Skout - The B2B Agency (PR and marketing)

Are you in your measurement era?✨ A big well done to our deputy MD Claire James, who has just taken to the stage at the B2B Marketing Expo! She delivered a thought-provoking talk to a packed out room, all about measurement and how to demonstrate the true value of marketing to your business. But don’t worry, if you didn’t manage to catch Claire’s talk, we’ve got you covered! You can check out our latest blog to see all of the key information and tips from the speech, here 👉 https://shorturl.at/wOF09 #B2BMarketingExpo #B2BMarketing #B2BPR #B2BComms

The big day is finally here! ✨ Our account managers, Rebecca and Isobelle, were up bright and early this morning, preparing for a busy day at this year’s B2B Marketing Expo! Our deputy MD, Claire, is also preparing for her speech tomorrow morning, discussing one of PR’s most fiercely debated topics: measurement and the industry’s ability to prove its value. Plus, Jack will be gracing everyone with his presence at the event tomorrow too. Why not come by, say hi, and see how we can support your business’s communication needs? We look forward to seeing you! 😊 Come and find us at stand B2B L-34. #B2BMarketingExpo #B2BComms

It’s all hands-on deck this week at Skout for the B2B Marketing Expo! 🚨 Our deputy MD, Claire James, is rehearsing for her big speech on measurement. No pressure here Claire, you’ll smash it! 💪 Meanwhile, our AMs are working diligently behind the scenes to prepare for the event, including organising their colour co-ordinated outfits (yes, it’s important). The event is taking place this Wednesday and Thursday in London, but there’s still time to register. Sign up here: https://zurl.co/mrdG #B2BMarketingExpo #Skout #B2BComms

Just under a week to go until the B2B Marketing Expo!📆 Which means it's just under a week until our deputy MD Claire James will take to the stage. Here's a little sneak peek into what she's planning for the big day 👇 #B2BMarketingExpo #B2BComms #B2BPR

Journalist pitching is an age-old challenge for PRs. Sometimes it can be difficult to know what a journalist might be looking for, or what information they need up front. Our wonderful account executive and expert pitcher, Honor Williamson shares her thoughts below 👇 #PRTip #MediaPitching #B2BPR  

Measurement in marketing, where do you begin? 🤔 It’s a complex topic that has been debated in the industry for some time, but thankfully, our Deputy MD, Claire James, is here to save the day. At this year’s B2B Marketing Expo in London, Claire will be presenting a talk on measurement, covering everything that B2B marketers need to know, including: ❓ Outcomes and impact - what's the difference 🛡️ How to shield your marketing budget 💪 Why there is power in the numbers To attend Claire’s speech and find out more about effective measurement strategies in B2B marketing, then sign up here to register for the event: https://zurl.co/ogx6 #B2BMarketingExpo #Skout #B2BComms

Calling all B2B marketers and PR trailblazers 🌟 We're looking for guests for Shaking the B2B Tree - a brand-new podcast that brings together the best and brightest in B2B marketing. Do you have unique insights, creative strategies or lessons learned in the industry? We want to hear your story! 🎙️ If you've thought outside the box, acted boldly and turned risks into results in the world of B2B PR and marketing, we'd love to chat to you. Interested in being a guest? Drop a comment or DM us to start the conversation. Let's shake the B2B tree together 🤝 🌳 #PodcastOpportunity #B2BMarketing #NewPodcast

Our director Claire Lamb and HR & operations manager Alexandra Gladwin (nee Mason) MCIPD attended the CIPD conference in Manchester earlier this week! As one of the largest HR events in the country, there were plenty of new insights and trends that they brought back to the office and told us all about. From new wellness initiatives and services to green energy schemes and AI.💡 They also took the chance to catch up and see our client Neil Pickering of UKG deliver a thought-provoking talk on maximising the ROI of your HR technology! Fascinating stuff. 🧠 #CIPDConference #HR #People #B2BPR

What does being employee-owned mean to us? Well our founder and MD Rob Skinner and HR & operations manager Alexandra Gladwin (nee Mason) MCIPD Gladwin will be discussing our journey as an employee-owned agency and much more at this year's eoa conference. If you've been looking into employee ownership, or would just like to discover a little more about it, you can catch our fabulous Skouts at the Telford International Centre on the 26th-27th of November. More information here 👉 https://zurl.co/eLQl #B2BPR #EmployeeOwnership #EmployeeOwnedBusiness #EOAConference

Did you know: 94% of hard hat employees say their mental health has suffered in recent years? 🧠 Our deputy MD Claire James and senior account manager Rebecca Brown recently attended our client Pirtek UK and Ireland's HQ to support the launch of #UnderTheHardHat — a multi-channel campaign raising awareness of mental health challenges in the UK's industrial sectors. Following eye-opening presentations from Ollie Ollerton of BreakPoint Academy & Lucas Whitehead of #ANDYSMANCLUB, the event closed out with a panel discussion exploring some of the key mental health challenges hard hat employees are facing (which too often go un-mentioned...) Working on powerful, purpose-led campaigns like this is something we're truly passionate about here at Skout. A huge well done to the teams involved, and watch this space for more exciting campaign updates! #B2BPR #B2BCampaign #UnderTheHardHat #MentalHealth #MentalHealthAwareness