trumpet 🎺

Appreciate you xo

"Humans buy from humans" Emily Capleton, Product Marketing Manager at Juniper Education Group. Juniper Education needed a faster, more personal way to engage decision-makers. The solution: Trumpet 🎺 Using personalised Digital Sales Rooms (Pods) with short videos—intros, call recaps, and tailored summaries—Juniper gave buyers the info they needed, when they needed it. 🎥 The results: ✅ Higher engagement ✅ Faster sales cycles ✅ Stronger relationships Read the full case study in the comments. 👇 #SalesSuccess #Trumpet #EdTechSales #BuyerEngagement

They're on to me...

How I Closed a “Closed Lost” Deal with trumpet 🎺 Yep, you read that right—Closed Lost. Let me set the scene. I first engaged with this company in September last year. The end users were desperate for Trumpet, but C-Suite were hesitant. I managed to get a meeting with some senior decision-makers, but I didn’t walk away feeling confident. Then, the worst happened—we lost our Champion (Global Director of Sales) as they moved on to another company. At this point, I changed the deal to Closed Lost. But I kept my Trumpet Pod up to date: ✅ Added steps to the Mutual Action Plan ✅ Tagged them in our Roadmap page with new updates ✅ Reverted back to our Business Case page Then, after what felt like forever, I got that notification—their CCO opened my Pod. Not only that, but they started sharing it with 5+ stakeholders I hadn’t met before from different business lines. They watched videos of me walking through our proposal, business case, and ROI breakdown. They were diving into every detail. 🤩 This was GOLD. I could now connect with the right stakeholders—people I was previously blocked from speaking to. Three weeks later? Deal closed. 🚀 Why I Wouldn’t Have Closed This Deal Without Trumpet: 🎯 A Centralised Buyer Journey My Pod became the single source of truth for all key resources. My prospect could easily share it with decision-makers—even after we had walked away from the deal. More than just documents, the Pod included: Bespoke walkthrough videos explaining the business case & ROI, their proposal, a personalised demo tailored for them etc 🔗 Multi-Threading at Scale: Trumpet analytics showed me 5+ new stakeholders I had never met before opened my Pod. I could connect with them individually in an authentic way and this gave me insight into internal discussions happening behind closed doors 📊 Accurate Forecasting: I committed this deal to my CEO with confidence and this changed my whole demeanour mentally. I was walking into discussions with confidence as I knew exactly who was engaging, down to: “XYZ has viewed your proposal walkthrough” & “XYZ has downloaded your proposal” PowerPoints and Google Sheets have their place, but they don’t tell a compelling story—especially to new stakeholders coming into the deal late… Want to see Trumpet in action with your own company-branded template? Comment “🎺” below, and let’s make it happen! Time to toot that horn! 🎺 #buyer #enablement #DSR #sales #b2b

Oh hi there!?

👀 Are you mapping out your customers’ buying teams? If not, you could be missing key decision-makers and slowing down your deals. Here’s why mapping out stakeholders is a game-changer: ✅ Expand your network: Build stronger relationships across the buying committee. ✅ Reach decision-makers faster: No more guessing who’s involved in the deal. ✅ Multithread with ease: Engage multiple stakeholders simultaneously. ✅ Stay ahead of competitors: Speed up the sales cycle with targeted outreach. 🚀 That’s where trumpet’s Org Chart feature comes in 🚀 Whenever someone enters a Pod, trumpet automatically creates an org chart in your Insights dashboard, enriching each contact’s info—name, job title, email, and LinkedIn profile. Plus, you can manually add contacts to keep everyone in the loop. You’ll stay one step ahead with trumpet. 🥇 #sales #trumpet #multithreading #salestools #salesenablement

Meet a few familiar customer faces: 👇 ⏰ Deadline Debbie: Always in a rush. Keep it short, sharp, and solution-focused. 📊 ROI Raj: Needs the numbers. Bring case studies and hard data to the table. 🐢 Cautious Claire: Takes her time. Build trust, be patient—she’ll come around. If you think customer research is just a marketing thing... think again. The best sellers know that understanding buyers is key. Tailoring your approach to customer personas isn’t just smart—it’s what separates the top performers from the rest. Have a read of this week's Good Sales Stuff and find out how to get inside your buyer’s head. #SalesTips #CustomerResearch #BuyerPersonas #SalesSuccess

In their bed of lies...

How buyers buy has changed and the data is hard to ignore • 56% of deals are closed lost due to indecision as buyers are overwhelmed • They spend 95% of their journey without a sales rep • They're 77% of the way through their research before speaking with you • 2 in 3 decision makers are happy to spend $50k+ on an entirely remote or self-service purchase • Millennials now comprise 59% of B2B Buyers and favour digital self-serve channel But 84% care as much about the experience as the product. This means how you sell can be and should be your differentiator. I'm excited to be partnering with Pavilion for this webinar where we'll explore how to adapt your sales process to how buyers prefer to buy. I'll be joined by Nicola Anderson, Hannah Ajikawo and Adam Freeman to explore why sales teams need to adapt to today's market dynamics and what tools they need to put buyers first. We'll be discussing what it means for your go-to-market strategy and of course, how AI can help along the way. Plus, we'll explore why customer success is more important than ever. You'll walk away with practical tips to make your sales approach more buyer-friendly, whether you're leading a team or closing deals yourself. Register here https://lnkd.in/e5jU3Bdd

Not all closed lost deals stay lost... When her champion left and decision-makers weren’t convinced, Helena Clisby Senior Account Executive trumpet 🎺 marked the deal Closed Lost. ❌ But she didn’t give up, instead Helena... ✅ Kept her trumpet Pod updated (no spammy email follow-ups). ✅ Stakeholders got real-time notifications—keeping trumpet top of mind. ✅ Refreshed the business cases to stay relevant. Months later... 🚀 The CCO re-engaged. 👀 5+ unseen stakeholders viewed the Pod. 🎯 Helena reconnected with the right people—closing the deal in 3 weeks. Why it worked: 📌 A centralised buyer journey. 📌 Effortless multi-threading. 📌 Real-time analytics for confident conversations. 🔗 More details in the blog (link in comments below). #Sales #DigitalSalesRoom #B2B #ClosedLost #BuyerJourney #SalesSuccess