Here is some basic points to think about when using a professional photographer for your business.
Photography - 📸
✅Decide on a minimum shot list with your photographer. What images do you need and how many? Where are they being used? This means that nothing is missed and if time & the project allows you can try to capture shots not on the list.
✅Shooting on-location at your premises can take preparation. Photographers will arrange the scene they are shooting, but it’s best to get it looking the way you want it beforehand. Allowing your photographer to make small adjustments and focus on capturing the images.
✅When in a live setting, co-ordinate with the photographer beforehand and during to capture the main events (refer to point 1). Certain moments might need interaction with the camera, taking pause to get the best pose, framing and light. For example, capturing the moment someone receives an award on stage.
✅The quality and authenticity of the pictures you use, make an impression on a potential customer viewing your marketing content. Where stock photos and even now AI imagery have their place, producing real images that showcase what your business is doing, it’s products, services, places and people is a powerful marketing tool.
Show motion offer a range of photography services you can use across your marketing.
Visit www.showmotionmedia.co.uk for more info.
Next post in the series - Editing
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