Socially Powerful

Excited to see our Business Director Coralie Hampson quoted in the latest Vogue Business article exploring "Is beauty ready for AI?" and we think it is! The article perfectly captures what we're seeing across the beauty industry – a fundamental shift from one-size-fits-all marketing to AI-driven personalisation that celebrates individual uniqueness. From L'Oréal's partnership with IBM to develop more sustainable cosmetics to diagnostic tools recommending precise skincare regimens, AI is revolutionising how consumers discover and experience beauty products. But the key insight? AI must be an intelligent partner, not a replacement for creativity. When done right, it becomes a powerful democratising force that amplifies individual voices while scaling personalisation. Thank you Nateisha Scott for the feature! Read the full article here: https://lnkd.in/euGkXgif #BeautyMarketing #AIinBeauty #PersonalisationAtScale #SociallyPowerful #VogueBusiness #AI

Incredible results just in! Following Molly Elvin’s post about Lidl GB becoming the first UK supermarket on TikTok Shop, their exclusive high-protein bundles sold out in just 18 minutes. 🛍️ All 3,000 bundles priced at £5 were snapped up almost instantly, proving Molly’s earlier points about why this strategy works: 1️⃣ Meeting consumers exactly where they are (and they're clearly on TikTok!)  2️⃣ Tapping into the high-protein trend with irresistible value 3️⃣ Cleverly driving in-store footfall with 25% off vouchers This lightning-fast sell-out demonstrates the immense power of social commerce when executed strategically. It validates what we at Socially Powerful have been saying – platforms like TikTok are no longer just for entertainment, they're becoming crucial retail channels with unmatched conversion potential. Which supermarket brand you would love to see next on TikTok Shop? Comment below. 👀 #TikTokShop #SocialCommerce #DigitalRetail #Lidl  #UKSuperMarkets 

Have you been keeping up with the latest in social media? We sure have! 🤖 X Introduces AI-Powered Ad Automation 👎 Instagram to Introduce Comment Downvotes 👀 X Launches Grok 3 - But Can It Keep Up? 📉 Musk and Zuckerberg Fall from Public Favour ⭐ LinkedIn Expands Newsletter Analytics Remember to subscribe for all the latest social media headlines delivered straight to your inbox! #socialmedia #influencermarketingagency #socialmedianews #elonmusk

‘Community’ isn’t just another buzzword — it’s the difference between your audience choosing to scroll past vs staying highly engaged. Brands and creators are catching on to Gen Z’s need for authentic connection through community-based activities. Cue Instagram's broadcast channels — not new, but a goldmine for identifying and nurturing a niche community with your most loyal followers. REFY’s 2024 community trip was born out of the brand’s broadcast channel, letting members vote on a destination and apply to join. The result was a 250% increase in the channel's membership and a reach of 6 million views in three days.  Take Katie Sturino’s JUGs broadcast community, where over 400 members from her community of 5,000 shaped Megababe’s launch. This engaged group drove 20% of DTC sales on launch day. Algorithms change, and trends fade, but a deeply engaged community is a brand and creator’s most valuable asset. The real power lies in fostering a space where your audience feels seen, heard, and valued. Ready to build a community that transcends platform volatility? Read our latest report here: https://lnkd.in/eM6f3k93 #socialagency #socialmediareport #tiktokban #socialmediastrategy

Nike x SKIMS: the collab no one saw coming... 👏 Nike just announced a collab with Kim Kardashian’s Skims, blending sportswear with viral loungewear. So far, the hype is real. Nike’s stock jumped 6% after the news. But that doesn't mean there aren't some naysayers. 👀 Personally, we are obsessed. These brands blend perfectly and we can't wait to see more! What do you think, are Nike and Skims a match made in heaven? Let's discuss. 👇 #socialagency #influencermarketingagency #NikeXSkims #BrandStrategy

Arsenal F.C and PERSIL just gave us the team-up we never knew we needed. 💪 Sports get messy. Stains are a part of the game when it comes to football, but one stain is continuously left out of the conversation. Periods. Periods are a part of everyday life. Yet, for some reason, they continue to be treated as a point of shame by society. ⚽ Persil collaborated with Arsenal W.F.C. to shine a light on this topic, using the voices of Leah Williamson and Beth Mead to emphasise that "every stain should be part of the game", and periods are no different. Powerful, poignant, and greatly needed, this campaign stopped us in our tracks. Round of applause Persil! 👏 #socialagency #influencermarketingagency #womensfootball #arsenalwfc

Where do you go to buy your beauty products? 💅 For the majority of modern, young consumers, the answer is TikTok Shop. The power of TikTok Shop cannot be understated. This simple platform has transformed the beauty industry as we know it, launching brands and forcing others to crumble. Multi-level marketing brands have particularly suffered at TikTok Shop's hand, fading in relevancy. 📉 Just how TikTok Shop has changed the beauty industry and what threat does it pose to traditional MLM companies? Read our latest article to find out more: https://lnkd.in/eZ_VX9CQ

What's been happening in the world of social media this week? 🎸 TikTok Turns to Music Industry as Its Last Resort  🤖 YouTube Boosts Its AI Editing Options  👀 Meta Seeks to Use AI to Process Our Private DMs 👶 Google Tests New Age Detectors  💲 TikTok in Talks for U.S. Sale Remember to subscribe for all the latest social media headlines delivered straight to your inbox! #socialmediaheadlines #newsletter #socialmediaagency #influencermarkeetingagency

Have you been keeping up with the world of fashion and beauty? We sure have! 👏 Check out the top headlines from the past month, from the infamous Formula 1 and Louis Vuitton team-up, to rhode skin's latest internet-breaking campaign. Have a swipe! ⚡ #rhodeskin #formula1 #socialmediaagency #influencermarketingagency

Reformation you've just given us the ad of the week! 🎉 Reformation's latest campaign sees none other than Pete Davidson step up as their official boyfriend. This is one of those magical brand partnerships that is just weird enough to make sense, and we are so here for it. What do you make of Reformation's new beau? 👀 💕 #reformation #petedavidson #brandpartnership #socialagency #influencermarketingagency