SBC News

"Investing in the right tools benefits not only your traders but also your business as a whole. With an easy-to-use user experience, you can streamline betting operations and maximise efficiency for every match. These tools also maximise revenue and protect the business from financial losses. "Whether your goal is to attract new users or retain experienced traders, the right tools will position your business for long-term success in a competitive market." Bayes Esports' Frederico Ribeiro writes about the critical dynamics that must be successfully implemented to witness any success within the esports arena.

Michael Auer of OpenBet’s Neccton examines how robust player protection tools can address the risks that Brazilians currently face in order to facilitate a safer experience. "Brazil presents a new frontier for the global gaming industry, and operators must prepare themselves to protect players in a regulated market that is still in its infancy. By committing to tackling problem play head-on, brands can demonstrate they are a reliable and responsible source of entertainment, while taking steps to safeguard against the real financial threats some Brazilian bettors face."

"In 2025, we anticipate that the UK betting landscape will continue to evolve with a greater emphasis on personalisation and real-time interactions as bettors continue to expect more instantaneous experiences." Matt P. details how the UK betting landscape could evolve through 2025, in addition to reminiscing on the catalysts for a best year yet and revealing which regions have been pinpointed as key to success during the coming 12 months.

After detailing that the past year has represented "another remarkable chapter" for Continent 8 Technologies, Justin Cosnett looks a number of notable accomplishments, as well as touching on how the company is helping to mitigate one particular issues that is on the rise. "As cyber threats became the new normal in 2024, it is unsurprising that we observed a record number of customers adopting our managed cybersecurity services."

"We should not forget about the importance of data detailing. Today it is no longer enough to have simple metrics like the number of registrations and the number of FTDs: modern advertisers and advanced media buying teams look much deeper, including the use of cohort analysis functionality. Choosing a software partner that can provide such detail is an important task for the operator." Alanbase Chief Product Officer Arthur Yulbarisov chats to SBC News about the importance of data in affiliation. https://lnkd.in/eVx3tswq

"In the fast-paced world of online gaming, hesitation can be costly. Research reveals that players typically decide whether to make their first deposit within the first few minutes of signing up (35 seconds to 7+ minutes on average). If they delay, the likelihood of them leaving “to think about it” and never returning increases significantly." Mares Shamzhy, CEO and Partner at LalaStars, provides insights into how the affiliate program leverages innovation to enhance player engagement, foster loyalty, and drive efficiency. https://lnkd.in/eV3NCJZk

"While the recent news about the bonus ban in Brazil is certainly a curveball, we remain optimistic about the long-term potential of the market. The reality is that a regulated market provides stability and a level playing field, which is beneficial for both operators and affiliates." Felipe Pereira, Editorial Director of SitedeApostascom, a Leadstar Media brand, chats about the upcoming Brazilian market launch and how affiliates can navigate a tricky regulatory environment. https://lnkd.in/eGiYyqiA

Hector Fernandez has been named CEO of #Apollo – the holding company formed to acquire IGT’s Gaming & Digital Business and Everi Holdings Inc. Daniel Cohen, Partner at Apollo, said: “We are thrilled to name Hector Fernandez as the future CEO of the combined enterprise." 🗣️ “I couldn’t be more excited to be part of this journey with IGT Gaming and Everi,” added Fernandez on his new role. “I look forward to partnering with the very talented teams at both companies, as well as the Apollo team leading the transaction.” Following the transaction close, Nick Khin, President of Global Gaming at IGT, will lead the combined enterprise as Interim CEO until Fernandez assumes the CEO role

BetBoom has become the official betting partner of the Ultimate Fighting Championship (#UFC) in Latin America – excluding Brazil 🥊 🗣️  “We’re beyond excited to be the official betting partner of UFC in Latin America! UFC is all about passion and adrenaline, just like BetBoom, and we can’t wait to bring fans even closer to the action." Igor S. 🗣️ "“We’re thrilled to take our collaboration with BetBoom to the next level by expanding the partnership to Spanish-speaking Latin America,” Nick Smith

Controversy in #Argentina, as the Argentine Football Association (AFA) has banned referee Matías Beares due to match-fixing offences ⚖️⚽ As reported by SBC Noticias, an investigation was first launched after a joint complaint was put forward by the Lotería de la Ciudad de Buenos Aires de Buenos Aires and operator bplay 🔍 According to the AFA, Beares placed two bets on the second Argentine division match between Deportivo Morón and Almirante Brown, conducting a “serious offence’” by breaking the referee code under AFA regulations 🙅