Scruffy Dog Creative Group

Enter the world of dreams… Congratulations! You’ve been invited to the long-awaited exhibition of Gustav Le Croix’s latest collection. What does the elusive, experimental surrealist have in store this time? Upon entry, guests are met with a gallery of colourless canvases. Perched in the middle of the room is Gustav’s latest creation, ‘The Dreamweaver’. At the slightest touch of a curious guest, the blank walls give way to a kaleidoscope of colour, the empty canvases now gateways to multi-sensory adventures. ‘Dreamweaver’ is our new Artainment immersive experience concept that transports guests to Gustav’s dreamworld. Guests can paint the surroundings with their fingertips, dance with mythical sea creatures, swing in the clouds, or search for the legendary Gustav himself. Ready to see reality turned inside out, upside down, and transformed into a place beyond your wildest, weirdest, wackiest imagination? Step inside. #DreamWeaver #FEC #FamilyEntertainment #themedentertainment #experiencedesign

We’re heading to Riyadh for the IAAPA Middle East Trade Mission from 17th – 19th February! Malik Al Asadi, our Group Projects Director, and Tim Beavis, our Marketing & Content Manager, will be there to connect with industry leaders and discuss the future of entertainment design and delivery. If you’re going too, let’s chat! Start Your Story… #IAAPA #TradeSummit #Riyadh #Marketing #IndustryLeaders

Welcome, the Year of the Snake! Everyone at Scruffy Dog Creative Group wishes all those celebrating a very prosperous Chinese New Year 2025. May this special year be filled with wisdom, insight, and renewal. #YearOfTheSnake #ChineseNewYear2025 #LunarNewYear #HappyNewYear #ProsperityAndRenewal

Meet Tim Beavis, Scruffy Dog Creative Group’s Marketing and Content Manager. With a background in the music business and experience capturing promotional content for bands, Tim’s career has taken him through a variety of creative roles. Now he's in charge of overseeing marketing operations and content creation for us at Scruffy Dog Creative Group.   We were excited to sit down with him and hear some insights into his daily responsibilities and highlights from some of the most memorable projects he’s worked on so far. Watch the full interview to learn more about his journey.   #ScruffyDogCreativeGroup #Marketing #ContentCreation

Introducing Just Because - Art & Décor, the boldest addition to the Scruffy Dog Creative Group family.   Established to provide a new level of wow for hospitality, F&B and luxury residential, operating from London, Barcelona and Dubai.   Just Because isn’t there to follow trends; they set them. Specialising in creating art & décor that demands attention and creates spaces that leave people awestruck. From bespoke feature furniture and eye-catching statement sculptures to custom wall wonders and monumental public installations, our pieces don’t just fill spaces — they make them.   Step behind the curtain and discover how we transform daring ideas into stand-out pieces. It’s all done in-house with a little help from cutting-edge tech, skilled artisans, a touch of madness, and a dash of mischief — no compromises, no cookie cutters, just unforgettable pieces.   Be Bold. Be Daring. Be Different.   Why? Just Because… #JustBecause #LuxuryInteriors #HospitalityDesign #CustomMade #StatementFurniture #Sculpture #InteriorInspo

Meet Erin Rhodes, our Document Controller at our UK Factory facilities! With a wealth of experience in the construction industry, Erin has brought her expertise to the themed entertainment world here at Scruffy Dog Creative Group. #Meettheteam #TeamSpotlight #documentcontroller #themedentertainment

A Year of Creativity & Magic-Making Around the Globe at Scruffy Dog Creative Group!   From groundbreaking projects to exciting new ventures, 2024 has been a year to remember!   This year included design and delivery for Giga projects in KSA and the US, such as Qiddiya and Universal’s Epic Universe, as well as award-winning designs and prestigious heritage projects in Europe, including one of the Royal Palaces in the UK.   We also established a new branch for theming and attraction delivery services in Riyadh, KSA, and launched Cuddle Creative Works, our Brand, Activations & Events division. In its first year, Cuddle delivered amazing projects for the NFL, LEGO, and more!   Looking ahead, 2025 promises to be even bigger, with three of our projects and some of the world’s biggest attractions set to open! We’re also expanding further in the Middle East with a new production facility in Riyadh opening this spring, and Cuddle Creative Works and M.A.D Models services making their debut in the UAE with their very own dedicated team.   And if that wasn’t enough, we’re launching something special for our hospitality clients in Q1. Why? Just because… you’ll see!   To be continued…   #ScruffyDogCreative #ImmersiveDesign #CreativeExcellence #ExperienceDesign #JustBecause2025

We’ve all been there: crouching behind the couch, watching Santa shimmy down the chimney. As he munches on the mince pies, curiosity gets the better of you — you sneak over and peek inside his giant sack of presents. But wait... it’s bigger on the inside! Irresistible, right? You climb in. OH NO! Before you can say “ho ho ho,” Santa pulls the drawstrings and heads back to his sleigh. Introducing ‘Santa Claus-trophobia’, our festive and playful Escape Room Concept! Guests find themselves inside Santa’s infinite sack of presents, solving festive puzzles to alert the big guy to the mishap and make it back home in time for Christmas. #SantaClaustrophobia #EscapeRoomConcept #ElfRebellion #InteractiveExperience #ThemedEntertainment #experienceDesign

It's Christmas Eve and the Great Lapland Candy Shortage has sparked a full-blown elf rebellion. Placards demand “Elves Not On Shelves”, reindeer are being shaved, and Santa is tied up with Christmas lights while the toy line crumbles.   It’s up to the guests to step in, deliver those much-needed sweeties and restore order before Christmas is lost forever! That’s right, Santa’s Workshop has gone off the rails in ‘The Elf Revolution’, our zany interactive trackless dark ride concept. There’ll be animatronic mayhem, blazing lights, and festive anarchy in this one-of-a-kind holiday adventure. Will you save Christmas, or will the elves’ rebellion change the holiday forever? #TheElfRevolution #DarkRideConcept #ElfRebellion #InteractiveExperience #ThemedEntertainment #experienceDesign

Meet Stanley Wong, IT Manager at Scruffy Dog Creative Group. With over 20 years in logistics, specialising in IT and Business Process Excellence, Stanley brought his expertise to SDCG after moving from Hong Kong to the UK. Transitioning into the entertainment industry has been a unique and exciting experience for him. "The entertainment industry offers an immersive experience that’s unique and new to me. I’m thrilled to use my background to support Scruffy Dog’s rapid growth. My advice? Be open-minded and ready to learn something new—you never know where it might take you!” Welcome to the creative side, Stanley! #TeamSpotlight #MeetTheTeam #CreativeTech #ITManager