and St Austell Business Park to future proof them, improve their SEO and make them a lot easier to manage. A real team effort. ·     Helped two e-commerce brands we work with, who have both had a very challenging year, drive a steady stream of income through their Google Ads, so they could keep their heads above water and focus on other parts of their businesses. ·     Added a new SEO and Google Ads Specialist to our team, thanks to a connection made through the fantastic Women in Tech SEO Community (thanks Areej AbuAli!). ·     Worked with a hospitality client to get their new gift shop up and running online, so that it is now trading well for Christmas. This involved setting up and optimising Google and Meta Shopping ads and working on their SEO, so their shop listings came up organically from a standing start. ·     Wrote, developed and are now teaching a brand-new course for Future Skills Institute, Truro and Penwith at Truro and Penwith College for their Multichannel Marketer Apprenticeship. ·     Wrote, developed and taught a new AI in Marketing Workshop for Future Skills Institute, Truro and Penwith, to keep their Marketing Apprentices up to date. ·     Reorganised the Cookie Management set up for a whole bunch of clients, to bring them up to the standard required for Google Consent Mode 2. ·     Implemented and managed Black Friday Sale promos on Google Ads, Microsoft Ads and Meta Ads for what feels like the most competitive Black Friday ever for several e-commerce clients. ·     Helped a local CIC get its two websites and multiple Social Media channels back under control and up to date after a lengthy period of neglect. ·     Spent time with the CFO of one of our larger brands to make sure they fully understand our reports, how bidding and budget management actually works across the Google, Microsoft and Meta Ads, and are happy with the KPIs we work to. ·     Oh... and Scratchie won the Village Dog Show, officially the (Joint) Best Dog in St Keverne, with a Highly Commended for his attempt at Best Trick. Happy Christmas everyone. Do get in touch if you’ve got a problem we can help with in 2025. Sam x

Our latest Case Study - 3 websites fully rebuilt, updated and migrated for St Austell Businesses. St Austell Printing Company https://bit.ly/3BXGHTD #WebsiteDevelopment #WebDeveloper #WebMigration #SEO

We are busy and looking for at least one more regular freelancer to join our team at Samphire Marketing+Web. You need to be UK-based, fully competent in Google Ads (preferably with e-com experience), GTM, Conversion Tracking and managing Consent issues. If you also have some dev skills in Shopify and/or Woo Commerce, that would be great. We work with UK companies mostly in the SME bracket, so budgets are reasonable but limited and all our team are based in the UK. If you're in the South West, even better. Please drop me a message or comment below if you are UK-based with those skills and would like a chat. Thanks. Sam #PPC #GTM #Freelancers #TrackingGuru

Backlinks are another thing we nag a lot of clients about. Here are some simple ideas from @rio_seo on how to get qualitybacklinks, that any business could implement. #SEO #Backlinks #MarketingTips https://bit.ly/3ZGkbbB

As you've probably gathered, I had a great time at brightonSEO and learned lots. I've added a blog to our site with all the key learnings, make a cup of tea first, it's kinda long... https://lnkd.in/esBFT99V #SEO #BrightonSEO #MarketingTips

We are constantly reminding clients to add Alt Text to images. @SEJournal explains why in this blog from @martinibuster https://bit.ly/3Bd257c #SEO #MarketingTips

Currently getting organised and packing for @BrightonSEO. Let me know if you're going to be there and fancy a catch up! I'm around Wednesday evening until Friday. Sam #BrightonSEO

Are you managing (juggling?) multiple Instagram accounts and finding it hard to keep all the balls in the air? This blog from @Hubspot might help... https://bit.ly/3zDGUup #MarketingTips #Instagram

If you want to build organic traffic, Build Your Brand! Why Brand SEO matters - an insightful blog from @SEJournal https://bit.ly/4ejXK0A #SEO #MarketingTips