Sixteenth

Our team had so much fun at Super Bowl LIX 🌟 Our talent Basement Gang was all over from Super Bowl Experience to Radio Row with Nickelodeon to watching the Philadelphia Eagles win in real time. Only 29 more weeks until football season starts again! 🙌 

"Creators often exist at the intersection of entertainment and real-time news, with their platforms seamlessly integrated into the daily lives of audiences worldwide. This unique role grants them significant influence, which, knowingly or not, comes with a deep responsibility—especially during socio-political and humanitarian events." Our US Director of Talent Amron Lopez was included in an article on Net Influencer in the piece titled "The Responsibility of Content Creators in Crisis Situations – 13 Experts Chime In." At Sixteenth, we guide our Creators to think deeply about the impact of their words. It’s about more than sharing content—it’s about sharing with purpose, empathy, and insight. We see this adaptability as a crucial skill set for a Creator to have in their toolkit. Read more of Amron's POV here: https://lnkd.in/dkpghaQc

“The Super Bowl is no longer just about the game - it’s about the entire content ecosystem surrounding it. It will be watched live in its long form, millions of times and in short form billions of times, through behind-the-scenes, creator-led content”, Sixteenth's President Victoria Bachan told LBBonline - Little Black Book when discussing Gen Z's viewing habits around Super Bowl LIX. “From documenting game-day experiences to starring in ad campaigns, Creators are transforming the event into a multidimensional platform. This approach not only extends the lifespan of their content, but also meets audiences where they are, delivering exactly what they want, when they want it.” Read the full article here: https://lnkd.in/dYhD5heW

Creators need space—not just to expand on where their creativity can take them, but mental and physical space to do what they do best — with the tools to make it happen. 🌟 The The Lighthouse Campus Festival with programming partners Tribeca Festival aims to support displaced Creators with production facilities, resources, and a powerhouse lineup of innovative talent. The event runs Feb. 11-12 in Venice, California. Read more here: https://lnkd.in/gbNDKksK

“You can no longer really have a media strategy for tentpole opportunities like this [year's Super Bowl] that do not include a Creator level." Our Global President of Sixteenth, Victoria Bachan spoke to CNBC about Creators heading to the Big Easy for Super Bowl LIX, stating that some brands have signed up to six-figure deals with some Creators to promote the event. Read the full article here: https://lnkd.in/ehGSCARj

🎬 That’s a wrap for Sixteenth at Sundance ✨ And our own Ashley Alexander was busy! ⭐ She sat down with Rhett and Link from Good Mythical Morning at The Impact Lounge to raise funds for LA Wild Fire Relief 💚 She hosted a demo in the YouTube Creator Lounge for Nami Matcha 🚀She spoke on The Creator Revolution panel at BrandStorytelling's first-ever Creator Day alongside Jo Cronk, NA President of Whalar, and Creator Michelle Khare, where they discussed how Creators are shaping culture like never before. Here's to all that's to come next 🤩 #SixteenthTalent #CreatorEconomy #Sundance2025

Sixteenth Talent's own Simon Squibb has had one incredible start to 2025. A few of his highlights? 📲1 Billion Followers Summit - At the three day creator conference in Dubai, Simon won their ‘1 Billion Award’ which recognizes exceptional Creators who drive social change contributing to shaping a better future through their platforms and… came with a $1M prize! 📚Simon’s debut book What’s Your Dream launched on January 16th. The book is the ultimate guide to empower readers on how to identify their own meaningful goals, remove barriers that stand in the way, and ultimately to build a richer, more fulfilling life. And then! In a week, it hit #1 on the Sunday Times best seller list! 🚀Elevator of Dreams launched this month in London where aspiring founders can pitch their business ideas and get feedback on social from Richard Branson and Simons’ social platforms 🔥In December, Simon’s socials had over 4 times the monthly views the BBC has, changing millions of people’s perceptions of what content creators can achieve We are so proud of Simon and all the incredible work he’s done this month, bringing inspiration and Good Influence to his audience (and us!!).

"I remember seeing WEF (World Economic Forum) in Davos on TV when I was at school back in Ukraine. I’d have never imagined that making videos on the Internet would lead to me being invited there. I came with Google and it was one of the best weeks of my life." We caught up with our talent Max Klymenko after his time at Davos which he said left him feeling optimistic about the future, and with 17 video ideas to film with the people he met there...all who are finding ways to collaborate to tackle the world’s biggest problems. We love seeing our talent bring #GoodInfluence to the world 🙌  #SixteenthTalent #CreatorEconomy #Davos

✨ Catch us at Sundance on January 25th! 🎬 We're thrilled that Sixteenth's own Ashley Alexander along with Jo Cronk, NA President of Whalar, and Creator Michelle Khare will explore how The Creator Revolution is redefining cultural relevancy with Creators leading the way in shaping trends. 🚀 2025 is set to be a year of unparalleled disruption and impact in the Creator Economy, and we'll be there to talk about it at BrandStorytelling's first ever Creator Day. 🌟 🔗 Learn more about the 2pm session here: https://lnkd.in/guhtcEMg #CreatorEconomy #CreatorRevolution #Sundance2025 #BrandStorytelling #ContentCreation

LinkedIn is transforming the game for Creators in the B2B space! #SixteenthTalent Coco Mocoe recently shared her insights with LinkedIn about building authentic, value-driven connections with audiences eager to learn and collaborate.   As a marketing expert turned full-time Creator, Coco is redefining how Creators engage with professional communities. Her perspective? Game-changing: "Whenever I post about a new podcast episode or trending topic, I get thoughtful comments from people offering fresh perspectives and unique expertise. LinkedIn rewards in-depth conversations—it’s not just one-sided shouting; it’s genuine, meaningful dialogue.” Read more on this space on LinkedIn's Marketing Blog and see what Whalar Group's Co-CEO and Co-Founder Neil Waller had to say: https://lnkd.in/eN6VhnWN #CreatorEconomy #SixteenthTalent #LinkedInCreators #MarketingInnovation #CreatorCommunity