Sensu Insight

Did you catch our collaboration with Universities UK (UUK)? 🌟 We've developed the Universities Sector Tracker, a digital tool to monitor the sector's profile, public perceptions, and impact of key issues nationwide. 📊 Watch our video to learn more! Interested? Read about it in our blog👇 https://lnkd.in/e4_3kBrm #HigherEducation #PerceptionTracking #UniversitiesUK

With reduced consumer spending and rising costs, what do you cut? ✂️ At Sensu Insight, we use data to help your agency navigate tight budgets while achieving tangible ROI. ✅📈 Retail, manufacturing, hospitality, or non-profits—we all feel the pinch. But with the right strategies, you can still thrive. Read our blog 👇 https://lnkd.in/dJYUS2Vj #SensuInsight #PR #ROI

Is independent evaluation what your PR efforts need? Ask Lee Cullen, Director of No Brainer: ⭐️⭐️⭐️⭐️⭐️ "Sensu’s team offers unmatched measurement and evaluation, adding extra, independent analysis to highlight additional outcomes." See what we can do for your agency 👇 https://lnkd.in/e848kFXw #IndependentEvaluation #PR

Struggling to find the right employees? 🕴️♀️🕴️ Don't let rivals steal your next hire - maybe it’s time to benchmark your employer brand against competitors! Read more 👇 https://lnkd.in/e95zup8D #EmployerBrandReports #SensuInsight

Depending on the survey, some times could be more effective than others - read out blog post below. 👇 https://lnkd.in/e_r8vQb3 #CustomerSurveys #BrandReputationTracking

Evidence is everything - and #PR and brand development is nothing without research & data analytics. 📊 Don't find yourself building your brand without a plan, contact Sensu and let us draw the map for you! 📄🗺️ https://lnkd.in/dJYUS2Vj. #PR #SensuInsight #DataAnalytics

Ineffective #ESG communications can be a source for greenwashing claims and doubts 🤷♀️⁉️ Find out how to build trust and prevent misconceptions when it comes to your corporate comms here 🌎 https://lnkd.in/ePEjTXVM #Greenwashing #SensuInsight #CorporateCommunications

Running a survey is a tried-and-tested way to better understand your company's reputation. But are you doing it effectively? Read about the best time to send a survey here 📍🔗 https://lnkd.in/e_r8vQb3. #BrandReputation #SensuInsight

More than three-quarters of British consumers said they felt that environmental claims were misleading. The poll, conducted by Sensu Insight, serves to illustrate the wider dangers of greenwashing.

How to tailor your media targets... Refine media targets with impact analysis 💥 Instead of casting a wide net, use new methods to assess the influence and impact of online media. This allows PR professionals to refine and prioritise their targets based on potential influence on campaign outcomes. Rank media by influence and impact 💥 Rank media outlets not just by traditional metrics like category, circulation, or past reputation, but by their potential to influence specific campaign outcomes. This helps in understanding where to focus efforts and how to design effective campaign messaging. Track relative commercial impact using share of click metrics 💥 Use Share of Click metrics to analyse high-intent keywords and identify which earned media channels have the highest potential impact on sales. This approach helps in identifying media that effectively drive commercial outcomes, providing clear insights into where to concentrate marketing efforts. Read our blog to discover more tips and tricks, here👇 https://lnkd.in/eTuEj3WT #MediaTargets #ShareOfClick #PR