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Now that we've all stopped panicking about AI taking our jobs, what we’re really thinking is how the future of AI will impact SEO? 😬 Watch the full episode of our recent podinar to find out https://lnkd.in/eKWuvACH #powerofcuriosity #AIinmarketing #contentmarketing  

Guess where we are? 👀 We’ve ventured ‘up north’ to MAD//FEST to be part of the marketing and advertising disruption for the first time in Manchester! Say 👋 to the team as we all get stuck in and soak up the madness. Nick Bain Jonathan Cupper It’s time to be less boring! #marketing #brands #agencies #marketingstrategy #eventsmarketing

Everyone in a generational group or living in one location is not all the same. Hence why traditional demographics are less effective. Overlay with Curious Consumer Cohorts™ to effectively reach and communicate by piquing their curiosity. #thepowerofcuriosity #curiousconsumercohorts #contentmarketing #audiencesegmentation

Building trust with your audience is paramount, and no more so than in the legal sector, but with client expectations changing and traditional marketing fading, how can firms reach clients? Hear from our Senior Communications Strategist, Jamie Wood, as he discusses recent marketing trends and how legal firms can win in 2025 and beyond. #contentmarketing #contentstrategy #legalmarketing 

Have you ever experienced brain rot? Yes? No? Well, your consumers most likely have. With the endless scrolling, random cat videos, and way too relatable memes, how can your content actually cut through and reach your audience? Check out our top tips on how to create content that gets past the clutter. #contentmarketing #contentstrategy #doomscrolling #marketingstrategy

We ❤️ content marketing! There’s one thing we love as much as curiosity- and that is content marketing! From diving into audience insights to crafting stories, from creative production to building genuine connections, content marketing is the most effective way for driving brand awareness and building long-lasting brand loyalty. Swipe right to find out why we’ve got all the feels for content marketing. What do you love about content marketing? #contentmarketing #valentinesday #contentstrategy

Imagine rethinking everything you know about reaching your target audience! 🤔   Our Senior Account Director, Sandy Pianim, and Creative and Strategy Director, Rhian Harries MBA, DMS, BA, had the pleasure of joining the commercial team at The QHotels Collection to not only partake in their 2024 reflections and 2025 planning but also the opportunity to present our Power of Curiosity™ workshop.     An energetic and engaging session, taking attendees through how to pique audiences' curiosity and target them based on their curiosity type – a new and effective way to segment your audience.     Thank you, Sally Thornton, for inviting us. We hope to be back very soon.     Anyone else up for learning more about how to target your audience other than using traditional demographics? We’re happy to provide snacks!    #thepowerofcuriosity #curiousconsumercohorts #audiencesegmentation #contentmarketing

Roses are red, violets are blue, Valentine's campaigns don’t just sell, they aim to woo! ❤️ Whether you’re an old-fashioned romantic or anti-Valentines, we’ve rounded up our favourite Valentine's Day campaigns that hit the mark in our latest blog. Find the link in the comments. 👇👇👇 Which Valentine's Day campaigns have caught your eye? #contentmarketing #valentinesday #marketingcampaigns

“Sticky Content—nailed it!” 😊 Not our words (but we couldn't have said it better ourselves). Check out our latest case study, where we took PA Betting Services to first place as a global leader, Podium. With our expertise in brand positioning, brand guidelines, logo design, and tone of voice, we successfully communicated the new value proposition to match the brand’s new ambitions. 🔗Read the case study here - https://lnkd.in/ekxeEwS6 Is your brand due for a rebrand? #BrandStrategy #Rebrand #Design #ContentCreation

Is it time to rethink how you're segmenting your audiences? Yes, it is. Last week our Senior Strategist, Nick Bain, took to the stage at Figaro Digital to discuss how traditional demographics have become dated and how brands should shift towards targeting by curiosity types. Want to know more about our Curious Consumer Cohorts™ and your own curiosity type, then click the link in the comments. #thepowerofcuriosity #curiousconsumercohorts #contentmarketing #contentstrategy