We create ideas that stick – bringing together strategists, social natives, imagineers, wordsmiths, filmmakers, picture-painters, editors, media-wranglers and events planners, who, in a world of short-termism, build brands that refuse to be forgotten. We call that kind of thinking Cultural Endurance.
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If I didn’t have AA membership, I’d definitely want to use this bubble wrap drive-thru! Bumper levels of protection, an idea from the great team at Smarts, to drive awareness of AA Accident Assist. Huge thank you to everyone who hard to launch this awesome activation Helen Rainford Fleur McCoy Jessica Edwards Gabrielle Sarll Doug McPherson And a big shout out to Georgina B. and Tilly Payne 👏🏼👏🏼 great work. Will Harrison https://lnkd.in/ed3bjtsz
📣 Calling all finance professionals! We’re looking for a Finance Manager to join our growing team! If you’re up fancy joining a bunch of brilliant people and working on some of the world’s biggest brands, check out the role below ⬇️ https://lnkd.in/ectfXWRq
🎓 Class is in session! Our US President, Michael DaRe headed ‘back to school’ last week to talk all things Cultural Endurance at Columbia University.
Thanks Juli Falkoff for the invite to guest lecture last week at your Industry Insider class (at the Columbia University School of Professional Studies). Always a jolt of energy to talk with our future industry leaders. I was thrilled that the Smarts take on the importance of Cultural Endurance in brand marketing was something that struck a chord! It's also been a minute since I had to hustle through the quad to make it to class on time :)!
The 02 is here ⚡ Smarts Social, Creator Hub and PR teams helped launch Lynk & Co’s first full electric car model, the 02, to a global audience of media, influencers and car enthusiasts in Milan last month. “The Electric Banquet” was a feast for all senses as the new model was unveiled through an immersive experience with music, dance, digital art and culinary innovation! For those not in the room - they had behind-the-scenes access through the Instagram Broadcast Channel and a YouTube Premiere live from Milan. Watch here: https://lnkd.in/emimzVcr
We are thrilled to announce Troye Sivan's appointment as Chief Vibes Officer at Smirnoff – an exciting moment, kicking off an equally exciting partnership. 😍 We are delighted to have played our part planning and activating the global comms over the past few months and can’t wait to show you what’s to come! *Legally we have to say that “Chief Vibes Officer” is not a real title and is used solely for promotional purposes. (Please do not tell Troye…) 😉
When British Gas needed someone to launch their new Same Day Service, we knew just the guy. Enter Tom Daley: Olympic diver turned Nice Bath Ambassador. And yes, he knits in the bath. 🧶 With national, regional and lifestyle coverage already rolling in, you could say we’ve really made a splash with this one 😉 Dive into all the info ➡️ https://bit.ly/3CFoiez
It’s another huge day here at MSQ as we welcome United Digital Group to the group. Germany’s leading customer experience digital agency, the acquisition of UDG is a transformational move that will help us further our ambitions to become a pan-European digital customer experience and tech powerhouse. United Digital Group is a 350-strong business, bringing together customer-centric design and creativity with deep expertise in engineering and technical delivery for long-standing global brands such as Porsche, Fendt, Bosch and Valliant. We’re thrilled to welcome Mathias Reinhardt, Florian Frey and the whole UDG team to the MSQ family. Willkommen UDG! Click the link for more on the acquisition: https://lnkd.in/etebAV26
Earlier this month we were proud to support one of our charity partners, the Simon Community Northern Ireland at #OneBIGSleepOut24 to help raise awareness and funds for the growing number of people experiencing homelessness. 1 in 33 people in Northern Ireland are homeless, including 5,000 children - a statistic that urgently needs to change. A huge well done to everyone involved! 👏 If you’d like to show your support, you can donate here: https://lnkd.in/gzECJPfp 📸 Bradley Quinn
We're thrilled to showcase the launch of a project we worked on with Johnnie Walker Blue Label (Diageo) in collaboration with luxury skiwear and lifestyle brand, Perfect Moment. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Johnnie Walker Blue Label Ice Chalet captures the essence of the luxury Après Ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed in collaboration with Perfect Moment and inspired by 'Blue Hour'—the magical time when skiing turns to socialising. Smarts worked alongside Master Blender Emma Walker to bring to life the incredible new limited edition at tasting events as well as a complete Ice Chalet takeover at Johnnie Walker Princes Street, Edinburgh to celebrate the launch and the brand's home. Drink responsibly. DRINKiQ.com #JohnnieWalkerIceChalet
This week we launched "Cultural Ties" with Zalando; a global campaign that showcases the brand's commitment to championing the diverse voices of European street culture and providing cross-city inspiration to streetwear lovers everywhere.👟 Cultural Ties is a first-of-its-kind exploration into the communities, styles, and cultures of local streetwear scenes in six dynamic cities: Amsterdam, Antwerp, Berlin, Paris, Stockholm, and Warsaw. Smarts worked alongside the Zalando team to craft inspiring online content and a limited-edition coffee table book, supporting in 6 European shoots resulting in interviews, original photography and style guides powered by Zalando's Trendspotter Tool. The journey isn’t over yet, as there’s a special merch collaboration with adidas Originals dropping this December. 💥 A truly multi-channel and multi-cultural project, it is one we are proud to have helped bring to life. With thanks for the hard-work, trust and vision of our partners Samira, Ciro, Olivia, Anna, Daniela, Thomas and Julie. Check out Cultural Ties for yourself at the link here: https://lnkd.in/e_8RAvSN