The STA Group

The STA Group

Internet Publishing

London, London 9,005 followers

Shaping the future of sports by bringing together the brightest minds in science, engineering, design, and technology.

About us

The STA Group is a unique B2B company; we connect global sports with the leading minds and work in technology, engineering, science and design. Engaging with visionary businesses, sports organizations, investors and athletes, our innovative events, fascinating content, and unparalleled, data-led insights support the evolution of the sports industry internationally. If you create ground-breaking solutions or strive to drive your area of sports forward, connect with us. With our unique knowledge, network and expertise, we are about so much more than today's trends, we're shaping sports for tomorrow.

Industry
Internet Publishing
Company size
2-10 employees
Headquarters
London, London
Type
Privately Held
Founded
2014
Specialties
Sport, Wearable Technology, Technology, Sports Coaching, Sports Clubs, Stadium, Sports App, Fan Engagement, Sports Participation, sports, and Fittech

Locations

Employees at The STA Group

Updates

  • 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱. 𝗢𝘂𝗿 𝗦𝘁𝗮𝗴𝗲. 𝗦𝗽𝗼𝗿𝘁𝘀' 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄. Imagine your brand at the heart of where tomorrow begins for sport. The eyes of all the sector’s visionaries will be on you. Sounds good, doesn’t it? At The STA Group, we have built the ultimate platform for you to achieve this. First – what is it YOU want ✅ 𝗕𝗲𝘁𝘁𝗲𝗿 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀: Our network is unique, global and engaged – we’ll connect you ✅ 𝗠𝗼𝗿𝗲 𝗗𝗮𝘁𝗮: From big data to big insights – let us know what you want to know and we’ll deliver ✅ 𝗖𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻: If you want editorial, speaking opportunities or the ability to share what you know, we have a platform which meets you needs. ✅ 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗘𝗹𝘀𝗲? Just ask us. Once we know what success looks like for you, we can help.  Each package is tailored for your needs, not ours. 𝗠𝗲𝗮𝗻𝘄𝗵𝗶𝗹𝗲, 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄’𝘀 𝘀𝗽𝗼𝗿𝘁 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝗯𝘂𝗶𝗹𝘁 𝘁𝗼𝗱𝗮𝘆 - 𝗲𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆. Let’s start by talking. Simply DM us or visit https://lnkd.in/gWec2KT2. See you IRL soon!

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  • 𝗝𝘂𝗺𝗽 𝗕𝗮𝗹𝗹: 𝗕-𝗟𝗲𝗮𝗴𝘂𝗲 𝗧𝗶𝗽𝘀 𝗢𝗳𝗳 𝗔 𝗡𝗲𝘄 𝗘𝗿𝗮 𝗪𝗶𝘁𝗵 𝗧𝗵𝗲 𝗡𝗕𝗔! The B.LEAGUE (Japan Professional Basketball League) and National Basketball Association (NBA) have announced a partnership to advance player development, host youth clinics, and co-develop products. This arrangement includes selecting a young B-League team to compete in National Basketball Association (NBA) and NBA G League events, aligning with the league’s objective of placing five players in the NBA by 2030. B-League Chairman Shinji Shimada said "Together with the NBA, we'd like to speed up the development of our players and business" Stay in the know about the latest in sports technology and innovation, Subscribe to our newsletter for more https://lnkd.in/d9CD2VZj

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  • 𝗕𝗶𝗴 𝗡𝗲𝘄𝘀! 𝗧𝗵𝗲 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗠𝗶𝗻𝗱𝘀 𝗢𝗳 𝗦𝗽𝗼𝗿𝘁𝘀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗔𝗿𝗲 𝗖𝗼𝗺𝗶𝗻𝗴 𝗧𝗼 𝗟𝗼𝗻𝗱𝗼𝗻; 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗢𝗻𝗲 𝗢𝗳 𝗧𝗵𝗲𝗺? The Sports Technology Awards 2025 are taking place on Wednesday 23 April in London. This means the greatest visionaries in sports will be here – but will you? Celebrating the key disciplines of sports technology, science, engineering, and design - The Awards truly are where tomorrow’s sports meet today’s innovation. If you want to see what will happen in your world, you will want to join us. You can find out more easily – visit our website or chat to one of the team by clicking on the link below. https://lnkd.in/dZF2Zcjb

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  • 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝗽𝗼𝗿𝘁𝘀𝘁𝗲𝗰𝗵 𝗡𝗲𝘄𝘀 𝗥𝗶𝗴𝗵𝘁 𝗛𝗲𝗿𝗲!! 𝗚𝗼𝗹𝗳'𝘀 𝗕𝗶𝗴 𝗪𝗮𝘃𝗲: Tiger Woods’ Return Boosts TGL's Viewership Past the NBA! 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲: RedNote Tops Charts Amid TikTok Ban Speculations! 𝗥𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗮𝗿: OPPO Announces Lamine Yamal as Global Ambassador! 𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗠𝗮𝗴𝗻𝗶𝗳𝗶𝗲𝗱: The Kings World Cup Scores 100M Viewers Globally! 𝗙𝗿𝗲𝗲 𝗦𝘂𝗽𝗲𝗿 𝗕𝗼𝘄𝗹 𝗔𝗰𝗰𝗲𝘀𝘀: Fox to Stream Super Bowl for Free on Tubi! 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗥𝗼𝗹𝗹𝘀 𝗢𝗻: Singapore Airlines Extends F1 Grand Prix Sponsorship! 𝗣𝗟𝗨𝗦: Get Ready for The Sports Technology Awards 2025 Tickets are 𝗟𝗜𝗩𝗘 – don’t miss out! https://lnkd.in/dTb3fAqu

    Inform. Inspire. Celebrate.

    Inform. Inspire. Celebrate.

    The STA Group on LinkedIn

  • 𝗚𝗼𝗮𝗹-𝗢𝗿𝗶𝗲𝗻𝘁𝗲𝗱 𝗚𝗿𝗼𝘄𝘁𝗵: 𝗣𝗿𝗲𝘀𝗶𝗱𝗶𝗼 𝗕𝘂𝘆𝘀 𝗛𝗲𝗹𝗹𝗮𝘀 𝗩𝗲𝗿𝗼𝗻𝗮! Presidio Investors, a leading Texas-based private equity firm, has acquired 100% of Serie A’s Hellas Verona FC. Presidio Investors plan to invest in player development, expand international marketing, and upgrade club facilities to boost competitive performance and global footprint. Chris Puscasiu said “We’re thrilled to drive Hellas Verona’s growth and enhance its global presence”. Stay in the know about the latest in sports technology and innovation, Subscribe to our newsletter for more > https://lnkd.in/d9CD2VZj

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  • 𝗪𝗲’𝗿𝗲 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴!! Join us in congratulating Tanya Power on completing 5 wonderful years at The STA Group! Your passion continues to redefine possibilities for our team. Thank you for being a true team player and pushing the boundaries on the future of sports! Here’s to many more trailblazing years ahead!

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  • 𝗖𝗮𝘁𝗰𝗵 𝗘𝘃𝗲𝗿𝘆 𝗧𝗵𝗿𝗼𝘄 : 𝗣𝗹𝘂𝘁𝗼 𝗧𝗩 𝗨𝗻𝘃𝗲𝗶𝗹𝘀 𝟮𝟰/𝟳 𝗗𝗮𝗿𝘁𝘀 𝗔𝗰𝘁𝗶𝗼𝗻! Pluto TV has partnered with MODUS Super Series Darts to provide continuous darts coverage. 104 live matches each week along with behind the scenes content and well known players, all of which is available at no cost across various international markets. Olivier Jollet, EVP at Pluto TV said “Darts has attracted a growing global audience, and this channel offers content around the clock” Stay in the know about the latest in sports technology and innovation, Subscribe to our newsletter for more > https://lnkd.in/d9CD2VZj

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  • 𝗙𝘂𝗹𝗹 𝗖𝗼𝘂𝗿𝘁 𝗙𝗹𝗮𝗶𝗿: 𝗦𝗲𝗽𝗵𝗼𝗿𝗮 𝗖𝗮𝗻𝗮𝗱𝗮 𝗕𝗮𝗰𝗸𝘀 𝗧𝗼𝗿𝗼𝗻𝘁𝗼 𝗧𝗲𝗺𝗽𝗼! SEPHORA Canada has become the first Founding Partner and Official Beauty Partner of the Toronto Tempo, Canada’s debut WNBA team. The partnership will feature community programs, retail campaigns, social media content, and in-arena experiences, with a focus on inclusivity and celebration of diverse voices. Allison Litzinger, SVP of Marketing at SEPHORA Canada said “Women’s basketball embraces the unique identities of athletes who bring their full selves to the game, on and off the court” Stay in the know about the latest in sports technology and innovation, Subscribe to our newsletter for more > https://lnkd.in/d9CD2VZj

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  • 𝗥𝗮𝘄 𝗗𝗲𝗮𝗹: 𝗖𝗼𝘀𝗺 𝗔𝗻𝗱 𝗪𝗪𝗘 𝗙𝗼𝗿𝗺 𝗧𝗵𝗲 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗧𝗮𝗴 𝗧𝗲𝗮𝗺 WWE and Cosm have announced a multi-year partnership to bring WWE Premium Live Events like Royal Rumble and Elimination Chamber to Cosm’s immersive venues in Los Angeles and Dallas. Fans will experience ringside action through stunning 12K+ LED domes, blending virtual and physical worlds for an unparalleled live event. Peter Murphy Senior Vice President of Media and Content, Cosm said “Now, we get to showcase the WWE in Shared Reality, delivering another incredible way for fans to experience their shared passion.” Stay in the know about the latest in sports technology and innovation, Subscribe to our newsletter for more > https://lnkd.in/d9CD2VZj

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  • 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝗽𝗼𝗿𝘁𝘀𝘁𝗲𝗰𝗵 𝗡𝗲𝘄𝘀 𝗥𝗶𝗴𝗵𝘁 𝗛𝗲𝗿𝗲!! > Golf Innovation: TGL by TMRW Sparks Debate on Golf’s Future! > Broadcast Dominance: NFL Secures 72 Spots in America’s Top Broadcasts! > High-Profile Inquiry: Elon Musk Shows Interest in Acquiring Liverpool FC! > Brand Collaboration: Adidas Partners with Mercedes to Supply F1 Team Kits! > League Sanction: European T20 Premier League Receives ICC Approval! > Sports Partnership: Etihad Airways Appointed as Official Global Airline Partner for the Badminton World Federation! 𝗣𝗟𝗨𝗦 : Get Ready for The Sports Technology Awards 2025! Join us in London on April 23, 2025, for an evening of innovation and celebration. Bigger and bolder than ever! Tickets are 𝗟𝗜𝗩𝗘 – don’t miss out! https://lnkd.in/dTb3fAqu

    Inform. Inspire. Celebrate.

    Inform. Inspire. Celebrate.

    The STA Group on LinkedIn

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