Selbey Anderson

It's a powerful room when The Unicorny Marketing Show alumni get together. There is no marketing problem we can't solve. And last night we had a treat thanks to Benjamin Chilcott who ran an excellent and highly amusing competitive wine tasting for us all. Sadly I wasn't in the building to find out who *really* won 🤣 as I was at next venue setting up, but from what I saw everyone was a winner. HUGE thanks to: - AML Group and Robyn Simpson in particular for hosting us in such beautiful space - Nichola Fairley, Sophy Norris and Laura Taylor and other team members and team captains for organising and running things And of course to our amazing alumni from The Unicorny Marketing Show.

🎧 Listen to the full episode for Tas’s perspective on effective consumer insights and practical research tips. Links in the comments below 👇 #ConsumerInsights #MarketResearch #CustomerUnderstanding

🌟 BIR launches second edition of The Recyclist 🌟👉 https://lnkd.in/epYvvTfX 📖 New flagship magazine widely lauded by our members 📈 Second edition increased to 60 pages 🏆 New Industry Recognition section introduced BIR is proud to announce the launch of the second edition of #TheRecyclist, the biannual magazine created for our members as well as for key stakeholders across the world. 🌏 The magazine is the brainchild of BIR President Susie Burrage OBE and is supported by The Recylist editorial team including Ibrahim Aboura, BIR Communications Chair, Arnaud Brunet, BIR Director General and Elisabeth Christ, BIR Communications Director. Showcasing the importance and breadth of #globalrecycling, the magazine aims to decisively contribute to a sea-change in the industry’s reputation, highlighting the many aspects of the #recyclingbusiness and how vital it is to the global #circulareconomy.♻️ The pages bring #globalnews and views from the across diverse and vibrant #recyclingindustry, providing readers with a breadth of articles including first-hand BIR insights on its most important initiatives, as well as exclusive interviews from global industry leaders. Covering everything from #recyclingsemantics to #education, the second edition includes features on: 🗣️The #BigInterview around the language and lexicon of #recycling and why the use of words such as waste needs to change 🌍#MemberSpotlight with a focus on #internationaltrade 🎓The importance of #education and the launch of the #BIRAcademy to raise awareness about the recycling industry 👩💼 #YoungMemberSpotlight: A career pathway to a better future, looking at the opportunities that #recycling affords its workers 📢 #Advocacy initiatives by the BIR Shaping a BIR Secretariat fit for the future 🏙️A look at the dynamic city of #Singapore, host to this year’s BIR Convention. ✨“I'm absolutely thrilled with the second edition of The Recyclist,” says BIR President Susie Burrage OBE. “We've expanded it to 60 pages, packed with a variety of insightful articles and topics. This edition also gives a bigger voice to our members, who have shared their valuable perspectives and opinion. I'm particularly excited to introduce a new section dedicated to #IndustryRecognition. This is our opportunity to honour the exceptional leaders who have made significant contributions to the #recyclingindustry. Their hard work and dedication have been instrumental in driving our industry forward.” 📅 Participants at the BIR World Recycling Convention in Singapore will be given an advance hard copy of the magazine while our members at large will be receiving theirs over the coming days via post. 💻A digital copy of The Recyclist can be accessed here.📲 https://lnkd.in/g_k-aJnk #TheRecyclist #Recycling #CircularEconomy #BIRSingapore2024♻️

Marketing to Niche Markets? ABM is the Answer!   Industrial companies often serve niche markets, which makes broad marketing ineffective and irrelevant. ABM allows you to laser-focus your efforts on the high-value accounts that matter most.   Instead of casting a wide net, ABM helps you invest in precision-targeted campaigns, ensuring you reach the right decision-makers within specialized industries. Getting the reach right can be a challenge, but if you do your research, and execute well, you should aim for a reach of 70-80%. To me, it makes sense to reach the accounts that matter to your business, instead of spreading your advertising budget thinly and risking a high wastage. The opposite is airport advertising which for many B2B companies equals low reach, low precision, and a lot of wasted advertising spend. Reach is one thing. Relevance is another. Your creative strategy must be based on insights and a deep understanding of the buying group. Your expert creative team will then deliver creative work that makes your company stand out. To succeed, your team must have a passion for complex industrial environments. My experience in advertising has taught me that your mileage is better when you work with a creative team, that sees B2B communication as a challenge, not a bore. What is your experience? Does your messaging stand out?   If you're targeting niche markets, let’s talk about how ABM can boost your ROI. Visit our landing page and learn how other industrial companies not only got the Reach and the Relevance, but also got the results they deserve. https://lnkd.in/dGpGg-7U   #ABM #NicheMarkets #B2BMarketing #IndustrialMarketing

It’s that time of year when strategies are being curated, budgets set, and businesses look ahead to achieve that infamous word: Growth.   There’s no single "right" way to grow—despite what’s often communicated in the marketing world—but there are several components that enable it to happen.   At Burn, we spend our time helping clients ensure the foundations are in place to drive and enable growth. From data and strategy to operations and technology, each plays an integral role in making growth possible.   Getting the foundations right makes a business smarter, more sustainable (not just in the green sense), and deeply rooted in the customer. It means a brand and business can work harder with multiple levers to lean on, adapt more easily, become more profitable, and, most importantly, deliver on its brand promise.    We’ve pulled together our thoughts for anyone looking for help with strategy and planning, operations management, and data and tech in the coming weeks and months (not your typical marketing advice). It’s free and we don’t need your data. Link to the asset here: https://lnkd.in/eYhh2ixd #Marketing #Growth #Strategy #GTM #Transformation #Technology #RevenueOperations

What a night at the IPA (Institute of Practitioners in Advertising) Effectiveness Awards 2024 celebrating our win 🎉 We took home an award with our first ever submission, in collaboration with Vanguard | UK & Europe, the7stars, The Nursery Research & Planning, and Analytic Partners for our 'Value to Investors' campaign. Extremely proud of this achievement and all of the teams involved in the creation of this campaign. Find out more about the win: https://lnkd.in/eP9eavkZ #IPAEffectivenessAwards

Is a Long Sales Cycle Slowing You Down? ABM Can Help!   From my many talks with industrial companies, there is one thing that stands out: a longer and longer buying journey, and the feared “no-decision” stalemate. Industrial companies often face sales cycles that last months or even years. Keeping potential clients engaged over that period is tough. ABM (Account Based Marketing) could be the solution.   With ABM, you can craft multi-touch, personalized campaigns that keep your key accounts engaged, nurturing relationships over the long haul and ensuring you stay top of mind. I recommend working with intent data allowing you to respond and engage when potential customers start consuming content that is relevant to your business.   If long sales cycles are a challenge for you, why don’t you visit our landing page and learn how other industrial companies have shortened their sales cycle. https://lnkd.in/dGpGg-7U   #LongSalesCycle #ABM #IndustrialSales #B2BMarketing

We’re delighted to announce that IGNIFI has been ranked in the top 20 agencies in the PMGroup Worldwide Ltd 2024 PMLiVE’s Top Forty Creative Healthcare Agencies UK list. Read more here: https://lnkd.in/eRPsTTsu

Selling complex industrial products can be a tough nut to crack. Industrial products are inherently technical, making it challenging to effectively convey their value to diverse decision-makers. With Account-Based Marketing (ABM), you can simplify this process. By tailoring personalized content for each stakeholder in your target accounts, ABM breaks down complex concepts. Engineers get the technical details they need, while executives receive strategic insights. This strategic approach ensures that every decision-maker comprehends the value of your solution. Our industrial marketing recipe involves in-depth knowledge of complex markets, navigating B2B environments, and leveraging award-winning strategic and creative skills. What challenges do you face in industrial marketing? Check out our industrial ABM guide to learn more and discover how others have benefited: https://lnkd.in/dGpGg-7U #ABM #IndustrialMarketing #TechSales #B2BMarketing