Check out the latest news from HCM Magazine for an exciting update on our partnership with PureGym. Together, we're leveraging the SH1FT Fitness "tech stack" of digital content, online learning our one-of-kind class delivery App to create a fully PureGym branded group exercise experience - both for members, and the rapidly expanding roster of fitness coaches who deliver classes.
🏃♀️🏋♂️ PureGym is preparing to launch four new group exercise formats – HIIT, weights, mobility and flexibility and spin – which have been developed in partnership with SH1FT Fitness. 🏋♂️🏃♀️ This is an extension of a collaboration between the low-cost operator and the group fitness provider that started last year. Four existing class formats have also been revamped: cardio, strength, core, and legs, bums and tums. Live in-club testing has been carried out and PureGym says the results have been positive. Hugh Hanley group director of personal training at PureGym says this will give members more variety, better experiences and greater access to innovative fitness programmes: “What drove us to partner with SH1FT is its approach to group fitness – simple, non-intimidating but effective. Together, we’ve created a suite of inclusive fitness classes where everybody is welcome, from complete beginners to seasoned athletes.” Click the link below for the full story. #HCMMag #PureGym #SH1FTFitness #Fitness #GroupExercise #Memberexperience