Sona Insurance Solutions

𝗦𝗼𝗻𝗮 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗩𝗶𝗻𝘁𝘁𝗿𝗼 𝘁𝗼 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲 𝗡𝗶𝗰𝗵𝗲 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝗣𝗿𝗲𝘀𝘁𝗶𝗴𝗲 & 𝗣𝗮𝘀𝘀𝗶𝗼𝗻 We’re proud to announce an exciting partnership between Sona Insurance and VINTTRO. Together, we’re introducing a whole new approach to niche and High Net Worth (HNW) insurance, combining Sona’s expertise in tailored risk management with Vinttro’s lifestyle-driven focus. This collaboration addresses gaps in the market, offering seamless, personalised insurance solutions for everything from classic cars to HNW homes and businesses. Learn how this partnership delivers tailored solutions for niche and HNW clients, turning lifestyle needs into comprehensive protection and redefining exceptional service. Read the full announcement here: https://lnkd.in/eHuhkFqj Rob Thacker Simon Bennett James Potter Jason Balls Essex Director Magazine #sonainsurance #vinttro #hnwinsurance #nicheinsurance

𝗦𝘁𝗮𝗿𝘁-𝗨𝗽 𝗘𝘅𝗶𝘁: 𝗟𝗲𝗮𝘃𝗶𝗻𝗴 𝗮 𝗟𝗲𝗴𝗮𝗰𝘆 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗟𝗶𝗻𝗴𝗲𝗿𝗶𝗻𝗴 𝗥𝗶𝘀𝗸𝘀 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗽𝗮𝗿𝘁 𝟱 𝗼𝗳 𝗼𝘂𝗿 𝘀𝗲𝗿𝗶𝗲𝘀, “𝗦𝘁𝗮𝗿𝘁-𝗨𝗽 𝗦𝘁𝗿𝗼𝗻𝗴: 𝗣𝗿𝗼𝘁𝗲𝗰𝘁, 𝗦𝗰𝗮𝗹𝗲, 𝗦𝘂𝗰𝗰𝗲𝗲𝗱.” You’ve reached the finish line—acquisition, IPO, or another monumental milestone. But even as you celebrate, unique risks can surface: ⚠️ 𝗣𝗼𝘀𝘁-𝗲𝘅𝗶𝘁 𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: These can emerge years after the deal closes. ⚠️ 𝗟𝗶𝘁𝗶𝗴𝗮𝘁𝗶𝗼𝗻 𝗿𝗶𝘀𝗸𝘀: Even small discrepancies can derail your hard work. ⚠️ 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝘀𝗰𝗿𝘂𝘁𝗶𝗻𝘆: Transparency is key, and insurance is part of that story. "Just having the debate about unexpected risks can save a business millions," Sona's CEO Rob Thacker says. "Insurance isn’t just about the cost—it’s about protecting the legacy you’ve worked so hard to build." 𝗦𝗼𝗻𝗮 𝗲𝗻𝘀𝘂𝗿𝗲𝘀 𝘆𝗼𝘂𝗿 𝗲𝘅𝗶𝘁 𝗶𝘀 𝘀𝗺𝗼𝗼𝘁𝗵 𝗮𝗻𝗱 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗲𝗱: ☑️ 𝗥𝘂𝗻-𝗼𝗳𝗳 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 for post-exit claims. ☑️ 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 to secure M&A agreements. ☑️ 𝗘𝘅𝗽𝗲𝗿𝘁 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 to navigate the complexities of this critical moment. 𝗬𝗼𝘂𝗿 𝗲𝘅𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗮 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻—𝗻𝗼𝘁 𝗮 𝘀𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝘀𝘁𝗿𝗲𝘀𝘀. Let Sona help you safeguard your legacy. #businessinsurance #startupinsurance #startupguide 🔗 https://lnkd.in/gq2HD3d8

𝗦𝘁𝗮𝗿𝘁-𝗨𝗽𝘀 - 𝗦𝗲𝗿𝗶𝗲𝘀 𝗕: 𝗖𝗼𝗻𝗾𝘂𝗲𝗿𝗶𝗻𝗴 𝗡𝗲𝘄 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗽𝗮𝗿𝘁 𝟰 𝗼𝗳 𝗼𝘂𝗿 𝘀𝗲𝗿𝗶𝗲𝘀, “𝗦𝘁𝗮𝗿𝘁-𝗨𝗽 𝗦𝘁𝗿𝗼𝗻𝗴: 𝗣𝗿𝗼𝘁𝗲𝗰𝘁, 𝗦𝗰𝗮𝗹𝗲, 𝗦𝘂𝗰𝗰𝗲𝗲𝗱.” You’re going global—new markets, bigger teams, broader opportunities. But expanding internationally isn’t just about ambition; it’s about navigating new risks: ⚠️ 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: One misstep could lead to fines or delays. ⚠️ 𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀𝘀𝘂𝗲𝘀: International operations amplify exposures. ⚠️ 𝗦𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻 𝘃𝘂𝗹𝗻𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: The further you scale, the more moving parts there are. "Beyond a certain point, the discussion isn’t just about protection; it’s about how to balance operating costs with self-insurance," Sona's CEO Rob Thacker advises. Expanding globally is a strategic leap—but it requires foresight and expertise. 𝗦𝗼𝗻𝗮 𝗺𝗮𝗸𝗲𝘀 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝗯𝗼𝗿𝗱𝗲𝗿𝘀 𝗹𝗲𝘀𝘀 𝗱𝗮𝘂𝗻𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵: ☑️ 𝗚𝗹𝗼𝗯𝗮𝗹 𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 to protect your operations worldwide. ☑️ 𝗘𝗿𝗿𝗼𝗿𝘀 & 𝗼𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 for increased operational complexity. ☑️ 𝗘𝘅𝗽𝗲𝗿𝘁 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 𝗼𝗻 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲, so you can focus on growth. Your global ambitions deserve more than just enthusiasm—they deserve confidence. Let Sona help you scale boldly and securely. #businessinsurance #startupinsurance #startupguide 🔗 https://lnkd.in/gq2HD3d8

𝗦𝘁𝗮𝗿𝘁-𝗨𝗽𝘀 - 𝗦𝗲𝗿𝗶𝗲𝘀 𝗔: 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗜𝘀𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗽𝗲𝗲𝗱 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗽𝗮𝗿𝘁 𝟯 𝗼𝗳 𝗼𝘂𝗿 𝘀𝗲𝗿𝗶𝗲𝘀, “𝗦𝘁𝗮𝗿𝘁-𝗨𝗽 𝗦𝘁𝗿𝗼𝗻𝗴: 𝗣𝗿𝗼𝘁𝗲𝗰𝘁, 𝗦𝗰𝗮𝗹𝗲, 𝗦𝘂𝗰𝗰𝗲𝗲𝗱.” Scaling is an adrenaline rush—your team is growing, customers are rolling in, and you’re expanding operations. But with that growth comes exponential risks: ⚠️ 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗱𝗮𝗺𝗮𝗴𝗲: What if your new office or warehouse is hit by fire or theft? ⚠️ 𝗦𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻 𝗶𝘀𝘀𝘂𝗲𝘀: How do you handle interruptions that affect customer delivery? ⚠️ 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘃𝘂𝗹𝗻𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Is your business interruption-proof? Sona's CEO Rob Thacker shares: "Everything is about protecting your people, your assets, and your balance sheet—so you can keep delivering, no matter what." 𝗔𝘁 𝗦𝗲𝗿𝗶𝗲𝘀 𝗔, 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗶𝗻𝗴—𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴. Sona helps you: ☑️ 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲: To recover quickly from property damage. ☑️ 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁𝗶𝗼𝗻 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲: To maintain cash flow during disruptions. ☑️ 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗶𝗰𝗲: To anticipate and address emerging risks through. Scaling fast is exciting—but 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘀𝗺𝗮𝗿𝘁 𝗶𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹. Let us help you protect the momentum you’ve worked so hard to build. #businessinsurance #startupinsurance #startupguide 🔗 https://lnkd.in/gq2HD3d8

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗦𝘁𝗮𝗿𝘁-𝗨𝗽 𝗷𝗼𝘂𝗿𝗻𝗲𝘆? Read our Start-Up Business Insurance Guide and lean how Sona Insurance simplifies the complex. ➡️ https://lnkd.in/gq2HD3d8 #startupinsurance #startupjourney #businessinsurance

𝗦𝘁𝗮𝗿𝘁-𝗨𝗽𝘀 - 𝗦𝗲𝗲𝗱: 𝗚𝗮𝗶𝗻𝗶𝗻𝗴 𝗧𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗟𝗼𝘀𝗶𝗻𝗴 𝗦𝗹𝗲𝗲𝗽 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗽𝗮𝗿𝘁 𝟮 𝗼𝗳 𝗼𝘂𝗿 𝘀𝗲𝗿𝗶𝗲𝘀, “𝗦𝘁𝗮𝗿𝘁-𝗨𝗽 𝗦𝘁𝗿𝗼𝗻𝗴: 𝗣𝗿𝗼𝘁𝗲𝗰𝘁, 𝗦𝗰𝗮𝗹𝗲, 𝗦𝘂𝗰𝗰𝗲𝗲𝗱.” You’ve got your seed funding, your first hires, and a product that’s starting to take shape. But growth comes with its own set of challenges: ⚠️ 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆: What happens if a team member gets injured at work? ⚠️ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆: What if your product testing leads to harm or damage? ⚠️ 𝗗𝗮𝘁𝗮 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆: How do you keep expanding without compromising sensitive information? Sona's CEO Rob Thacker puts it plainly: "People often assume that ‘product liability’ covers anything to do with their product. But it’s actually about protecting you from being sued if your product causes injury or damage to a customer—or their customer. Without it, one incident could jeopardise your balance sheet." 𝗦𝗼𝗻𝗮’𝘀 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗳𝗶𝗿𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 ensures you’re protected where it matters most: ☑️ 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿’𝘀 𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 to keep your team safe and compliant. ☑️ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 for peace of mind during testing and beyond. ☑️ 𝗖𝘆𝗯𝗲𝗿 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 to safeguard growing data needs. "Insurance is there to protect the balance sheet—for costs that aren’t expected," Rob says. But it’s not just about coverage—it’s about pragmatism. We’ll help you navigate what’s essential now and what can wait, so you’re always balancing growth with affordability. #businessinsurance #startupinsurance #startupguide 🔗 https://lnkd.in/gq2HD3d8

𝗦𝘁𝗮𝗿𝘁-𝗨𝗽𝘀 - 𝗣𝗿𝗲-𝗦𝗲𝗲𝗱: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗗𝗿𝗲𝗮𝗺, 𝗡𝗼𝘁 𝗮 𝗟𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗼𝘂𝗿 𝘀𝗲𝗿𝗶𝗲𝘀, “𝗦𝘁𝗮𝗿𝘁-𝗨𝗽 𝗦𝘁𝗿𝗼𝗻𝗴: 𝗣𝗿𝗼𝘁𝗲𝗰𝘁, 𝗦𝗰𝗮𝗹𝗲, 𝗦𝘂𝗰𝗰𝗲𝗲𝗱.” Starting a business is exhilarating—your big idea, your MVP, your chance to change the game. But the pre-seed stage isn’t just about dreaming big; it’s about laying a foundation strong enough to protect that dream. At this stage, risks can be invisible but catastrophic: ⚠️ 𝗜𝗻𝘁𝗲𝗹𝗹𝗲𝗰𝘁𝘂𝗮𝗹 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝘁𝗵𝗲𝗳𝘁: Imagine a competitor claiming the rights to your unique idea. ⚠️ 𝗖𝘆𝗯𝗲𝗿𝗮𝘁𝘁𝗮𝗰𝗸𝘀: Early customer feedback and prototypes could be compromised. ⚠️ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Founders are often personally exposed if something goes wrong. As Rob Thacker, Sona’s CEO, says: "I met a business owner who didn’t buy insurance and within six months lost all their stock to a break-in and theft. By their best estimation, not being insured cost them three years of progress." 𝗦𝗺𝗮𝗿𝘁 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 doesn’t just protect your start-up; it empowers you to innovate without fear. At Sona, we help pre-seed founders with: ☑️ 𝗜𝗣 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 to ensure your ideas remain yours. ☑️ 𝗖𝘆𝗯𝗲𝗿 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 to shield sensitive data. ☑️ 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 to ensure you only pay for what you truly need, nothing more. "When a business starts out, insurance often feels like a luxury. That’s why, even from day one, we only recommend what’s truly needed until the business generates enough income to level up its protection," Rob explains. Pre-seed isn’t just about having a vision—it’s about protecting it. At Sona, we’re pragmatic, open, and deeply invested in making sure you build confidently. #businessinsurance #startupinsurance #startupguide 🔗 https://lnkd.in/gq2HD3d8

𝗪𝗵𝗮𝘁 𝗧𝗲𝗱 𝗟𝗮𝘀𝘀𝗼 𝗧𝗮𝘂𝗴𝗵𝘁 𝗨𝘀 𝗔𝗯𝗼𝘂𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗕𝗲𝗹𝗶𝗲𝗳 Welcome to the final post in our "𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗪𝗼𝗿𝗿𝘆 𝗶𝗻𝘁𝗼 𝗪𝗶𝘀𝗱𝗼𝗺 𝘄𝗶𝘁𝗵 𝗦𝗼𝗻𝗮'𝘀 𝗖𝗘𝗢" series. Over the past three posts, we’ve explored how culture, belief, and exceptional service drive Sona’s approach. Today, we wrap up by looking at an unlikely source of inspiration for Rob Thacker, our CEO: Ted Lasso. "I remember telling my Vistage UK group they had to watch Ted Lasso. It felt like Jason Sudeikis and his team had distilled the best leadership principles—belief, optimism, and teamwork—and turned them into a TV show" says Rob. 𝗧𝗲𝗱 𝗟𝗮𝘀𝘀𝗼 isn’t just a story about football. It’s a 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗶𝗻 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, showing how belief and culture create success. Even when Ted struggles personally, he remains committed to his team, focusing on what matters most: 🌟 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗼𝗳 𝗯𝗲𝗹𝗶𝗲𝗳 and shared purpose. 🌟 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝘀 to reach their full potential. 🌟 𝗙𝗼𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗮 𝘁𝗲𝗮𝗺 𝘀𝗽𝗶𝗿𝗶𝘁 where everyone feels valued. 🌟 𝗔𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 to a common mission. 🌟 And above all, 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗯𝗲𝗹𝗶𝗲𝗳 𝗶𝗻 𝗲𝗮𝗰𝗵 𝗼𝘁𝗵𝗲𝗿. As Rob explains: "Leadership isn’t just about hitting targets—it’s about creating the right culture, building people up, and leaving a lasting impact. That’s how you win, together." At Sona, this ethos is at the heart of everything we do. 𝗕𝗲𝗹𝗶𝗲𝗳 𝗱𝗿𝗶𝘃𝗲𝘀 𝗼𝘂𝗿 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗳𝘂𝗲𝗹𝘀 𝗼𝘂𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻. It’s about believing in our team, our purpose, and the businesses and families we serve. "It’s amazing that Ted Lasso might be creating a template for a better way to live and do business," Rob reflects. "Can it help shape the world? I hope so." 𝗧𝗵𝗶𝘀 𝗯𝗲𝗹𝗶𝗲𝗳-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘀𝗲𝘁𝘀 𝗦𝗼𝗻𝗮 𝗮𝗽𝗮𝗿𝘁. It’s not just what we do—it’s how and why we do it. That belief in each other and in a higher purpose is what makes Sona unique. Thank you for joining us on this journey through the "Transforming Worry into Wisdom" series. If this has inspired you, we’d love to hear how belief shapes your leadership and your business journey. #TransformingWorryIntoWisdom #SonaInsurance #Leadership #TeamCulture #TedLasso

𝗦𝘁𝗮𝗿𝘁-𝗨𝗽𝘀 - 𝗣𝗿𝗲-𝗦𝗲𝗲𝗱: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗗𝗿𝗲𝗮𝗺, 𝗡𝗼𝘁 𝗮 𝗟𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗼𝘂𝗿 𝘀𝗲𝗿𝗶𝗲𝘀, “𝗦𝘁𝗮𝗿𝘁-𝗨𝗽 𝗦𝘁𝗿𝗼𝗻𝗴: 𝗣𝗿𝗼𝘁𝗲𝗰𝘁, 𝗦𝗰𝗮𝗹𝗲, 𝗦𝘂𝗰𝗰𝗲𝗲𝗱.” Starting a business is exhilarating—your big idea, your MVP, your chance to change the game. But the pre-seed stage isn’t just about dreaming big; it’s about laying a foundation strong enough to protect that dream. At this stage, risks can be invisible but catastrophic: ⚠️ 𝗜𝗻𝘁𝗲𝗹𝗹𝗲𝗰𝘁𝘂𝗮𝗹 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝘁𝗵𝗲𝗳𝘁: Imagine a competitor claiming the rights to your unique idea. ⚠️ 𝗖𝘆𝗯𝗲𝗿𝗮𝘁𝘁𝗮𝗰𝗸𝘀: Early customer feedback and prototypes could be compromised. ⚠️ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Founders are often personally exposed if something goes wrong. As Rob Thacker, Sona’s CEO, says: "I met a business owner who didn’t buy insurance and within six months lost all their stock to a break-in and theft. By their best estimation, not being insured cost them three years of progress." 𝗦𝗺𝗮𝗿𝘁 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 doesn’t just protect your start-up; it empowers you to innovate without fear. At Sona, we help pre-seed founders with: ☑️ 𝗜𝗣 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 to ensure your ideas remain yours. ☑️ 𝗖𝘆𝗯𝗲𝗿 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 to shield sensitive data. ☑️ 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 to ensure you only pay for what you truly need, nothing more. "When a business starts out, insurance often feels like a luxury. That’s why, even from day one, we only recommend what’s truly needed until the business generates enough income to level up its protection," Rob explains. Pre-seed isn’t just about having a vision—it’s about protecting it. At Sona, we’re pragmatic, open, and deeply invested in making sure you build confidently. #businessinsurance #startupinsurance #startupguide 🔗 https://lnkd.in/gq2HD3d8

𝗧𝗵𝗲 𝗣𝗲𝗼𝗽𝗹𝗲 𝗕𝗲𝗵𝗶𝗻𝗱 𝗦𝗼𝗻𝗮: 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝘀 𝗞𝗲𝘆 Welcome to the third post in our four-part series, "𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗪𝗼𝗿𝗿𝘆 𝗶𝗻𝘁𝗼 𝗪𝗶𝘀𝗱𝗼𝗺 𝘄𝗶𝘁𝗵 𝗦𝗼𝗻𝗮'𝘀 𝗖𝗘𝗢". At Sona, we believe exceptional client service starts with one thing: a strong, engaged team. And the foundation of any great team? A culture that empowers people to thrive. As Rob Thacker, Sona’s CEO, puts it: "Everything is about the team, and when I say team, I mean culture. Happy, engaged team members are the key to having happy, engaged customers—it’s that simple." With 36 years in the insurance industry, Rob has worked across small brokers and large global corporates. His experience taught him that while technical skills and processes are important, culture is the driving force behind success. When people feel supported, valued, and confident in what they do, it reflects directly in how they treat customers. At Sona, we take exceptional client service seriously, but we know that commitment starts with creating a positive environment for our team. For us, it’s about building a culture where 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴, 𝗴𝗿𝗼𝘄𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆—𝗻𝗼𝘁 𝗵𝗮𝗿𝗱𝗲𝗿—𝗶𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗳𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁. We also believe in what Daniel Pink says: happiness comes from 𝗮𝘂𝘁𝗼𝗻𝗼𝗺𝘆, 𝗺𝗮𝘀𝘁𝗲𝗿𝘆, 𝗮𝗻𝗱 𝗽𝘂𝗿𝗽𝗼𝘀𝗲. That’s why we give our people the freedom to own their roles, the tools to excel, and a sense of purpose in their work. While we don’t expect everyone to love insurance, we want them to take pride in what it delivers. Helping businesses recover after disasters or supporting families in their hardest moments is a privilege—and we never take it lightly. Rob sums it up perfectly: "Work has to be fun—otherwise, don’t do it. At Sona, we’re looking for people who fit our ethos, want to learn, and enjoy working. It’s not that difficult." At Sona, we know that great culture drives great results. By putting our people first, we create the happy, engaged teams that deliver the extraordinary client experiences we’re known for. 𝗦𝘁𝗮𝘆 𝘁𝘂𝗻𝗲𝗱 𝗳𝗼𝗿 𝗣𝗮𝗿𝘁 𝗜𝗩, "𝗧𝗲𝗱 𝗟𝗮𝘀𝘀𝗼'𝘀 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗼𝗻 𝗥𝗼𝗯’𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗣𝗵𝗶𝗹𝗼𝘀𝗼𝗽𝗵𝘆," where we’ll share how an unlikely source of inspiration helped shape Sona’s unique approach to leadership. #TransformingWorryIntoWisdom #SonaInsurance #TeamCulture #ClientService #BusinessGrowth #businessinsurance