Shoptimised

We are thrilled to have won a Google CSS Spotlight award for Product Expertise. To be chosen from hundreds of entries, recognised for our expertise and now win two years in a row is a huge achievement and proud moment for our team. We live and breathe Google Shopping at Shoptimised and we are constantly striving to innovate and create the best software to help agencies and retailers achieve the best results. We hope to announce something new on that front very soon!

Is February a Missed Opportunity for Advertisers? After the holiday season rush, February often brings slower sales and tighter budgets. However, advertisers who are strategic with their spending can still achieve strong results. In our latest analysis, we explore how February's Return on Ad Spend (ROAS) has outperformed other months and why this short month may actually offer untapped potential for ecommerce brands.   Key takeaways: 🔹  February ROAS has been higher than in November (typically the top-performing month) 🔹  CPCs are lower, presenting a great opportunity to increase spend without raising costs 🔹  Certain sectors, like Furniture, performed exceptionally well during this time Want to know more? Read the full article for insights on how to maximise February’s potential! #GoogleAds #Ecommerce #GoogleShopping https://lnkd.in/geXw_TPh

A special shoutout to Sophie Waugh for being named our January employee of the month 👏 'Sophie has really hit the ground running in her new role. Experimenting with changes in ads and coming super prepared to meetings. She always has a positive attitude to requests and deals well with anything that clients throw at her.' Well done Sophie 💙 #wemove #employeeofthemonth #lifeatshoptimised

A big congrats to Linda Briggs for being named our employee of the month in December. ⭐ ‘In December, we implemented an incentive aimed at securing Boost Demos in support of Will. Linda demonstrated exceptional determination and initiative throughout the three weeks of this incentive. She was the winner for both Week 2 and Week 3, successfully pitching 17 demos and ensured they fully converted by liaising with Will , 15 Converted during this period. Importantly, she balanced this effort without compromising her existing responsibilities, maintaining over 98% of her client managed workload. This is a testament to Linda's strong work ethic and drive.’ Well done Linda 👏 #wemove #employeeofthemonth #lifeatshoptimised

It's a special day as we celebrate 3 employee milestones. 😍 Happy work-iversary to Claire Thompson, Kathy Broch from our Sales Team & Sean Riley from our performance team 👏 #wemove #employeeshoutout #workanniversary

Wishing Paul L. a very happy birthday today, we hope you enjoy your night away 💙

What a fun day we’ve had! 🎄✨ From Secret Santa surprises to exciting games, a festive quiz, and plenty of snacks, it’s been a celebration to remember. 🎁🎉 #ChristmasFunDay #WeMove #LifeAtShoptimised

A huge congratulations to Thomas Dytrych for being named November's Employee of the Month 👏 'Nothing is ever too much trouble for Will, he is a machine, he always goes out of his way to support and is a pleasure to work with, with a great attitude - never snappy, he doesn’t buckle under pressure, he is jolly, he doesn’t falter, he is superhuman. In particular he stepped up this month when Craig was off, was so busy himself but took so much time to explain things and keep on top of tasks for other teams as well as helping Zenah and Sophie. The 1st November intake was the most new clients this year with a combination of deals; normal, Irish feeds and international but he kept it all together so really deserves this credit.' Thank you, Will for your hard work and dedication! 🌟 #wemove #lifeatshoptimised #employeeofthemonth

We'd like to take a moment to recognise Craig Lewis our Performance Executive Team Lead for all of his hard work during the last 4 years. Happy Workiversary Craig 💙 #wemove #employeeshoutout #workanniversary

A special mention to Harri Proudfoot, one of our Senior Performance Manager's on celebrating 2 years with us today. Harri, it's been a pleasure to watch you develop in your career so far and we look forward to continuing working together for the years ahead 💙 #wemove #workanniversay #employeeshoutout